Love Confessions of an Advertising Man? Readers share 100 books like Confessions of an Advertising Man...

I’ve never found a book that lays out the whole-life approach to success as well as this book.

I was particularly impressed by the emphasis on things like marriage and masterminds—the impact those have on our success in life is often overlooked. It gave me a solid framework to look at my own life and see what areas I needed to focus on more, and I consider this book a big part of my success in life.

When I finished this book, I finally felt like a grown-up. It felt like I had just read a business classic—and I had. This book taught me more than any other about the vital role communication plays in relationships and the profound impact it can have.

It was the first time I truly understood how to build rapport and cultivate meaningful connections. I learned that it’s not about manipulating people but about influencing them, resolving conflicts, and earning their trust through kindness, respect, and integrity.

This book is a profound meditation on human resilience that never fails to move me. I'm constantly in awe of Hemingway's ability to weave so much meaning into such a deceptively simple tale. The way Santiago's unwavering determination shines through, even in the face of seemingly insurmountable odds, resonates deeply with me.

I find myself returning to this book time and time again, drawing inspiration from the old man's quiet strength and dignity. The vivid portrayal of man's relationship with nature—both its beauty and its harsh realities—leaves me breathless. What I love most is how Hemingway captures the essence of the human spirit in Santiago's struggle, reminding me that true victory lies not in the outcome but in the perseverance of the journey.

This might seem like a random suggestion, but I read this book in two days. It opened my eyes to living a joyful life full of greenlights. A greenlight is being kind to our future selves. Seeing the things in our lives confirms we’re on the right path.

I loved it because it really helps you listen to your intuition and connect your heart and your head without fear of judgment.

Obvious Adams is a gem of a “book.” It is 58 pages long, and was originally published as a short story in the Saturday Evening Post magazine in 1916. Adams becomes an advertising superstar because he does one hard thing: he thinks. By thinking, he discovers obvious solutions to knotty problems. Did you ever here someone say, “I wish I thought of that?” The answer is simple: you didn’t study, analyze, think, hard enough. When my mother read my first book, “How to Become CEO,” she said, “Jeffrey, much of this is obvious.” “Correct Mom, but nobody does it.”

I love this book because it provides a step-by-step guide and is focused on low-cost, practical strategies. I have recommended it to many of my small and medium business owner clients. I also love that it covers how to be a content marketing expert and an authority in your field, as well as social media and other simple lead-generation tools. 

This book is very readable and offers a lot of simple ideas that are doable. I love the Duct Tape title as it gets a strong message across simply–Duct Tape is simple and effective; we all know that, and it makes the point that just like Duct Tape, marketing can be too. 

My own early experiences with strategy were pretty uninspiring – slow, incremental, and almost entirely analytical. But the framework that Roger and AG lay out in Playing to Win changed it all for me. It’s practical. It’s understandable. And it is aimed at not just understanding the world as it is, but at imaging a world that might be different… and forging a real strategy to bring that new world to life. The book is based on the approach to strategy Roger honed in his career as a management disclosure and that AG practiced as CEO at Procter & Gamble. Full disclosure, I helped them as they were writing the book – and honestly think it is the best book on strategy of the past 30 years.

David Ogilvy said, “Drayton Bird knows more about direct marketing than anyone in the world,” and you can see why he said it in this book.

At some point in your marketing you need to get your potential customers to become paying customers. To actually part with their hard-earned cash. This book is a masterclass on how to do that in print – either on your website or in letters, adverts, brochures, or flyers. Bird’s writing has that amazing quality of charm, of being able to get you to buy without feeling you’ve been sold to. The book shows you how to get something similar yourself and is chock full of examples to learn from.

Of all the marketing challenges facing us today, the biggest by far is the immensely difficult task of getting and keeping the attention of our target customers in a ridiculously noisy world.

Captivology isn’t necessarily a marketing book per se. But it’s the best guide to the art and the science of capturing attention. It shows you what gets people to take notice of something, to pay it deeper attention, and then to keep coming back and devoting time to it. You can apply these lessons across all your marketing and of all the marketing ideas and concepts I’ve come across in the last decade, this one has had the deepest and most positive impact on me and the results in my business.

Tom Petty is one of my favorite songwriters, musicians, and singers of all-time.

While I had the opportunity to see him in concert many times starting in the early 1980s, I never knew how he got there. This book shares Petty’s inspiring journey from his humble beginnings in Gainesville, Florida to becoming a rock & roll hall of fame.

His voice and looks may not have been immediately embraced by everyone when he first started, but his story of perseverance is inspiring as is his creative songwriting and storytelling.