Why am I passionate about this?

I have for 28 years helped organizations around the world scale their business. I'm a dedicated innovator and thought leader in artificial intelligence and digital commerce. My passion for innovation thrives in exploring how AI can transform businesses and improve lives. I've authored 10 books and shared my insights as a professional speaker to educate, inspire, and motivate others. I love delving into the future of AI and innovation, which drives me to constantly learn and share knowledge. This list reflects the books that have significantly influenced my journey. My life is about pushing forward, always looking for alternatives to understand where those paths might lead us.


I wrote...

AI Your Second Brain: Evolve or Go Extinct

By Karl Lillrud,

Book cover of AI Your Second Brain: Evolve or Go Extinct

What is my book about?

This book provides actionable insights and strategies for everyone and not only leaders and entrepreneurs to harness AI's potential for…

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The books I picked & why

Book cover of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Karl Lillrud Why did I love this book?

I love this book because it ads so much valuable advice to entrepreneurship and innovation. Eric Ries introduces a methodology that emphasizes agility, customer feedback, and iterative design.

This book inspired me to embrace rapid experimentation and learning, which is crucial in the fast-paced world of AI. It taught me the value of pivoting and adapting, helping me guide businesses to success amidst uncertainty.

By Eric Ries,

Why should I read it?

8 authors picked The Lean Startup as one of their favorite books, and they share why you should read it.

What is this book about?

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

----------

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time…


Book cover of The Art of War

Karl Lillrud Why did I love this book?

This book has been a timeless source of wisdom for me. I love how Sun Tzu's insights on strategy, leadership, and adaptability transcend time and are incredibly applicable to modern business challenges.

This book has profoundly influenced how I approach competition and strategic planning in AI and technology sectors. It reminds me that understanding the landscape and being flexible is key to success.

By Sun Tzu, Skyhigh Publication (illustrator),

Why should I read it?

5 authors picked The Art of War as one of their favorite books, and they share why you should read it.

What is this book about?

Note: The chapters in the book are not in order and it is intentional.
This edition approved by the Holden-Crowther Organisation for Asian Studies.


Book cover of Life 3.0: Being Human in the Age of Artificial Intelligence

Karl Lillrud Why did I love this book?

I was captivated by this book because it offers a profound exploration of AI's future impact on humanity. Max Tegmark pushes the boundaries of how we think about consciousness, identity, and the ethical implications of AI.

I love how the book stimulates deep reflection on our role in shaping AI's development. It inspired me to consider not just the technological advancements but also the societal responsibilities we hold.

By Max Tegmark,

Why should I read it?

5 authors picked Life 3.0 as one of their favorite books, and they share why you should read it.

What is this book about?

'This is the most important conversation of our time, and Tegmark's thought-provoking book will help you join it' Stephen Hawking

THE INTERNATIONAL BESTSELLER. DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR
SELECTED AS ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2018

AI is the future - but what will that future look like? Will superhuman intelligence be our slave, or become our god?

Taking us to the heart of the latest thinking about AI, Max Tegmark, the MIT professor whose work has helped mainstream research on how to keep AI beneficial, separates myths from reality, utopias from dystopias, to…


Book cover of Thinking, Fast and Slow

Karl Lillrud Why did I love this book?

This book transformed my understanding of human cognition. I love how Daniel Kahneman delves into the dual systems that drive our thoughts—intuitive and deliberate.

This book helped me recognize cognitive biases and informed how I develop AI technologies that align with human behavior. It reinforced the importance of designing AI that complements our natural thinking patterns.

By Daniel Kahneman,

Why should I read it?

46 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Book cover of Sapiens: A Brief History of Humankind

Karl Lillrud Why did I love this book?

Yuval Noah Harari connects the dots between our past and the future, providing insights into how we've shaped and been shaped by innovation.

This book inspired me to think about the broader implications of AI and technology on our species. It fuels my passion for leveraging innovation to make a positive impact on society.

By Yuval Noah Harari,

Why should I read it?

25 authors picked Sapiens as one of their favorite books, and they share why you should read it.

What is this book about?

100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…


Explore my book 😀

AI Your Second Brain: Evolve or Go Extinct

By Karl Lillrud,

Book cover of AI Your Second Brain: Evolve or Go Extinct

What is my book about?

This book provides actionable insights and strategies for everyone and not only leaders and entrepreneurs to harness AI's potential for sustainable growth and innovation and how you can use these tools to be more efficient in your every day life.

It's a guide to understanding how AI can be a strategic partner in driving success and staying ahead in a rapidly evolving digital world.

Book cover of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Book cover of The Art of War
Book cover of Life 3.0: Being Human in the Age of Artificial Intelligence

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No Average Day: The 24 Hours of October 24, 1944

By Rona Simmons,

Book cover of No Average Day: The 24 Hours of October 24, 1944

Rona Simmons Author Of No Average Day: The 24 Hours of October 24, 1944

New book alert!

Why am I passionate about this?

I come by my interest in history and the years before, during, and after the Second World War honestly. For one thing, both my father and my father-in-law served as pilots in the war, my father a P-38 pilot in North Africa and my father-in-law a B-17 bomber pilot in England. Their histories connect me with a period I think we can still almost reach with our fingertips and one that has had a momentous impact on our lives today. I have taken that interest and passion to discover and write true life stories of the war—focusing on the untold and unheard stories often of the “Average Joe.”

Rona's book list on World War II featuring the average Joe

What is my book about?

October 24, 1944, is not a day of national remembrance. Yet, more Americans serving in World War II perished on that day than on any other single day of the war.

The narrative of No Average Day proceeds hour by hour and incident by incident while focusing its attention on ordinary individuals—clerks, radio operators, cooks, sailors, machinist mates, riflemen, and pilots and their air crews. All were men who chose to serve their country and soon found themselves in a terrifying and otherworldly place.

No Average Day reveals the vastness of the war as it reaches past the beaches in…

No Average Day: The 24 Hours of October 24, 1944

By Rona Simmons,

What is this book about?

October 24, 1944, is not a day of national remembrance. Yet, more Americans serving in World War II perished on that day than on December 7, 1941, when the Japanese attacked Pearl Harbor, or on June 6, 1944, when the Allies stormed the beaches of Normandy, or on any other single day of the war. In its telling of the events of October 24, No Average Day proceeds hour by hour and incident by incident. The book begins with Army Private First-Class Paul Miller's pre-dawn demise in the Sendai #6B Japanese prisoner of war camp. It concludes with the death…


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