Why am I passionate about this?
I am an international authority for my award-winning research on the Vested® business model for highly collaborative relationships. I began my research in 2003 by studying what makes the difference in successful strategic business deals. My day job is the lead faculty and researcher for the University of Tennessee’s Certified Deal Architect program; my passion is helping organizations and individuals learn the art, science, and practice of crafting highly collaborative win-win strategic business relationships. My work has led to seven books and three Harvard Business Review articles and I’ve shared my advice on CNN International, Bloomberg, NPR, and Fox Business News.
Kate's book list on strategic sourcing
Why did Kate love this book?
1 author picked Value First, Then Price as one of their favorite books, and they share why you should read it.
Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
This book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and…