Obvious Adams

Obvious Adams is a gem of a “book.” It is 58 pages long, and was originally published as a short story in the Saturday Evening Post magazine in 1916. Adams becomes an advertising superstar because he does one hard thing: he thinks. By thinking, he discovers obvious solutions to knotty problems. Did you ever here someone say, “I wish I thought of that?” The answer is simple: you didn’t study, analyze, think, hard enough. When my mother read my first book, “How to Become CEO,” she said, “Jeffrey, much of this is obvious.” “Correct Mom, but nobody does it.”