100 books like Atlas Shrugged

Based on scientific arguments, this book shows how strongly incorrect drives are stuck in our brains, causing us to think that we are making a logical decision, while this is not the case.

The best example I tell everybody: Look at your attic that you want to clean out. You empty your cupboards, and almost always, a large part goes back into the cupboard because it is a waste. But if you are offered the same stuff for free, you usually don't want it.

The message of this example: Your brain finds it difficult to get rid of something you have, and it is a non-rational reaction that occurs in our fixed brain.

Rich Dad Poor Dad is the book that changed the trajectory of my life forever.

It is a parable that explains the difference between the traditional way of thinking “Go to school, get a good job, work hard, retire” with the entrepreneur mentality, and the concepts of utilizing passive income to replace your job at an earlier age.

I love this book because it takes the normally boring subject of finance and investing and breaks it down in a fun and easy way to learn so that you will actually finish the book and have the ability to experience that light-switch moment! 

Without a doubt this is the most commonly mentioned book that I hear referenced on podcasts as “the book that started it all”.

With The 22 Immutable Laws, you will get an enhanced understanding of how business works, and what kinds of approaches are most likely to be highly successful. Just about every product or service is about branding, first and foremost, and in The 22 Immutable Laws, you will clearly see how.

While researching Annie Oakley as a character in my novel, I was amazed by what an exceptional icon she was. This non-fiction book gives sumptuous detail about a singular woman and the life she led. Oakley met Frank at a shooting competition, where she beat him by only one shot. Rather than becoming defensive, he married her and became her agent. Clearly, she didn't need his help to do what she did better than anyone else in the world, but he helped showcase her skills for adoring crowds in a rough and tumble business. My protagonist Abigail was inspired by her, and frankly so am I.

Porter’s five forces have been around a long time–and they’re an important and timeless framework for strategy.

It helps companies focus on where to improve as they look to dominate a market, understanding the ecosystem of competitive threats, entrants, and substitutes.

By understanding what contributes to your pricing power and knowing your stance in different environments, leaders will learn to discern what your pricing power is and how to build and maintain it over time.

I am an economist by training. I taught economic courses at Rutgers University for two decades but the only economic framework I consider useful for real-world managers is the classical school known as Austrian Economics, of which Murray Rothbard was one of the more eloquent and accessible voices. Mainstream economists busy themselves with complex mathematical models that are in the end utterly useless in explaining the world, or worse, are utterly wrong in predicting the consequences of policies but are provided by “court economists” to support ideologies. Murry Rothbard, in contrast, lays down the principles of economic theory that will guide your investment/competitive strategies based on the most solid and realistic economic reasoning around. The book is not easy to read, but it will change your understanding of the world. It inspired me to get a Ph.D. 

There are so many golden calves in the world of management and leadership theory, and this book knocks nine of them down politely but mercilessly.

My favorite chapter: “The Delusion of Rigorous Research,” coming from a business school professor who knows first-hand what he’s talking about. I’m encumbered by philosophical training, and in the business world, I constantly find myself asking, “Yes, but what does that word actually mean?” or “What kind of evidence could support that claim, and is that evidence you could actually collect?”

More and more content about how to succeed in business and management gets produced by humans, and increasingly by AI. In that context, I’m grateful for books like this one that focus more on “how” than on “what” to think.

When we think of scary animals we think of gnashing teeth and tearing claws, but obviously Orwell’s famous parable presents a very different kind of malevolence: that of overweaning ambition and our deep-seated instinct to control.

The pigs that present themselves as heroes and then slowly, greedily, inexorable turn into murderous dictators, forcing the other animals to do their bidding and then slaughtering them when they become too old, are of course not really pig-like at all—they are human-like, and therefore all the more terrifying. 

This is another book that stuck with me for many years. What happened if animals suddenly had increased intelligence and the power of speech? They would need to start a society from scratch. How would they accomplish this? This unique premise just fascinated me, and I think it is a very underrated classic science fiction novel.

This is one of the least-known books by science fiction writer Orson Scott Card, but it’s my favorite. In a dying future, scientists are sent back to the past to initially transcribe history and later to change it when they discover that possibility. Time travel books can either be an interesting intellectual exercise or a jumble of logical impossibilities. This is the former, but it is also a great historical description of the discovery of the New World including all of the wonders and atrocities. It confronts the disturbing roots of European and American slavery as well as the barbarism of native American cultures. It is a well-written, exciting, emotional experience full of fascinating personalities, high adventure, historical narratives, and serious questions about morality.