The most recommended pricing books

Who picked these books? Meet our 19 experts.

19 authors created a book list connected to pricing, and here are their favorite pricing books.
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Book cover of The Money Illusion

Helena Chytilová Author Of Economic Literacy and Money Illusion: An Experimental Perspective

From my list on economic reads about money illusion.

Why am I passionate about this?

I am associate professor at Prague University of Economics and Business. My passion is to discover blank spaces in the economy, for which standard mainstream economic models have not provided answers yet. I was usually fascinated by biased behavior of individuals, which might lead to substantial implications at aggregate level. This has led me to narrow my focus on behavioral macroeconomics with special emphasis on monetary theory and policy, vibrant field with a great potential. After all, experimental economics seems to be a wonderful tool to examine phenomena, which is hard to grasp or for which there is no available data, such as money illusion, coordination failure, bank runs or Modigliani-Cohn hypothesis. 

Helena's book list on economic reads about money illusion

Helena Chytilová Why did Helena love this book?

Similarly, like John Maynard Keynes is considered to be “father of macroeconomics”, Irving Fisher is considered to be “father of money illusion”, which is a failure to perceive that the dollar expands or shrinks in value.

Although this book is older, it is highly topical for me, because of the rapid development of behavioral macroeconomics, which brings back attention to the resurrected concept of money illusion.

Fisher remarkably demonstrates, with the help of illustrative examples, direct harm which might be experienced in real life by people who suffer from money illusion in financial markets or labor markets. Fisher uses persuasive case studies based on his own observations. 

He also utilizes money illusion and its indirect harms in order to explain the nature of the business cycle, in which case money is not neutral in the short run.

By Irving Fisher,

Why should I read it?

1 author picked The Money Illusion as one of their favorite books, and they share why you should read it.

What is this book about?

2011 reprint of 1928 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. This is a fallacy as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment of taxes. The term was coined by John Maynard Keynes in the early twentieth century, and Irving Fisher 1928 book, The Money Illusion, is one of the most important works on the subject.


Book cover of Option Trading: Pricing and Volatility Strategies and Techniques

Ernest P. Chan Author Of Quantitative Trading: How to Build Your Own Algorithmic Trading Business

From my list on quantitative trading for beginners.

Why am I passionate about this?

A noted quantitative hedge fund manager and quant finance author, Ernie is the founder of QTS Capital Management and Predictnow.ai. Previously he has applied his expertise in machine learning at IBM T.J. Watson Research Center’s Human Language Technologies group, at Morgan Stanley’s Data Mining and Artificial Intelligence Group, and at Credit Suisse’s Horizon Trading Group. Ernie was quoted by Bloomberg, the Wall Street Journal, New York Times, Forbes, and the CIO magazine, and interviewed on CNBC’s Closing Bell program. He is an adjunct faculty at Northwestern University’s Master’s in Data Science program and supervises student theses there. Ernie holds a Ph.D. in theoretical physics from Cornell University.

Ernest's book list on quantitative trading for beginners

Ernest P. Chan Why did Ernest love this book?

Disclaimer: I like Euan’s books not because he is a friend and has endorsed my books. Long before we became friends, I have bought his book, and said to myself “Wow! This is the first book about options trading that is not just a bunch of trite statements about payouts from various straddles and spreads positions!” It talks about some unique arbitrage opportunities that only professionals knew about. On the other hand, the amount of mathematics is very manageable, and can largely be skipped without affecting the practical applications of the concepts. 

By Euan Sinclair,

Why should I read it?

1 author picked Option Trading as one of their favorite books, and they share why you should read it.

What is this book about?

An A to Z options trading guide for the new millennium and the new economy Written by professional trader and quantitative analyst Euan Sinclair, Option Trading is a comprehensive guide to this discipline covering everything from historical background, contract types, and market structure to volatility measurement, forecasting, and hedging techniques. This comprehensive guide presents the detail and practical information that professional option traders need, whether they're using options to hedge, manage money, arbitrage, or engage in structured finance deals. It contains information essential to anyone in this field, including option pricing and price forecasting, the Greeks, implied volatility, volatility measurement…


Book cover of Competition & Entrepreneurship

David Emanuel Andersson Author Of Property Rights, Consumption and the Market Process

From my list on understanding how societies develop.

Why am I passionate about this?

I have always been curious about why societies develop, which is why I was drawn to the social sciences as a student. I first encountered attempts to explain development in economics, but found that mainstream models were too neat and abstract to account for my everyday observations. Why are there no entrepreneurs in the models, and why do most economists assume that property rights are unambiguous? I eventually discovered that non-mainstream economic theories and some of the other social sciences are more concerned with reality. Eventually I developed an eclectic framework with a focus on entrepreneurship, institutions, and spatial agglomerations as factors that shape socio-economic development. 

David's book list on understanding how societies develop

David Emanuel Andersson Why did David love this book?

This is the second book that I read about entrepreneurship. It’s also my second favorite book on economics.

Unlike Schumpeter, Kirzner does not assume that entrepreneurship is an unusual activity. Most people are entrepreneurial at some point. Successful entrepreneurship means being alert to profit opportunities that others have not noticed.

The underlying message is that there is such a thing as a free lunch. Kirzner views the market as a process rather than an equilibrium state. It is a superb book for understanding why mainstream neoclassical economics is unrealistic, but it does not address uncertainty. 

By Israel M Kirzner, Peter Boettke (editor), Frederic Sautet (editor)

Why should I read it?

2 authors picked Competition & Entrepreneurship as one of their favorite books, and they share why you should read it.

What is this book about?

Stressing verbal logic rather than mathematics, Israel M. Kirzner provides at once a thorough critique of contemporary price theory, an essay on the theory of entrepreneurship, and an essay on the theory of competition. Competition and Entrepreneurship offers a new appraisal of quality competition, of selling effort, and of the fundamental weaknesses of contemporary welfare economics.

Kirzner's book establishes a theory of the market and the price system which differs from orthodox price theory. He sees orthodox price theory as explaining the configuration of prices and quantities that satisfied the conditions for equilibrium. Mr. Kirzner argues that "it is more…


Book cover of The Great Wave: Price Revolutions and the Rhythm of History

Diana B. Henriques Author Of A First-Class Catastrophe: The Road to Black Monday, the Worst Day in Wall Street History

From my list on why today’s financial world is the way it is.

Why am I passionate about this?

When I first started covering Wall Street as a reporter, I faced a steep learning curve. I had always loved history, but I knew almost nothing about the history of Wall Street itself. I started educating myself -- and what began as a utilitarian effort to do my job better became a life-changing passion. Too often, financial history gets written for analysts and academics; it was a rare joy to find writers who told these wonderful Wall Street tales in an engaging, accessible way. That became my goal as an author: to write financial history in a way that could fascinate the general reader.

Diana's book list on why today’s financial world is the way it is

Diana B. Henriques Why did Diana love this book?

It may seem odd to apply the word “thrilling” to an account of price movements through history. But for me, this book was one exciting “Aha!” moment after another. Fischer is a wonderful, whimsical writer, but he is also a brilliant historian who sees how the rhythms of the human economy – buying, selling, saving, spending – shape both the future and our understanding of the past. A truly surprising, brilliant book!  

By David Hackett Fischer,

Why should I read it?

1 author picked The Great Wave as one of their favorite books, and they share why you should read it.

What is this book about?

A unique view of historical change, based on the rise and fall of prices.


Book cover of Value First, Then Price: Building Value-Based Pricing Strategies

Kate Vitasek Author Of Strategic Sourcing in the New Economy: Harnessing the Potential of Sourcing Business Models for Modern Procurement

From my list on strategic sourcing.

Why am I passionate about this?

I am an international authority for my award-winning research on the Vested® business model for highly collaborative relationships. I began my research in 2003 by studying what makes the difference in successful strategic business deals. My day job is the lead faculty and researcher for the University of Tennessee’s Certified Deal Architect program; my passion is helping organizations and individuals learn the art, science, and practice of crafting highly collaborative win-win strategic business relationships. My work has led to seven books and three Harvard Business Review articles and I’ve shared my advice on CNN International, Bloomberg, NPR, and Fox Business News.

Kate's book list on strategic sourcing

Kate Vitasek Why did Kate love this book?

I love how this book challenges strategic sourcing leaders to think of procurement as an enabler to create value for their organizations. This book notes one of the big lessons in modern procurement is that cost does not equal value. The book does a good job of articulating how a price-focused mindset limits the ability of suppliers to create value beyond standardized offerings. The editors have also recruited some of the world’s best thought leaders who share their insights in various chapters on how to make the shift from price to value, including providing wonderful examples of how to put value-based thinking into practice. 

By Andreas Hinterhuber (editor), Todd C. Snelgrove (editor),

Why should I read it?

1 author picked Value First, Then Price as one of their favorite books, and they share why you should read it.

What is this book about?

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.

This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and…


Book cover of Irrational Exuberance

Robert Isaak Author Of Brave New World Economy: Global Finance Threatens Our Future

From my list on the world economy, finance trends, and options.

Why am I passionate about this?

Since completing my PhD in political economy (dissertation: ‘International Integration and Foreign Policy Decision-making’) I have gone deeper into economic origins of change (eg. Modern Inflation, coauthored with well-known economist Wilhelm Hankel in Bologna, Italy at Johns Hopkins SAIS) and find the interactions between economic, politics, and psychology fascinating—presenting an infinite number of ‘Sherlock Holmes-like puzzles’. We are all now confronted with political, economic, and psychological uncertainties, put on high speed due to the war in Ukraine and great power tensions. So it is time to learn about the origins of our problems and their trends in order to better cope and find a basis for individual, if not collective, peace.

Robert's book list on the world economy, finance trends, and options

Robert Isaak Why did Robert love this book?

Shiller predicted both the dot-com crisis (2001) and the financial crisis stemming from real estate (2008) in advance in two editions of this book.

Since receiving the Nobel prize in economics he published his book Narrative Economics: How Stories Go Viral which together with the book recommended will help the reader predict the timing of coming economic trends.

By Robert J. Shiller,

Why should I read it?

2 authors picked Irrational Exuberance as one of their favorite books, and they share why you should read it.

What is this book about?

In this revised, updated, and expanded edition of his New York Times bestseller, Nobel Prize-winning economist Robert Shiller, who warned of both the tech and housing bubbles, cautions that signs of irrational exuberance among investors have only increased since the 2008-9 financial crisis. With high stock and bond prices and the rising cost of housing, the post-subprime boom may well turn out to be another illustration of Shiller's influential argument that psychologically driven volatility is an inherent characteristic of all asset markets. In other words, Irrational Exuberance is as relevant as ever. Previous editions covered the stock and housing markets--and…


Book cover of The Oil Curse: How Petroleum Wealth Shapes the Development of Nations

Leif Wenar Author Of Blood Oil: Tyrants, Violence, and the Rules that Run the World

From my list on why oil is a curse.

Why am I passionate about this?

I’m a Stanford professor who became fascinated with oil and everything it does to for us and to us. For years I traveled the world talking to the people who know petroleum: executives in the big oil companies, politicians and activists, militants and victims, spies and tribal chiefs. Blood Oil explains what I learned and how we can make our oil-cursed world better for all of us. 

Leif's book list on why oil is a curse

Leif Wenar Why did Leif love this book?

This is an academic book that might knock your socks off. Ross shows why countries with lots of oil are more likely to suffer from dictators, civil wars, and worse economies—and even why they’re worse for women than for men.

Could oil become a blessing instead of a curse in these countries? Read Ross to find out.

By Michael L. Ross,

Why should I read it?

1 author picked The Oil Curse as one of their favorite books, and they share why you should read it.

What is this book about?

Countries that are rich in petroleum have less democracy, less economic stability, and more frequent civil wars than countries without oil. What explains this oil curse? And can it be fixed? In this groundbreaking analysis, Michael L. Ross looks at how developing nations are shaped by their mineral wealth--and how they can turn oil from a curse into a blessing. Ross traces the oil curse to the upheaval of the 1970s, when oil prices soared and governments across the developing world seized control of their countries' oil industries. Before nationalization, the oil-rich countries looked much like the rest of the…


Book cover of The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

Jeet Mukherjee Author Of Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

From my list on make an impact in your organization through pricing.

Why am I passionate about this?

I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!

Jeet's book list on make an impact in your organization through pricing

Jeet Mukherjee Why did Jeet love this book?

While pricing has evolved in many ways, the tenets of this book will be referenced in nearly every modern-day pricing strategy.

It’s important to understand these foundations and their logic as you build out your own strategy. The book walks through the effects of price, how it reflects on your brand, and the art of price setting and differential value as important parts of the broader picture of pricing.

By Thomas Nagle, Reed Holden,

Why should I read it?

1 author picked The Strategy and Tactics of Pricing as one of their favorite books, and they share why you should read it.

What is this book about?

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.


Book cover of The Complete Guide to Option Pricing Formulas

Alain Ruttiens Author Of Mathematics of the Financial Markets: Financial Instruments and Derivatives Modelling, Valuation and Risk Issues

From my list on quantitative finance applied to financial markets.

Why am I passionate about this?

Having a master's degree in chemical engineering, I wasn't destined to work in the area of quantitative finance… the reason why I professionally moved to this discipline aren't worth exposing, but as a matter of fact, I've been quickly fascinated by this science, and encountered some of my favorites, such as maths and statistics, as used in the traditional activity of an engineer. And I had many opportunities of combining the knowledge and practice of financial markets with pragmatism, typically of the engineer’s education, i.e. oriented toward problem solving. In addition, I've always loved teaching, and writing books on financial markets & instruments, hence the importance I'm giving to pedagogy in professional books.

Alain's book list on quantitative finance applied to financial markets

Alain Ruttiens Why did Alain love this book?

The valuation of options has been the subject of numerous studies, papers, and books.

The originality of this one is that it is collecting the resulting formulae to be used in practice, and for each of them, proposing related Excel spreadsheets, and VBA coding (also with a CD included). All types of options are covered, from “vanilla” to “exotics”, on every kind of underlyings (from traditional ones up to commodities and energy).

It also develops calculation methods for the options “greeks” and volatility. But the book is not only such a catalog of formulae, these are assorted by useful comments about the best way to apply them, and their validity limits. Not surprisingly, this book is qualified as the “bible” of options valuation.

By Espen Gaarder Haug,

Why should I read it?

1 author picked The Complete Guide to Option Pricing Formulas as one of their favorite books, and they share why you should read it.

What is this book about?

Long-established as a definitive resource by Wall Street professionals, The Complete Guide to Option Pricing Formulas has been revised and updated to reflect the realities of today's options markets. The Second Edition contains a complete listing of virtually every pricing formula_all presented in an easy-to-use dictionary format, with expert author commentary and ready-to-use programming code.

The Second Edition of this classic guide now includes more than 60 new option models and formulas...extensive tables providing an overview of all formulas...new examples and applications...and an updated CD containing all pricing formulas, with VBA code and ready-to-use Excel spreadsheets.

The volume also features…


Book cover of Getting Price Right: The Behavioral Economics of Profitable Pricing

Jeet Mukherjee Author Of Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

From my list on make an impact in your organization through pricing.

Why am I passionate about this?

I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!

Jeet's book list on make an impact in your organization through pricing

Jeet Mukherjee Why did Jeet love this book?

This book takes a deeper look into the psychology of choices and pricing.

It helps provide more context and understanding around some familiar tactics and what drives buyer’s decisions. While price setting can be a technical activity, leaders need to understand the softer/behavioral skills to sell that price both internally and externally. Both components are important in order to get your pricing right.

By Gerald Smith,

Why should I read it?

1 author picked Getting Price Right as one of their favorite books, and they share why you should read it.

What is this book about?

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association

How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-a firm's or manager's pricing orientation-results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows…


Book cover of The Money Illusion
Book cover of Option Trading: Pricing and Volatility Strategies and Techniques
Book cover of Competition & Entrepreneurship

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