Fans pick 100 books like Who Not How

By Dan Sullivan, Benjamin Hardy,

Here are 100 books that Who Not How fans have personally recommended if you like Who Not How. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

Martin Sternstein Author Of Barron's AP Statistics

From my list on statistical insights into social issues.

Why am I passionate about this?

I taught for 45 years at Ithaca College broken by two years as Fulbright Professor in West Africa at the University of Liberia. During my years in academia, I developed several new courses including a popular “Math in Africa” class and the first U.S. course for college credit in chess theory. I’ve always had a passion for and continue to have strong interests in (1) national educational and social issues concerning equal access to math education for all and (2) teaching others about the power of mathematics and statistics to help one more deeply understand social issues.

Martin's book list on statistical insights into social issues

Martin Sternstein Why did Martin love this book?

Steven Levitt, Professor of Economics at the University of Chicago, has written a thoughtful book at the layperson level to help one understand how mathematical and economic tools provide insights into sensitive social issues from racism to abortion.

He delves into predicting the long-term consequences of short-term decisions. This book is not intended for the college classroom, and it is controversial, but I found it to be a fascinating read.

By Steven D. Levitt, Stephen J. Dubner,

Why should I read it?

6 authors picked Freakonomics as one of their favorite books, and they share why you should read it.

What is this book about?

The legendary bestseller that made millions look at the world in a radically different way returns in a new edition, now including an exclusive discussion between the authors and bestselling professor of psychology Angela Duckworth.

Which is more dangerous, a gun or a swimming pool? Which should be feared more: snakes or french fries? Why do sumo wrestlers cheat? In this groundbreaking book, leading economist Steven Levitt—Professor of Economics at the University of Chicago and winner of the American Economic Association’s John Bates Clark medal for the economist under 40 who has made the greatest contribution to the discipline—reveals that…


Book cover of Outliers: The Story of Success

Elissa L. Perry Author Of Human Resources for the Non-HR Manager

From my list on less businessy business that can help managers.

Why am I passionate about this?

In a world in which we are faced with increasing amounts of information that we have to parse (from social media, cable news channels, newspapers), it often feels hard to separate fact from fiction, and evidence-based research from junk science. In my own work, I have given a great deal of thought to how to get research-based evidence into the hands of practitioners (managers, employees) who can put it to good use. An important piece of the puzzle is helping practitioners understand the research evidence and how to apply it. The books on this list are great examples of authors who translate research into language that people can understand and use.

Elissa's book list on less businessy business that can help managers

Elissa L. Perry Why did Elissa love this book?

Gladwell is a master storyteller who is especially gifted at weaving an interesting narrative around what might otherwise be banal research evidence and facts. 

In this book, he challenges our thinking about what contributes to individuals’ success; our over emphasis on individual merit, innate talent, and ambition and under emphasis on the role of context, opportunities, and preparation. Gladwell uses engaging and relevant stories (about hockey players, geniuses, plane crashes, his own family) to make his points in powerful ways.  

By Malcolm Gladwell,

Why should I read it?

8 authors picked Outliers as one of their favorite books, and they share why you should read it.

What is this book about?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell has the rare ability to connect with audiences of tremendously varied interests. There are over 10 million copies of his books in print. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, with newly added illustrations throughout each book, COLLECTED is a perfect treasury of prose…


Book cover of Rich Dad Poor Dad

David Pere Author Of The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness

From my list on service members who want to achieve financial freedom.

Why am I passionate about this?

I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!

David's book list on service members who want to achieve financial freedom

David Pere Why did David love this book?

Rich Dad Poor Dad is the book that changed the trajectory of my life forever.

It is a parable that explains the difference between the traditional way of thinking “Go to school, get a good job, work hard, retire” with the entrepreneur mentality, and the concepts of utilizing passive income to replace your job at an earlier age.

I love this book because it takes the normally boring subject of finance and investing and breaks it down in a fun and easy way to learn so that you will actually finish the book and have the ability to experience that light-switch moment! 

Without a doubt this is the most commonly mentioned book that I hear referenced on podcasts as “the book that started it all”.

By Robert T. Kiyosaki,

Why should I read it?

11 authors picked Rich Dad Poor Dad as one of their favorite books, and they share why you should read it.

What is this book about?

It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…


Book cover of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Peter Leeds Author Of Penny Stocks for Dummies

From my list on to get more from capitalism.

Why am I passionate about this?

I am always trying to get a leg up in life, and I figured one of the best ways to do that is through investments. I have learned that by understanding how capitalism and business works, I was able to spot plenty of major opportunities in the economy all around us.

Peter's book list on to get more from capitalism

Peter Leeds Why did Peter love this book?

With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful. Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.

By Al Ries, Laura Ries,

Why should I read it?

2 authors picked The 22 Immutable Laws of Branding as one of their favorite books, and they share why you should read it.

What is this book about?

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service…


Book cover of Atlas Shrugged

DL Tolleson Author Of The Gray Stopgap

From my list on movie-ready thrills and good plots.

Why am I passionate about this?

In childhood, I memorized the Encyclopedia’s human anatomy pages, leading the family physician to explain, “Children like this become doctors or writers.” Good call, Doc! I wrote 14 of the 92 entries in my high school’s annual literary magazine (the most by one student). In college I earned a Bachelor’s, two Associates and Intercollegiate Press Association awards for Journalism and photography. I followed that with years of photography, photographic surveillance, 14 years of law firm litigation support, a temporary appointment as an SBA Paralegal Specialist, and 7 years of contract compliance at RadioShack headquarters. And, of course, my debut novel took 20 years of 8 drafts—I’m methodical that way.

DL's book list on movie-ready thrills and good plots

DL Tolleson Why did DL love this book?

Few novels epitomize excellence in as many areas as Ayn Rand’s book. I don't know if it was because it never came up during the years of my formal education, but I put off reading it for years after I became vaguely aware of it. And then I read it twice.

One might think of it in terms of being part one of Orwell’s 1984. The two books are nowhere near similar, but whereas 1984 is a dystopian future without regard for how society would get to such a point, Atlas Shrugged is the embryonic steps that could lead to an Orwellian future.

The most remarkable aspect of it, is its portrayal of an economic downtrend imposed upon free-market capitalism and its resulting impact on the country. The crux of Rand’s novel is that if the giants of industry shrugged—or rather just walked away from the imposition of tyranny—everything…

By Ayn Rand,

Why should I read it?

9 authors picked Atlas Shrugged as one of their favorite books, and they share why you should read it.

What is this book about?

Published in 1957, Atlas Shrugged was Ayn Rand's greatest achievement and last work of fiction. In this novel she dramatizes her unique philosophy through an intellectual mystery story that integrates ethics, metaphysics, epistemology, politics, economics, and sex. Set in a near-future U.S.A. whose economy is collapsing as a result of the mysterious disappearance of leading innovators and industrialists, this novel presents an astounding panorama of human life-from the productive genius who becomes a worthless playboy...to the great steel industrialist who does not know that he is working for his own destruction...to the philosopher who becomes a pirate...to the woman who…


Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

Jonah Berger Author Of Contagious: Why Things Catch on

From my list on make anything catch on.

Why am I passionate about this?

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Jonah's book list on make anything catch on

Jonah Berger Why did Jonah love this book?

Many of the books by Seth Godin are amazing, but this is a personal favorite.

Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.

By Seth Godin,

Why should I read it?

2 authors picked Unleashing the Ideavirus as one of their favorite books, and they share why you should read it.

What is this book about?

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.


Book cover of Traction: Get a Grip on Your Business

Scott Greenberg Author Of Stop the Shift Show: How to Turn Your Struggling Hourly Workers Into a Top-Performing Team

From my list on managing employees and building teams.

Why am I passionate about this?

I’m fascinated with the relationship between personal growth and professional performance. Why is it in the same environment, doing the same work, some people can excel while others struggle? Most chalk it up to external circumstances that can’t be controlled. Others focus on tactics. But I’ve learned top-performers are masters at the human side of their work–the way they think, lead and serve–and that’s what gives them their edge. All of my work centers around infusing hard skills with improved soft skills, and getting better results in the process. That’s the stuff I find delicious, and it’s what I speak and write about.

Scott's book list on managing employees and building teams

Scott Greenberg Why did Scott love this book?

What I loved about this book was its very systemized approach to evaluating and improving an organization.

I’m interested in the human elements of business, and this book places great emphasis on aligning the right people with the right roles, totally gelling with my philosophy. It simplifies the process of strategic planning. EOS has become quite common in the business world, and this book spells out exactly how to move through it.

Really good stuff here. 

By Gino Wickman,

Why should I read it?

8 authors picked Traction as one of their favorite books, and they share why you should read it.

What is this book about?

Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System(R) is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet…


Book cover of The Fortune Recipe: Essential Ingredients for Creating Your Best Life

Mark B. Murphy Author Of The Ultimate Investment: A Roadmap to Grow Your Business and Build Multigenerational Wealth

From my list on investing in yourself.

Why am I passionate about this?

As the Chief Executive Officer of Northeast Private Client Group, a national financial planning and wealth management firm, Mark B. Murphy is a highly sought-after key business strategist and critical thinker. He is passionate about empowering entrepreneurs to achieve multigenerational wealth by providing personalized strategies that focus on emotional fitness, wealth accumulation, and a plan that can work under all circumstances. Mark's expertise in strategic planning and financial engineering has benefited a diverse range of clients, including closely held businesses, mid-size companies, celebrities, athletes, hedge fund managers, doctors, dentists, and other high-net-worth individuals. His unwavering commitment to delivering a "wow" experience has earned him a reputation as a trusted expert in the industry.

Mark's book list on investing in yourself

Mark B. Murphy Why did Mark love this book?

This book is a powerful guide to creating a fulfilling and satisfying life.

Stoltz draws on his years of experience as a coach and mentor to provide readers with practical tools and strategies for achieving their goals and realizing their full potential. His insights into the power of positive thinking, the importance of setting goals, and the value of taking risks have inspired me to pursue my dreams with greater confidence and determination.

I highly recommend this book to anyone seeking to improve their outlook on life and create a better future for themselves.

By Bernie Stoltz,

Why should I read it?

1 author picked The Fortune Recipe as one of their favorite books, and they share why you should read it.

What is this book about?

Is there really a recipe for success and happiness?

Bernie Stoltz has been leading companies and advising top business executives for more than four decades. The Fortune Recipe draws on the full wealth of that experience, giving you all the tools you need to create a rich, fulfilling life.

No matter what goals you're pursuing, both personally and professionally, there is a proven formula to get there. The Fortune Recipe will help you make your own unique life the best it can be, laying out the essential life lessons, strategies, and effective behaviors that have proven effective in one life…


Book cover of The Art of Impossible: A Peak Performance Primer

Madhur-Nain Webster Author Of The Stressless Brain

From my list on creating inner and outer change in your life area.

Why am I passionate about this?

I have been practicing psychotherapy since 1999. I started reading self-help books when I was 19 years old in college because I wanted to know more about myself, why I felt the way I did at times, why I felt stuck at times and how I could feel empowered to make changes. Sadly many books don’t tell you what you can do to change and that is why I wrote my book. The books I am sharing with you have had big effects on my thinking and therefore my behavior. For it is in how we think, we act in our lives and with others. These books help you look at you.

Madhur-Nain's book list on creating inner and outer change in your life area

Madhur-Nain Webster Why did Madhur-Nain love this book?

I am recommending this book, The Art of Impossible, because it creates a deep thinking of “what do I stand for? Where am I going? And How do I get there?” It has science, spirituality, and self-awareness in one place. 

I loved this book so much I went to the store and bought every copy and gave it out to friends and family. When I would read it I felt empowered to think deeply and look at my life with new insight. I was reading this book during the start of covid. It helped me stay focused. Stay engaged in my life path and learn tools on how to stay focused.

By Steven Kotler,

Why should I read it?

1 author picked The Art of Impossible as one of their favorite books, and they share why you should read it.

What is this book about?

New York Times Bestseller

Bestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers-athletes, artists, scientists, CEOs and more-who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us.


What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements?

We are capable of so much more than we know-that's the message at the core of The Art of…


Book cover of Magic of Thinking Big

Stephen Key Author Of One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work

From my list on for inventors with big ideas.

Why am I passionate about this?

The traditional way of commercializing an invention — patenting, prototyping, then marketing it — doesn’t work very well and never has. When I found an easier way to share my creativity with the world, it changed my life, because the feeling you get when you hold something in your hand that you first imagined in your head is second to none. My 10-step process breaks down barriers so that everyone who has an idea — young or old, rich or poor — can get in the game of bringing it to market. I’ve published 5 books, 1,000 articles, and more than 700 videos to help others take advantage of the power of open innovation.

Stephen's book list on for inventors with big ideas

Stephen Key Why did Stephen love this book?

Being a creative person is a journey, that’s for sure, and not an easy one. It’s tough and it takes courage, but you can get there. Along the way, how do you prevent yourself from getting discouraged, especially when you’re focused on bringing a big idea to life? Reading this timeless book on the importance of mindset never fails to motivate me. Follow its advice, and you will be able to climb the highest of mountains and pick yourself back up when you get knocked down. A must-read for inventors, entrepreneurs, and anyone with an idea.

By David M. Schwartz,

Why should I read it?

1 author picked Magic of Thinking Big as one of their favorite books, and they share why you should read it.

What is this book about?

More than 6 million readers around the world have improved their lives by reading The Magic of Thinking Big.

First published in 1959, David J Schwartz's classic teachings are as powerful today as they were then. Practical, empowering and hugely engaging, this book will not only inspire you, it will give you the tools to change your life for the better - starting from now. His step-by-step approach will show you how to:

- Defeat disbelief and the negative power it creates
- Make your mind produce positive thoughts
- Plan a concrete success-building programme
- Do more and do…


Book cover of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Book cover of Outliers: The Story of Success
Book cover of Rich Dad Poor Dad

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5 book lists we think you will like!

Interested in cooperation, success in life, and capitalism?

Cooperation 19 books
Success In Life 266 books
Capitalism 219 books