Why am I passionate about this?

I see it every day. People wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem that I've dedicated my career to resolving. My job is to ‘help organizations discover and live their possible’. This mission has guided me throughout my career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience. Your brand promise doesn't determine your customer’s experience, your culture does. The problem is that we see culture as a means to an end leading us to a “set it and forget it mentality.” Culture is a living, breathing thing that must be nurtured.  


I wrote

Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less

By Brad Federman,

Book cover of Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less

What is my book about?

Cultivating Culture by Brad Federman dives into what makes workplace culture tick. The book doesn’t just talk about culture as…

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The books I picked & why

Book cover of Leaders Eat Last: Why Some Teams Pull Together and Others Don't

Brad Federman Why did I love this book?

Simon Sinek has a way of sharing ideas, principles, and more in a personal and powerful manner.

This book will pull you in and not only help you think about being a better leader, but also a better person.  His examples and language makes everything that more meaningful and come to life. Ultimately, you can use this book to create the environment you want for your workplace. 

By Simon Sinek,

Why should I read it?

5 authors picked Leaders Eat Last as one of their favorite books, and they share why you should read it.

What is this book about?

Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.

When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.

In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business…


Book cover of The Culture Code: The Secrets of Highly Successful Groups

Brad Federman Why did I love this book?

This book uses real-life examples to weave together a compelling approach. 

Some of the examples include stories related to Google, the Spurs, and Navy Seals. He presents a clear view of what culture is and how to achieve a better one. I love his definition of culture, “Culture is a set of living relationships working toward a shared goal. It’s not something you are, it’s something you do.”

By Daniel Coyle,

Why should I read it?

5 authors picked The Culture Code as one of their favorite books, and they share why you should read it.

What is this book about?

THE NEW YORK TIMES BESTSELLER

'A marvel of insight and practicality' Charles Duhigg, author of The Power of Habit
____________________________

How do you build and sustain a great team?

The Culture Code reveals the secrets of some of the best teams in the world - from Pixar to Google to US Navy SEALs - explaining the three skills such groups have mastered in order to generate trust and a willingness to collaborate. Combining cutting-edge science, on-the-ground insight and practical ideas for action, it offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.…


Book cover of The Advantage: Why Organizational Health Trumps Everything Else In Business

Brad Federman Why did I love this book?

You probably know Lencioni from his book The 5 Dysfunctions of a Team.  

This book is a bit different because it is not a parable. He lays out his premise using 4 Disciplines and 6 Questions. He makes an incredible argument that organizational health is the competitive advantage.

The opening to his book starts with, "The single greatest advantage any company can achieve is organizational health. Yet it is ignored by most leaders even though it is simple, free, and available to everyone who wants it."

By Patrick M. Lencioni,

Why should I read it?

3 authors picked The Advantage as one of their favorite books, and they share why you should read it.

What is this book about?

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put,…


Book cover of Remote Not Distant: Design a Company Culture That Will Help You Thrive in a Hybrid Workplace

Brad Federman Why did I love this book?

The world changed the moment we were hit with a global pandemic. Most books are out-of-date and irrelevant. Not this one.

This book is all about culture in a post-pandemic world. He built this book from extensive interviews and research. I know too many companies that are struggling with culture and remote workforces.  This book is timely, relevant, and sorely needed.  

By Gustavo Razzetti,

Why should I read it?

1 author picked Remote Not Distant as one of their favorite books, and they share why you should read it.

What is this book about?

Rethink everything you know about office culture, hybrid work, and remote teams.

"If you want to thrive in a post-pandemic world, read this book!" --Dr. Tasha Eurich, New York Times Bestselling Author of Insight

"The future of work isn't fixed; it's waiting to be built. Remote, Not Distant offers a tactical blueprint to building a better future for all." --Darren Murph, Head of Remote, GitLab

"Gustavo Razzetti captures the return to the office/remote debate so well and enables us to understand how we can utilize the benefits of remote working without compromising on having a great company culture. A great…


Book cover of The Insider's Guide to Culture Change: Creating a Workplace That Delivers, Grows, and Adapts

Brad Federman Why did I love this book?

If you are linear and like steps and processes this book is for you. 

You will most likely make notes and underline a great number of things in this book. This is a practical book that masterfully outlines the “how to.” The author writes it in a way that it feels like they are your coach.

One of the best books written on this topic!

By Siobhan McHale,

Why should I read it?

1 author picked The Insider's Guide to Culture Change as one of their favorite books, and they share why you should read it.

What is this book about?

Culture transformation expert Siobhan McHale defines culture simply: "It's how things work around here." The secret to the success or failure of any business boils down to its culture.

From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider's Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.

Many leaders and managers struggle to get a handle on exactly what culture is and how pervasive its impact is throughout an organization. Some…


Explore my book 😀

Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less

By Brad Federman,

Book cover of Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less

What is my book about?

Cultivating Culture by Brad Federman dives into what makes workplace culture tick. The book doesn’t just talk about culture as some abstract ideal; it breaks it down into real, actionable activities that any manager can use to build a place where people actually want to work. The book emphasizes that culture isn’t a one-and-done setup—it’s a continuous process that requires effort, interaction, and, surprisingly, even play.

In a straightforward, down-to-earth style, Cultivating Culture delivers 101 short culture workouts or huddles. It is ipractical not preachy, making the book an enjoyable guide for anyone invested in building a resilient, people-centered workplace. It is a book to use not read!

Book cover of Leaders Eat Last: Why Some Teams Pull Together and Others Don't
Book cover of The Culture Code: The Secrets of Highly Successful Groups
Book cover of The Advantage: Why Organizational Health Trumps Everything Else In Business

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