Here are 100 books that Frenemies fans have personally recommended if you like
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It started with Goosebumps. Then came Buffy the Vampire Slayer and Stephen King. King led me to Kubrick, DePalma, Reiner, and Cronenberg, where my passion for film and screenwriting was sparked. This passion eventually led me to write my book. On that path, these 5 books helped me understand storytelling better: how it helps us understand the machinations of the world; makes sure our messages reach our audience; how language can tell its own story; how to find the spirit within the structure; and how storytelling can change your life. My world is richer thanks to these books. My ideas of what is possible are broader. Hopefully, they’ll do the same for you.
I'm used to thinking of storytelling from a big picture, plot-driven perspective, and Made to Stick challenged that. This book really hones in on the small details that make ideas, lines, and moments so ‘sticky’ and memorable. The Heaths focus on the worlds of marketing and business, but I found their insights about how to shape and convey ideas useful, illuminating, and different from most of the ‘writing’ books I consume.
So many of their examples are themselves quite sticky, and I find myself going back to them again and again to challenge my writing and presentations to be even more efficient, unique, and memorable.
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
- how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria
The Beatles are widely regarded as the foremost and most influential music band in history and their career has been the subject of many biographies. Yet the band's historical significance has not received sustained academic treatment to date. In The Beatles and the 1960s, Kenneth L. Campbell uses The…
I am always trying to get a leg up in life, and I figured one of the best ways to do that is through investments. I have learned that by understanding how capitalism and business works, I was able to spot plenty of major opportunities in the economy all around us.
With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful.Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service…
Vanitha Swaminathan is the Thomas Marshall Professor of Marketing at the University of Pittsburgh and the Director of the Katz Center for Branding. Her research focuses on branding strategy with a particular emphasis on digital branding. She has published in various leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Strategic Management Journal. She is currently serving on a three-year term on the American Marketing Association Board of Directors and previously served in AMA’s Academic Council as President. She has co-authored the Fifth Edition of the world-renowned textbook Strategic Brand Management: Building, Measuring, and Managing Brand Equity, along with Professor Kevin Lane Keller.
David Aaker’s Aaker on Branding is a must-read for those interested in the principles of branding. The book’s author David Aaker is known as the Father of Branding and is a prolific author, and branding expert. This book combines principles of branding from across his various books and is thematically organized into various topics including creating a brand vision, and creating and managing brands, among others. Readers of this book will also learn about maintaining the brand’s relevance over time. An excellent compilation of the principles that drive branding success.
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the
six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and
brand building that all business, marketing, and brand strategists should know.
"Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies,
perspectives, tools, and concepts that represents not only what you should know but also what action options should…
Reclaim your time and energy! Uncover actionable, sustainable strategies to boost productivity, prevent burnout, and achieve your goals—whether you're an individual contributor, team member, or leader. Today’s “always on” environment creates disengaged employees, stressed managers, and turnover-prone executives. But these challenges can become growth opportunities.
I am the oldest child, and former teacher turned technology innovator. As the only girl, growing up with three brothers gave me the tenacity to overcome limiting beliefs. Information technology has helped me create an environment where I can help a lot of people. At the end of the day, what I love most is helping someone turn an idea into a tangible solution while motivating team members to see the beauty and joy in this type of service.
Malcolm Gladwell never disappoints me. He has said that when people meet him, they treat him like they know him. After years of reading his books and listening to his podcasts, his voice sounds like a friend's.
This book is one of my favorites because it gives me hope that with the right ingredients of passion, hard work, and opportunity, our efforts will tip toward success. It reminds me to open my eyes and watch for opportunities so that when we are in the business of passionate service, we may end up on a great adventure that we could not have predicted.
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.
Often called the “Father of Advertising,” David Ogilvy pulls back the curtain on his career and the advertising industry in the mid to late 1900s.
Strategic and creative approaches to marketing that he and his colleagues took decades ago are still timely, relevant, and applicable in today’s social and digital media world.
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized…
I’m an author and former journalist with a fascination with design and consumer culture. I’ve been writing about design and pop culture since completing an assignment on Jack Telnack’s Ford Taurus and Thunderbird designs for a national news magazine. My interest deepened when I moved to daily journalism and wrote about Raymond Loewy’s design for the S-1 Pennsylvania Railroad locomotive. When the newspaper industry began cratering in a blizzard of mergers, buyouts, and bad management, I spent 25 years working in media relations at Penn State and Juniata College. I looked for an involving side project as a respite from writing professorial profiles and found safe haven with the life and legacy of Raymond Loewy.
Randall Rothenberg, an advertising industry reporter for The New York Times, applied the Tracy Kidder Method of journalistic immersion in a process or profession to a single advertising campaign from start to finish. He chose wisely, focusing on the then up-and-coming Weiden + Kennedy—an ad agency riding the success of Nike’s “Bo Knows” commercials. His choice of product? Subaru of America, which, at the time, was the cellar-dweller of Japanese imports. Rothenberg effortlessly captures the high-stakes tension of the ad industry while not neglecting aspects of the industry that are more smoke and mirrors than research-grounded truths.
Rothenberg is exceptional at providing windows into advertising history as his story unfolds. Throughout the span of the campaign, he unsparingly documents inspiration, idiocy (W+K assigns a creative director who hates cars), and an intimate look at how advertising works.
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991.
As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign.
One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and…
Forthcoming eclipses coming up in Australia include that of 22 July 2028, which will cross Australia from the Northern Territory to Sydney, home of the internationally famous sights of the Harbour Bridge and the Opera House. Eclipse Chasers will act as a guidebook for both locals and international visitors, giving…
I'm a mom of two daughters who is fascinated with reading nonfiction parenting books and listening to parenting-related podcasts. My absolute favorite, though, is when fiction authors take a dense parenting topic and turn it into a relatable and engaging story so that readers can explore the same important issues and challenges in a more enjoyable way.
You and Me and Us tackles several intriguing parenting challenges between a mother and her 14-year-old daughter as they lose someone they both love. It also depicts the normal parenting tightrope in dealing with teens wanting greater independence and what happens when their goals are different from their parents. An added bonus is the book is written in dual POV, alternating between the teen and parent perspectives, so readers can gain a better understanding from both sides of the issues.
"Hammer is an expert at both tugging heartstrings and keeping the reader utterly immersed in a world of hope and heartbreak. A great new voice in women's fiction."-- Kristin Harmel, #1 international bestselling author of The Winemaker's Wife
The heartbreaking, yet hopeful, story of a mother and daughter struggling to be a family without the one person who holds them together-a perfect summer read for fans of Jojo Moyes and Marisa de los Santos.
Alexis Gold knows how to put the "work" in working mom. It's the "mom" part that she's been struggling with lately. Since opening her own advertising…
Re-inventing how people relate to good causes that change the world has been a lifetime obsession for me, and I’ve made it the focus of my career for nearly 50 years, writing at least eight books on the subject. Some time back, I wrote my book, below, a light, lively exploration of how simple storytelling skills help us to help others in all sorts of creative and enjoyable ways. Its objective was to enable aspiring innovative writers to focus on how best they can make positive differences in this troubled world by telling their stories with power, passion, and impact that will ensure they stick and endure. That’s my passion.
In this book, George Smith explores, defines, and illustrates the crucial role of creativity in communicating with charity supporters. I loved this book because it changed the rules for an entire trade and is still seen as the best book ever on creativity for good causes.
It challenges established thinking yet is packed full of ideas and solutions. From decades of running a successful advertising agency, the author honestly describes and analyses hundreds of effective and less-than-effective fundraising campaigns in a perceptive, often delightfully funny way.
It’s brilliantly written, quirky and provocative, plus packed with practical benefits for any professional communicator. This book should be on every world-changer’s bookshelf.
I'm a memoir writer whose latest book, Drunk-ish, chronicles my experience getting sober. Before quitting drinking and after, I devoured all the "quit lit" books I could get my hands on despite not being entirely convinced I had an issue. I read to bond and identify with the authors, and the books I'm recommending are a few of my very favorites on the topic of addiction. On my podcast, "For Crying Out Loud," I often share about quitting drinking and addiction in general, and when I do, I find those are some of the most popular episodes. If you're sober, thinking about quitting, or even just like reading books about messed-up boozers, these books are for you.
This is one of my all-time favorite books about alcoholism because it’s hilarious. The title has a double meaning because the book is about the author’s attempt to stop drinking but also because Augusten’s humor is incredibly dry.
I found this book before I ever even entertained the notion that I, too, might have an issue with alcohol, and yet, I loved it. I’ve probably read this book at least 10 times, and it still makes me laugh despite the fact that it’s become all too real for me.
From the New York Times Bestselling author of Running With Scissors comes the story of one man trying to out-drink his memories, outlast his demons, and outrun his past.
“I was addicted to “Bewitched” as a kid. I worshipped Darren Stevens the First. When he’d come home from work and Samantha would say, ‘Darren, would you like me to fix you a drink?’ He’d always rest his briefcase on the table below the mirror in the foyer, wipe his forehead with a monogrammed handkerchief and say, ‘Better make it a double.’” (from Chapter Two)
UNWRITTEN: The Thought Leader’s Guide to Not Overthinking Your Business Book is a business book about how to write a business book. Written by a business owner (a ghostwriter) for other business owners, it shows you the easiest way to fit writing a book into running your business. And most…
It’s just my favorite trope, that’s all: the character who isn’t what he seems. I love the deception, I love the complications, I love the clues dropped along the way, I love the big reveal. I love the sensation I get when I, the reader, know just a little bit more than the characters do but still feel surprised and wonder when the whole truth is unveiled. When I sit down to write, I know I want to create that exact sensation in my readers.
I read this 1933 mystery novel as a teen, and it might have begun my love affair with the hero in disguise. In this book, we meet Death Bredon, a newly hired copywriter at Pym’s Publicity. We know, of course, that he is Lord Peter Wimsey in disguise, but we don’t know why the aristocratic amateur detective is pretending to be a working Joe.
The mystery is flawless; the ad agency setting is delightful; the banter is witty; and the climactic cricket match, in which our disguised hero lets his mask slip, is delicious.
The tenth book in Dorothy L Sayers' classic Lord Peter Wimsey series, introduced by bestselling crime writer Peter Robinson - a must-read for fans of Agatha Christie's Poirot and Margery Allingham's Campion Mysteries.
Victor Dean fell to his death on the stairs of Pym's Advertising Agency, but no one seems to be sorry. Until an inquisitive new copywriter joins the firm and asks some awkward questions...
Disguised as his disreputable cousin Death Bredon, Lord Peter Wimsey takes a job - one that soon draws him into a vicious network of blackmailers and drug…
