Playing to Win

By A.G. Lafley, Roger L. Martin,

Book cover of Playing to Win: How Strategy Really Works

Book description

Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what…

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Why read it?

3 authors picked Playing to Win as one of their favorite books. Why do they recommend it?

My own early experiences with strategy were pretty uninspiring – slow, incremental, and almost entirely analytical. But the framework that Roger and AG lay out in Playing to Win changed it all for me. It’s practical. It’s understandable. And it is aimed at not just understanding the world as it is, but at imaging a world that might be different… and forging a real strategy to bring that new world to life. The book is based on the approach to strategy Roger honed in his career as a management disclosure and that AG practiced as CEO at Procter & Gamble.…

This is your strategy playbook: it will teach you to think systematically about the amorphous subject of strategy. It is both concrete and an eye-opener on what strategy is and can do for an organization. Use it as a step-by-step guide to think about strategy, and use it also to understand what strategy is.

From Niraj's list on marketing strategy.

This is the story of how P&G does marketing, written by their most successful CEO. Now, of course, P&G is hardly a small business. But they’re one of the most successful marketing businesses of all time, and their rigorous, analytical approach is something that all small businesses can learn from.

It’s based around the simple idea of deciding “where to play” and “how to win”. But that simple idea enabled Lafley to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion in just ten years. If we can achieve a tiny fraction of…

From Ian's list on small business marketing.

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