Why am I passionate about this?

I am associate professor at Prague University of Economics and Business. My passion is to discover blank spaces in the economy, for which standard mainstream economic models have not provided answers yet. I was usually fascinated by biased behavior of individuals, which might lead to substantial implications at aggregate level. This has led me to narrow my focus on behavioral macroeconomics with special emphasis on monetary theory and policy, vibrant field with a great potential. After all, experimental economics seems to be a wonderful tool to examine phenomena, which is hard to grasp or for which there is no available data, such as money illusion, coordination failure, bank runs or Modigliani-Cohn hypothesis. 


I wrote

Economic Literacy and Money Illusion: An Experimental Perspective

By Helena Chytilová,

Book cover of Economic Literacy and Money Illusion: An Experimental Perspective

What is my book about?

The concept of money illusion, a recently resurrected phenomenon of behavioral economics, is a real fact of economic life, the…

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The books I picked & why

Book cover of The Money Illusion

Helena Chytilová Why did I love this book?

Similarly, like John Maynard Keynes is considered to be “father of macroeconomics”, Irving Fisher is considered to be “father of money illusion”, which is a failure to perceive that the dollar expands or shrinks in value.

Although this book is older, it is highly topical for me, because of the rapid development of behavioral macroeconomics, which brings back attention to the resurrected concept of money illusion.

Fisher remarkably demonstrates, with the help of illustrative examples, direct harm which might be experienced in real life by people who suffer from money illusion in financial markets or labor markets. Fisher uses persuasive case studies based on his own observations. 

He also utilizes money illusion and its indirect harms in order to explain the nature of the business cycle, in which case money is not neutral in the short run.

By Irving Fisher,

Why should I read it?

1 author picked The Money Illusion as one of their favorite books, and they share why you should read it.

What is this book about?

2011 reprint of 1928 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. This is a fallacy as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment of taxes. The term was coined by John Maynard Keynes in the early twentieth century, and Irving Fisher 1928 book, The Money Illusion, is one of the most important works on the subject.


Book cover of Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism

Helena Chytilová Why did I love this book?

Revolutionary book of that time, which was really exciting to read since it shows that psychology might play a very important role at the aggregate level.

According to my view, it started to build the pavement for modern discipline of behavioral macroeconomics. It borrows the famous concept of animal spirits in order to emphasize the break with the tradition of standard economics described by rationality. Animal spirits represent absolutely unavoidable element of working in the real economy, because of the biased behavior of humans.

These animal spirits such as framing, confidence, and its multipliers, fairness, or money illusion are used in order to illustrate its far-reaching implications for the economy. This book motivated me to think about business cycles, housing markets, financial markets, labor markets, or monetary policy from a different perspective.

By George A. Akerlof, Robert J. Shiller,

Why should I read it?

2 authors picked Animal Spirits as one of their favorite books, and they share why you should read it.

What is this book about?

The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that will transform economics and restore prosperity. Akerlof and Shiller reassert the necessity of an active government role in economic policymaking by recovering the idea of animal spirits, a term John Maynard Keynes…


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Book cover of The Squiggly Line Career: How Changing Professions Can Advance a Career in Unexpected Ways

The Squiggly Line Career By Angela Champ,

When we're children, we're asked what we want to be when we grow up. But what if there isn't just one career for us in our lifetime? What if we can have a squiggly line career that spans professions and industries?

This book will guide job seekers on the traits…

Book cover of The Money Illusion: Market Monetarism, the Great Recession, and the Future of Monetary Policy

Helena Chytilová Why did I love this book?

I like this book especially due to its ability to illustrate money illusion in a very unconventional context.

Normally, money illusion means that people take nominal variables as proxy for real variables, which leads to suboptimal choice having real effects on the economy and affecting business cycle.

However, to my great surprise this book claims that even economic experts might suffer from some kind of money illusion, because they tend to misinterpret what is happening in the monetary system. This offers a very interesting explanation of recession and suggests that economists have not targeted adequate variables.

Unconventional suggestion to practice nominal GDP (gross domestic product) targeting instead of targeting the money supply is “outcome” of unique author´s vision called market monetarism. Inattention of policymakers to development of nominal GDP is blamed to be the direct cause of recession. 

By Scott Sumner,

Why should I read it?

1 author picked The Money Illusion as one of their favorite books, and they share why you should read it.

What is this book about?

The first book-length work on market monetarism, written by its leading scholar.

Is it possible that the consensus around what caused the 2008 Great Recession is almost entirely wrong? It's happened before. Just as Milton Friedman and Anna Schwartz led the economics community in the 1960s to reevaluate its view of what caused the Great Depression, the same may be happening now to our understanding of the first economic crisis of the 21st century.

Foregoing the usual relitigating of problems such as housing markets and banking crises, renowned monetary economist Scott Sumner argues that the Great Recession came down to…


Book cover of Behavioural Macroeconomics: Theory and Policy

Helena Chytilová Why did I love this book?

This was an exciting reading for me. I find a great connection with Akerlof and Shiller’s book Animal Spirits.

This book admits, that people might have some cognitive limitations and use simple forecasting rules in order to make decisions with resulting implications at the aggregate level. As a result, there is great potential for the emerging, yet undiscovered discipline of behavioral macroeconomics.

Personally, for me, revolutionary element is the combination of bounded rationality and willingness to learn from past mistakes and consequent switch to better rules. This book introduces special behavioral macroeconomic model based on the dynamics of endogenous animal spirits, in which case waves of optimism and pessimism are responsible for the business cycle itself.

I find especially interesting the part devoted to the discussion of how central banks should approach inflation targeting in behavioral models with animal spirits.

By Paul De Grauwe, Yuemei Ji,

Why should I read it?

1 author picked Behavioural Macroeconomics as one of their favorite books, and they share why you should read it.

What is this book about?

Modern macroeconomics has been based on the paradigm of the rational individual capable of understanding the complexity of the world. This has created a very shallow theory of the business cycle in which nothing happens in the macroeconomy unless shocks occur from outside. Behavioural Macroeconomics: Theory and Policy uses a different paradigm. It assumes that individual agents experience cognitive limitations preventing them from having rational
expectations. Instead these individuals use simple rules of behaviour.

Behavioural Macroeconomics introduces rationality by allowing individuals to learn from their mistakes and to switch to the rules that perform better. It introduces the idea of…


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Book cover of Coma and Near-Death Experience: The Beautiful, Disturbing, and Dangerous World of the Unconscious

Coma and Near-Death Experience By Alan Pearce, Beverley Pearce,

What happens when a person is placed into a medically-induced coma?

The brain might be flatlining, but the mind is far from inactive: experiencing alternate lives rich in every detail that spans decades, visiting realms of stunning and majestic beauty, or plummeting to the very depths of Hell while defying…

Book cover of Money Illusion and Strategic Complementarity as Causes of Monetary Non-Neutrality

Helena Chytilová Why did I love this book?

This book is more scientific, but very interesting if you like to dig more into the depth of money illusion backed by its experimental investigation.

The old concept of money illusion is updated and transformed into its modern version, which is built on the principle of strategic complementarity. In this case, even a negligible individual money illusion suffered by only few agents might multiply effects of money illusion at the aggregate level due to a well-known mainstream concept called coordination failure. Modern money illusion might be responsible for substantial effects at the aggregate level.

For me, this book is very appealing, since the non-neutrality of money in the short run is explained in an alternative way, but it does not deny standard rational expectations theory.

By Jean-Robert Tyran,

Why should I read it?

1 author picked Money Illusion and Strategic Complementarity as Causes of Monetary Non-Neutrality as one of their favorite books, and they share why you should read it.

What is this book about?

In principle, money illusion could explain the inertial adjustment of prices after changes of monetary policy. Hence, money illusion could provide an explanation of monetary non-neutrality. However, this explanation has been thoroughly discredited in modern economics. As a consequence, economists have ever since the 1970s searched for alternative explanations for nominal rigidity. These explanations are all based on the assumption of fully rational economic agents, holding rational expectations. This book argues that money illusion has been prematurely dismissed as an explanation of monetary non-neutrality. Methods of experimental economics are used to investigate the real aggregate effects of money illusion. It…


Explore my book 😀

Economic Literacy and Money Illusion: An Experimental Perspective

By Helena Chytilová,

Book cover of Economic Literacy and Money Illusion: An Experimental Perspective

What is my book about?

The concept of money illusion, a recently resurrected phenomenon of behavioral economics, is a real fact of economic life, the potential role of which should no longer be dismissed. It seems to be a ubiquitous phenomenon, affecting various areas such as financial markets, housing markets, labor markets, consumption-saving decisions, and even development at the aggregate level associated with coordination failure and monetary policy.

Furthermore, in light of the educational efforts of central banks and other institutions, it is worth considering whether solid economic training would provide guidance for the public regarding their decision-making and thereby alleviate the effects of money illusion. The emerging field of experimental economics provides a unique opportunity for us to verify the presence of money illusion and possible effect of economic literacy.

Book cover of The Money Illusion
Book cover of Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism
Book cover of The Money Illusion: Market Monetarism, the Great Recession, and the Future of Monetary Policy

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