Why am I passionate about this?

I am a writer, teacher, and partner at IDEO, the global design and innovation firm. Before IDEO, I spent more than a decade teaching university undergrads and MBAs to create better choices, in their work and their lives. Now, I work with business leaders to help them do the same thing, at the intersection of design and strategy. I believe that one key to getting to those better choices is the ability to understand, reflect on and, yes, even improve our own way of thinking and engaging with the world. The books on this list have shifted my own understanding of the world and how I think. I hope they inspire and challenge you as well. 


I wrote

Book cover of Creating Great Choices: A Leader's Guide to Integrative Thinking

What is my book about?

When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those…

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The books I picked & why

Book cover of Mindset: The New Psychology of Success

Jennifer Riel Why did I love this book?

Mindset goes deep on a particular, but vital, aspect of success – the idea of growth mindset. Put simply: People with a fixed mindset—those who believe that abilities are fixed—are far less likely to flourish than those with a growth mindset—those who believe that abilities can be developed through hard work. Based on her long career as a researcher and educator, Dweck clearly explains what a growth mindset is, why it matters and how we can cultivate our own. It’s a helpful guide for anyone who wants to shift how they think about their capabilities and intelligence, but most especially for anyone who is a parent. Dweck’s lessons on how we unintentionally instill unproductive, fixed mindsets in children are unforgettable, in a good way. Plus, how many books combine business, education, and Michael Jordan?

By Carol S. Dweck,

Why should I read it?

16 authors picked Mindset as one of their favorite books, and they share why you should read it.

What is this book about?

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement.

“Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes

“It’s not always the people who start out the smartest who end up the smartest.”

After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this…


Book cover of Thinking, Fast and Slow

Jennifer Riel Why did I love this book?

Kahneman won the Nobel in Economics for his work helping to create the field of behavioural economics – working at the intersection of economics and social psychology to explain how and why real people actually behave in the world, focusing on the systematic thinking biases that lead us to make the suboptimal choices we do. In Thinking Fast and Slow, Kahneman captures a lifetime of work in a fun, fast, and understandable primer that uses stories and illustrations to help readers reflect on how we think (and why). It’s a long one, but provides the best foundation for understanding cognitive biases and why they matter so much. 

By Daniel Kahneman,

Why should I read it?

45 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Creative Confidence: Unleashing the Creative Potential Within Us All

Jennifer Riel Why did I love this book?

Every human is creative. Most of us just have the impulse to create driven out of us… usually in middle school! In Creative Confidence, IDEO founder David Kelley and his brother, author, and IDEO partner Tom Kelley explain how we can all reignite that spark, and build not just the confidence but skills to be creative in our life and work. Honestly, I would listen to anything David Kelley wants to tell me – especially about the worlds of innovation and problem-solving. He's one of the great designers of his generation, and helped build not just IDEO (the great innovation firm, where I happen to work) but also the Stanford d.school, which has helped unleash the power of design thinking into the world at large.

By Tom Kelley, David Kelley,

Why should I read it?

2 authors picked Creative Confidence as one of their favorite books, and they share why you should read it.

What is this book about?

A powerful and inspiring book from the founders of IDEO, the award-winning design firm, on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the 'creative types'. But two of the foremost experts in innovation, design and creativity on the planet show us that each and every one of us is creative.

In an entertaining and inspiring narrative that draws on countless stories from their work at IDEO, and with many of the world's top companies and design firms, David and Tom Kelley…


Book cover of Playing to Win: How Strategy Really Works

Jennifer Riel Why did I love this book?

My own early experiences with strategy were pretty uninspiring – slow, incremental, and almost entirely analytical. But the framework that Roger and AG lay out in Playing to Win changed it all for me. It’s practical. It’s understandable. And it is aimed at not just understanding the world as it is, but at imaging a world that might be different… and forging a real strategy to bring that new world to life. The book is based on the approach to strategy Roger honed in his career as a management disclosure and that AG practiced as CEO at Procter & Gamble. Full disclosure, I helped them as they were writing the book – and honestly think it is the best book on strategy of the past 30 years.

By A.G. Lafley, Roger L. Martin,

Why should I read it?

3 authors picked Playing to Win as one of their favorite books, and they share why you should read it.

What is this book about?

Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership…


Book cover of Difficult Conversations: How to Discuss What Matters Most

Jennifer Riel Why did I love this book?

For most of my life, I avoided conflict. I was a classic people pleaser. But this book, and the work by academic Chris Argyris that helped inspire it, quite literally changed my life. The book offers practical ways to engage in productive disagreement, to have tough conversations with a better hope of a good outcome. It’s a short and easy read, with lots of very practical tools for navigating the conversations you may be dreading.

By Douglas Stone, Bruce Patton, Sheila Heen

Why should I read it?

7 authors picked Difficult Conversations as one of their favorite books, and they share why you should read it.

What is this book about?

The 10th-anniversary edition of the New York Times business bestseller-now updated with "Answers to Ten Questions People Ask"

We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success. you'll learn how to:

· Decipher the underlying structure of every difficult conversation 
· Start a conversation without defensiveness 
· Listen for the meaning of what is not said 
·…


Explore my book 😀

Book cover of Creating Great Choices: A Leader's Guide to Integrative Thinking

What is my book about?

When it comes to our hardest choices, it can seem as though making trade-offs is inevitable. But what about those crucial times when accepting the obvious trade-off just isn't good enough? What do we do when the choices in front of us don't get us what we need? In those cases, rather than choosing the least worst option, we can use the models in front of us to create a new and superior answer. This is integrative thinking.

Creating Great Choices is a field guide to integrative thinking. The book includes fresh stories of successful integrative thinkers that will demystify the process of creative problem solving, as well as practical tools and exercises to help readers engage with the ideas. 

Book cover of Mindset: The New Psychology of Success
Book cover of Thinking, Fast and Slow
Book cover of Creative Confidence: Unleashing the Creative Potential Within Us All

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Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

By Margot Machol Bisnow,

Book cover of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

Margot Machol Bisnow Author Of Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

New book alert!

Why am I passionate about this?

I’ve become passionate about telling parents how to raise happy, resilient, creative, confident, entrepreneurial children who are doing something that gives them joy. So many young people are unhappy; parents don’t understand how to help. They think their children should follow their path, but that no longer works for many. For the last 10 years, I’ve been speaking to parent groups; I was an Advisor to EQ Generation, an after-school program that gives children the skills to succeed; on the Advisory Board of MUSE School, preparing young people with passion-based learning; and on the Board of Spark the Journey, mentoring low-income high school students to achieve college and career success. 

Margot's book list on learn how to raise confident children

What is my book about?

This book shakes longstanding assumptions of parenting.

Through 99 stories of people who are now changing the world, it shows how to raise creative, confident, resilient children who are filled with joy and purpose. Based on interviews with top entrepreneurs and their parents, it guides you to help your children identify their passion and figure out how they can spend their professional lives doing something they love. 

Parents' well-intentioned efforts often boomerang. By ignoring their children’s skills and interests, parents can inadvertently create pressure and anxiety, thwarting their children's ability to excel and find happiness. Too often, following your heart…

Raising an Entrepreneur: How to Help Your Children Achieve Their Dreams - 99 Stories from Families Who Did

By Margot Machol Bisnow,

What is this book about?

Learn how successful entrepreneurs were raised! Could your children start a company that disrupts existing industries? Or a non-profit that helps people around the world? Or follow their passion as an artist or activist? And most important, lead a life of joy and purpose, to be happy and fulfilled? Margot Machol Bisnow, mother of two thriving entrepreneurs, reveals how to raise creative, confident, resilient, fearless kids who achieve their dreams, through 99 stories of families who did it.

Read stories from 70 families who raised true game changers. See family photos of these thriving entrepreneurs, both when they were young…


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