The Art of Choosing
Book description
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do…
Why read it?
1 author picked The Art of Choosing as one of their favorite books. Why do they recommend it?
Almost everyone has more stuff than they can hold at once. Picking up something new involves setting down something that you already had. Iyengar’s book is the background for every marketing decision ever made, but from the consumer’s perspective: when there is so much stuff in the world, how do you make a choice? Part psychology, part business manual, Iyengar illustrates how much decision-making we do every single day.
From Monica's list on why humans have so much stuff.
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