Thinking, Fast and Slow
By Daniel Kahneman
Why this book?
Daniel Kahneman and his colleague, Amos Tversky pioneered the breakthrough research on cognitive biases affecting our judgments. Kahneman received the Noble Price in Economics for this research, though he is a psychologist. This research upended the traditional study of decision-making and explained how both laymen and experts alike make economic mistakes. I met Daniel when I organized the first conference on behavioral economics at Princeton University back in the 80s. This book is an eye-opening collection of clever experiments on decision-making biases.
I have used it to train my competitive intelligence and strategy professionals not only in recognizing their own biases but in recognizing their audience biases and using those to drive a message. Knowing thyself and knowing thy bosses (to paraphrase Sun Tzu famous saying) can help prevent surprises that bring companies down and destroy careers.
When you buy a book we may earn a small commission.