Aaker on Branding

By David Aaker,

Book cover of Aaker on Branding: 20 Principles That Drive Success

Book description

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Aaker on Branding as one of their favorite books. Why do they recommend it?

David Aaker’s Aaker on Branding is a must-read for those interested in the principles of branding. The book’s author David Aaker is known as the Father of Branding and is a prolific author, and branding expert. This book combines principles of branding from across his various books and is thematically organized into various topics including creating a brand vision, and creating and managing brands, among others. Readers of this book will also learn about maintaining the brand’s relevance over time. An excellent compilation of the principles that drive branding success.

If you love Aaker on Branding...

Ad

Book cover of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

The Coaching Habit By Michael Bungay Stanier,

The coaching book that's for all of us, not just coaches.

It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".

It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher,…

Want books like Aaker on Branding?

Our community of 12,000+ authors has personally recommended 100 books like Aaker on Branding.

Browse books like Aaker on Branding

Book cover of Made to Stick: Why Some Ideas Survive and Others Die
Book cover of Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
Book cover of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,586

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in management, branding, and advertising?

Management 147 books
Branding 29 books
Advertising 53 books