100 books like The 22 Immutable Laws of Branding

By Al Ries, Laura Ries,

Here are 100 books that The 22 Immutable Laws of Branding fans have personally recommended if you like The 22 Immutable Laws of Branding. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Rich Dad Poor Dad

David Pere Author Of The No B.S. Guide to Military Life: How to build wealth, get promoted, and achieve greatness

From my list on service members who want to achieve financial freedom.

Why am I passionate about this?

I joined the U.S. Marine Corps in 2008 and by 2015 I was a Sergeant who had made all the same financial decisions most service members make…tattoos, alcohol, cars, chasing tail, etc., and had a negative net worth to show for it. Then I read Rich Dad Poor Dad and the light came on. I started buying houses, and by 2021 I exited the military as a financially free millionaire and spend my time helping service members and veterans learn how to build wealth. The military is one of the best places to set yourself up for success, and these books will help you get started on that journey!

David's book list on service members who want to achieve financial freedom

David Pere Why did David love this book?

Rich Dad Poor Dad is the book that changed the trajectory of my life forever.

It is a parable that explains the difference between the traditional way of thinking “Go to school, get a good job, work hard, retire” with the entrepreneur mentality, and the concepts of utilizing passive income to replace your job at an earlier age.

I love this book because it takes the normally boring subject of finance and investing and breaks it down in a fun and easy way to learn so that you will actually finish the book and have the ability to experience that light-switch moment! 

Without a doubt this is the most commonly mentioned book that I hear referenced on podcasts as “the book that started it all”.

By Robert T. Kiyosaki,

Why should I read it?

10 authors picked Rich Dad Poor Dad as one of their favorite books, and they share why you should read it.

What is this book about?

It's been nearly 25 years since Robert Kiyosaki's Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.

Rich Dad Poor Dad is Robert's story of growing up with two dads his real father and the father of his best friend, his rich dad and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains…


Book cover of Made to Stick: Why Some Ideas Survive and Others Die

Fergus Craik Author Of Memory

From my list on how your memory works – and why it often doesn't.

Why am I passionate about this?

I’m a cognitive psychologist, originally from Scotland, but I have lived and worked in Canada for the last 50 years, first at the University of Toronto, and then at a research institute in Toronto. My passion has always been to understand the human mind – especially memory – through experimental research. Memory is fundamental to our mental life as humans; to a large extent it defines who we are. It is a complex and fascinating topic, and my career has been devoted to devising experiments and theories to understand it better. In our recent book, Larry Jacoby and I attempt to pass on the excitement of unravelling these fascinating mysteries of memory.

Fergus' book list on how your memory works – and why it often doesn't

Fergus Craik Why did Fergus love this book?

This bestselling book is not so much about your memory as how to implant lasting memories in others.

How is it that some events and pieces of information are amazingly memorable, whereas others are lost as soon as our mental backs are turned? In a series of entertaining real-life examples, the authors propose and illustrate ways in which information can be “made to stick.” These include some obvious ones like getting people’s attention and building on their existing knowledge – stuff they are interested in.

Other factors are less obvious; set up an intriguing puzzle, provide some really unexpected information, especially of an emotional kind, embed the new information in an attention-grabbing story. Of course knowing how to teach effectively also reveals much about how memory works!

By Chip Heath, Dan Heath,

Why should I read it?

8 authors picked Made to Stick as one of their favorite books, and they share why you should read it.

What is this book about?

Why does fake news stick while the truth goes missing?

Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?

Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:

- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria

- how a gifted sports reporter got people…


Book cover of Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

Vanitha Swaminathan Author Of Strategic Brand Management: Building, Measuring, and Managing Brand Equity

From my list on branding, ideas, and the advertising industry.

Why am I passionate about this?

Vanitha Swaminathan is the Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Katz Center for Branding. Her research focuses on branding strategy with a particular emphasis on digital branding. She has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Strategic Management Journal. She is currently serving on a three-year term on the American Marketing Association Board of Directors and previously served in AMA’s Academic Council as President. She has co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.

Vanitha's book list on branding, ideas, and the advertising industry

Vanitha Swaminathan Why did Vanitha love this book?

Frenemies presents a firsthand look at how the rapid growth of digital platforms such as Facebook and Google disrupted the advertising industry. This book is written by Ken Auletta, who is a masterful storyteller and describes an industry undergoing rapid transformation. We witness an industry marked by algorithmic ad buying, while we also encounter skeptical consumers blocking these same ads. Ken Auletta helps brand marketers by shining a light on how the art and science of brand-building has been altered by the advent of new advertising and distribution channels such as Facebook and Google, thus replacing traditional mass media channels.

By Ken Auletta,

Why should I read it?

1 author picked Frenemies as one of their favorite books, and they share why you should read it.

What is this book about?

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though…


Book cover of Aaker on Branding: 20 Principles That Drive Success

Vanitha Swaminathan Author Of Strategic Brand Management: Building, Measuring, and Managing Brand Equity

From my list on branding, ideas, and the advertising industry.

Why am I passionate about this?

Vanitha Swaminathan is the Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Katz Center for Branding. Her research focuses on branding strategy with a particular emphasis on digital branding. She has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Strategic Management Journal. She is currently serving on a three-year term on the American Marketing Association Board of Directors and previously served in AMA’s Academic Council as President. She has co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.

Vanitha's book list on branding, ideas, and the advertising industry

Vanitha Swaminathan Why did Vanitha love this book?

David Aaker’s Aaker on Branding is a must-read for those interested in the principles of branding. The book’s author David Aaker is known as the Father of Branding and is a prolific author, and branding expert. This book combines principles of branding from across his various books and is thematically organized into various topics including creating a brand vision, and creating and managing brands, among others. Readers of this book will also learn about maintaining the brand’s relevance over time. An excellent compilation of the principles that drive branding success.

By David Aaker,

Why should I read it?

1 author picked Aaker on Branding as one of their favorite books, and they share why you should read it.

What is this book about?

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should…


Book cover of The Tipping Point: How Little Things Can Make a Big Difference

Denise Brinkmeyer Author Of Project Orienteering: A Field Guide For Project Leadership

From my list on servant leaders who get things done.

Why am I passionate about this?

I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.  

Denise's book list on servant leaders who get things done

Denise Brinkmeyer Why did Denise love this book?

Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.

This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.

By Malcolm Gladwell,

Why should I read it?

7 authors picked The Tipping Point as one of their favorite books, and they share why you should read it.

What is this book about?

An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.


Book cover of Atlas Shrugged

Mark Burgess Author Of Slogans: The end of sympathy

From my list on a vision of a near future society in trouble.

Why am I passionate about this?

I am a scientist and technologist, trained in theoretical quantum physics, who became an Emeritus Professor of Network Technology from Oslo’s metropolitan university. I’ve strenuously tried to communicate the wonder of science to students and industry throughout my career. I’m also a long-standing fan of science fiction who grew up with heroes in both fact and fiction. The idea of future society has haunted me my whole life. I’m an optimist, who looks to the darker tales as warnings of futures we hope to avoid. Read these tales with a determination for us all to do better.

Mark's book list on a vision of a near future society in trouble

Mark Burgess Why did Mark love this book?

This book was a forerunner and inspiration to the big society science fiction of the John Brunner era, and (like much of her writing) should properly be understood as an alternative reality science fiction, imitated by many writers including Brunner and Robert Silverberg.

Rand became a controversial figure because of the cult that grew up around her, promoting elitist ideas, and driven mainly by her husband. Yet Rand herself was a brilliant writer and thinker who wanted to be a philosopher. The writing is not only deeply intellectual, it was deeply character driven.

As a non-native English speaker, her writing style is rich and could be the envy of native writers. Perhaps too long, this book is nevertheless a must read for any science fiction fan. 

By Ayn Rand,

Why should I read it?

8 authors picked Atlas Shrugged as one of their favorite books, and they share why you should read it.

What is this book about?

Published in 1957, Atlas Shrugged was Ayn Rand's greatest achievement and last work of fiction. In this novel she dramatizes her unique philosophy through an intellectual mystery story that integrates ethics, metaphysics, epistemology, politics, economics, and sex. Set in a near-future U.S.A. whose economy is collapsing as a result of the mysterious disappearance of leading innovators and industrialists, this novel presents an astounding panorama of human life-from the productive genius who becomes a worthless playboy...to the great steel industrialist who does not know that he is working for his own destruction...to the philosopher who becomes a pirate...to the woman who…


Book cover of Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

Mark B. Murphy Author Of The Ultimate Investment: A Roadmap to Grow Your Business and Build Multigenerational Wealth

From my list on investing in yourself.

Why am I passionate about this?

As the Chief Executive Officer of Northeast Private Client Group, a national financial planning and wealth management firm, Mark B. Murphy is a highly sought-after key business strategist and critical thinker. He is passionate about empowering entrepreneurs to achieve multigenerational wealth by providing personalized strategies that focus on emotional fitness, wealth accumulation, and a plan that can work under all circumstances. Mark's expertise in strategic planning and financial engineering has benefited a diverse range of clients, including closely held businesses, mid-size companies, celebrities, athletes, hedge fund managers, doctors, dentists, and other high-net-worth individuals. His unwavering commitment to delivering a "wow" experience has earned him a reputation as a trusted expert in the industry.

Mark's book list on investing in yourself

Mark B. Murphy Why did Mark love this book?

This book is a game-changer for anyone seeking to improve their productivity and creativity.

By shifting the focus from "how" to "who," Sullivan and Hardy argue that we can leverage the skills and expertise of others to achieve greater success. The book is filled with practical tips and strategies for collaborating effectively, building strong relationships, and achieving more with less effort.

I highly recommend this book to entrepreneurs, business leaders, and anyone seeking to improve their creative thinking and problem-solving skills.

By Dan Sullivan, Benjamin Hardy,

Why should I read it?

2 authors picked Who Not How as one of their favorite books, and they share why you should read it.

What is this book about?

Make a mindset shift that will open the door to incredible growth and limitless possibility in your business and your life - just by asking the right question.

What if everything you did was your choice, including how you spend your time, how much money you make, with whom you have relationships and only doing work that aligns with your purpose? Sound hard? It's as simple as changing the core question you ask yourself.

When you want to accomplish something, stop asking, 'How can I do this?' Legendary entrepreneur coach Dan Sullivan teaches you to ask instead, 'Who can do…


Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

Jonah Berger Author Of Contagious: Why Things Catch on

From my list on make anything catch on.

Why am I passionate about this?

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Jonah's book list on make anything catch on

Jonah Berger Why did Jonah love this book?

Many of the books by Seth Godin are amazing, but this is a personal favorite.

Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.

By Seth Godin,

Why should I read it?

2 authors picked Unleashing the Ideavirus as one of their favorite books, and they share why you should read it.

What is this book about?

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.


Book cover of The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Jeet Mukherjee Author Of Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

From my list on make an impact in your organization through pricing.

Why am I passionate about this?

I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!

Jeet's book list on make an impact in your organization through pricing

Jeet Mukherjee Why did Jeet love this book?

While pricing has evolved in many ways, the tenets of this book will be referenced in nearly every modern-day pricing strategy.

It’s important to understand these foundations and their logic as you build out your own strategy. The book walks through the effects of price, how it reflects on your brand, and the art of price setting and differential value as important parts of the broader picture of pricing.

By Thomas Nagle, Reed Holden,

Why should I read it?

1 author picked The Strategy and Tactics of Pricing as one of their favorite books, and they share why you should read it.

What is this book about?

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.


Book cover of The Art of Choosing

Monica L. Smith Author Of Cities: The First 6,000 Years

From my list on why humans have so much stuff.

Why am I passionate about this?

I’m an archaeologist, which means that I’ve been lucky enough to travel to many places to dig and survey ancient remains. What I’ve realized in handling those dusty old objects is that all over the world, in both past and present, people are defined by their stuff: what they made, used, broke, and threw away. Most compelling are the things that people cherished despite being worn or flawed, just like we have objects in our house that are broken or old but that we keep anyway.

Monica's book list on why humans have so much stuff

Monica L. Smith Why did Monica love this book?

Almost everyone has more stuff than they can hold at once. Picking up something new involves setting down something that you already had. Iyengar’s book is the background for every marketing decision ever made, but from the consumer’s perspective: when there is so much stuff in the world, how do you make a choice? Part psychology, part business manual, Iyengar illustrates how much decision-making we do every single day.

By Sheena Iyengar,

Why should I read it?

1 author picked The Art of Choosing as one of their favorite books, and they share why you should read it.

What is this book about?

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this…


5 book lists we think you will like!

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