Here are 100 books that The Strategy and Tactics of Pricing fans have personally recommended if you like
The Strategy and Tactics of Pricing.
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I was the Head Coach of the Punahou School Boys Varsity Tennis Team for 22 years, and we were fortunate to win 22 consecutive State Championships. Since retiring as head coach in 2015, I felt compelled to become an author and share my system of coaching excellence which led to this unprecedented winning streak. I know there are distinct differences between great and superior which can be applied to everyone in business, sports, and life. I want to inspire everyone to maximize their potential and have peak performance as a parent, son or daughter, coach or player, leader or team member.
I loved this book because we all want to achieve greatness, and it clearly identifies practices, strategies, and habits that can take a good team and make them great. It’s a reminder for me to be disciplined as a person, control myself with disciplined thoughts, and exhibit disciplined actions.
I like how Jim Collins emphasizes strategic focus, disciplined decision-making, and the importance of sustained excellence for long-term success. His "Hedgehog Concept" is a great reminder for me to reflect on what I’m deeply passionate about, what I can be the best at, and what drives my economic engine.
________________________________ Can a good company become a great one? If so, how?
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.
Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…
I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!
Porter’s five forces have been around a long time–and they’re an important and timeless framework for strategy.
It helps companies focus on where to improve as they look to dominate a market, understanding the ecosystem of competitive threats, entrants, and substitutes.
By understanding what contributes to your pricing power and knowing your stance in different environments, leaders will learn to discern what your pricing power is and how to build and maintain it over time.
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.
Electrifying in its simplicity-like all great breakthroughs-Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies-lowest cost, differentiation, and focus-which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and…
I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!
This book takes a deeper look into the psychology of choices and pricing.
It helps provide more context and understanding around some familiar tactics and what drives buyer’s decisions. While price setting can be a technical activity, leaders need to understand the softer/behavioral skills to sell that price both internally and externally. Both components are important in order to get your pricing right.
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association
How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-a firm's or manager's pricing orientation-results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows…
I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!
This is the logical next step in value-based building blocks.
Learning simple negotiation approaches is essential for go-to-market capability building so teams can defend their prices and get paid for the value they deliver. In order for us to sell the price we came up with, we need to understand the various types of people we’re selling to.
The book discusses how to frame value and price appropriately in order to get the most out of realized price, training customers to realize price over time and negotiating more effectively in both the short- and long-term scenarios of customer relationships.
Sales professionals now confront the most serious threat to their success. Regardless of their size, industry, country, customer type, nature of the relationship or amount of value they provide, sales professionals are finding that purchasing decisions are increasingly being limited by procurement. The modern procurement function is purchasing on steroids. Where traditional purchasing managers negotiated, procurement officials attempt to dictate. Procurement deploys a variety of tactics designed to do one thing: gain unprecedented discounts and concessions out of even the most sophisticated sales professionals. This book is a strategy guide for salespeople to help them level the procurement playing field…
I am always trying to get a leg up in life, and I figured one of the best ways to do that is through investments. I have learned that by understanding how capitalism and business works, I was able to spot plenty of major opportunities in the economy all around us.
With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful.Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service…
I’m an archaeologist, which means that I’ve been lucky enough to travel to many places to dig and survey ancient remains. What I’ve realized in handling those dusty old objects is that all over the world, in both past and present, people are defined by their stuff: what they made, used, broke, and threw away. Most compelling are the things that people cherished despite being worn or flawed, just like we have objects in our house that are broken or old but that we keep anyway.
Almost everyone has more stuff than they can hold at once. Picking up something new involves setting down something that you already had. Iyengar’s book is the background for every marketing decision ever made, but from the consumer’s perspective: when there is so much stuff in the world, how do you make a choice? Part psychology, part business manual, Iyengar illustrates how much decision-making we do every single day.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this…
My writing career has been organized around the old-school journalistic mission to ‘afflict the comforted and comfort the afflicted.’ Often, I take on big targets that other journalists have missed—a case in point being Bill Gates. News outlets have published thousands of one-sided stories about Gates’s philanthropic goals and gifts but seldom interrogate the Gates Foundation for what it is: an unaccountable, undemocratic structure of power. My investigation of Bill Gates, of course, stands on the shoulders of giants. The five books I recommend here paved the way for me to break new ground, expand the story, and hopefully spark a bigger public debate.
Danish scholar Adam Fejerskov spent months in Seattle doing field research, trying to get behind the impenetrable and secretive PR fortress the Gates Foundation has built to guard its humanitarian image. Calling the foundation a “chameleon,’ Fejerskov explores how the foundation publicly presents itself as an innocent philanthropy while actually operating, at turns, like a private company or a political actor.
The book will leave readers troubled by the foundation's enormous power in global affairs and questioning why this power is so unregulated.
The Bill and Melinda Gates Foundation has established itself as one of the most powerful private forces in global politics, shaping the trajectories of international policy-making. Driven by fierce confidence and immense expectations about its ability to change the world through its normative and material power, the foundation advances an agenda of social and economic change through technological innovation. And it does so while forming part of a movement that refocuses efforts towards private influence on, and delivery of, societal progress.
The Gates Foundation's Rise to Power is an urgent exploration of one of the world's most influential but also…
I (Robert) am primarily interested in modern British history. During my postgraduate studies, I worked mainly with government papers that had just been declassified. Like many historians, I enjoy unraveling the mystery that archival research offers and shedding light on forgotten or unheard stories. Meanwhile, Peter, my co-author, is passionate about the intersection between national security and human rights. He developed this interest during his PhD research, which examined the institutionalization of torture during the Iraq War. This research relied heavily on documents released via freedom of information requests and leaks, both of which are relevant to our book on the Official Record.
Written by Mary Graham of the Harvard University-affiliated The Transparency Policy Project, this book explores how eight presidents stretching backward from Barack Obama to George Washington have dealt with the tensions inherent in government secrecy within a society that (at least in theory and often only for some) allows citizens to feed into the management of government affairs.
Graham illustrates that secrecy has been utilized as much to hide mistakes as it has been to protect national security, as well as exploring key moments in the history of secrecy in the US, such as the labyrinth inquiries that followed the Vietnam War, the Watergate scandal, and the Nixon administration.
How presidents use secrecy to protect the nation, foster diplomacy, and gain power
Ever since the nation's most important secret meeting-the Constitutional Convention-presidents have struggled to balance open, accountable government with necessary secrecy in military affairs and negotiations. For the first one hundred and twenty years, a culture of open government persisted, but new threats and technology have long since shattered the old bargains. Today, presidents neither protect vital information nor provide the open debate Americans expect.
Mary Graham tracks the rise in governmental secrecy that began with surveillance and loyalty programs during Woodrow Wilson's administration, explores how it developed…
I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.
This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.
This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.
This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.
The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow
Named a Best Book of the Year by TheEconomist and the Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…
