The 22 Immutable Laws of Branding
Book description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like…
Why read it?
2 authors picked The 22 Immutable Laws of Branding as one of their favorite books. Why do they recommend it?
With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful. Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.
From Peter's list on to get more from capitalism.
The 22 Immutable Laws of Branding by Al Ries and Laura Ries is a classic which offers time-tested advice for how to build the best brands. The book highlights some of the world’s leading brands and draws out lessons from these case studies on brand-building. It also focuses on new challenges and opportunities pertaining to branding in online contexts, and offers concrete advice to help brands outshine their competitors in the marketplace.
From Vanitha's list on branding, ideas, and the advertising industry.
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