Why did I love this book?
Daniel Kahneman and his colleague, Amos Tversky pioneered the breakthrough research on cognitive biases affecting our judgments. Kahneman received the Noble Price in Economics for this research, though he is a psychologist. This research upended the traditional study of decision-making and explained how both laymen and experts alike make economic mistakes. I met Daniel when I organized the first conference on behavioral economics at Princeton University back in the 80s. This book is an eye-opening collection of clever experiments on decision-making biases.
I have used it to train my competitive intelligence and strategy professionals not only in recognizing their own biases but in recognizing their audience biases and using those to drive a message. Knowing thyself and knowing thy bosses (to paraphrase Sun Tzu famous saying) can help prevent surprises that bring companies down and destroy careers.
45 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…