Here are 100 books that Captivology fans have personally recommended if you like
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For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.
Often called the “Father of Advertising,” David Ogilvy pulls back the curtain on his career and the advertising industry in the mid to late 1900s.
Strategic and creative approaches to marketing that he and his colleagues took decades ago are still timely, relevant, and applicable in today’s social and digital media world.
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized…
I'm a writer and consultant on marketing and creating online courses. I’m obsessed with “cracking the marketing code.” Ever since I saw firsthand what a huge impact even small marketing changes could have on a business's success I’ve been determined to figure out what the really big impact but low workload changes are. I’ve written about some of them in my book Email Persuasion and I share others in my blogs and videos.
Duct Tape Marketing is probably the best “if you could only have one book” guide to marketing for small businesses. Written by a guy who’s been “in the trenches” working with small businesses on their marketing for over two decades, it’s practical and actionable and keeps you firmly focused on what’s really important to succeed, not on “flavor of the month” tactics.
It’s a great book for non-marketing people. And it very much focuses on setting up systems and processes so we get consistent results from our marketing. In other words, the boring stuff we tend to avoid but that actually makes the most difference!
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.
Taking a strategic, systemic approach to marketing rather than being constantly won over to…
I am a writer, teacher, and partner at IDEO, the global design and innovation firm. Before IDEO, I spent more than a decade teaching university undergrads and MBAs to create better choices, in their work and their lives. Now, I work with business leaders to help them do the same thing, at the intersection of design and strategy. I believe that one key to getting to those better choices is the ability to understand, reflect on and, yes, even improve our own way of thinking and engaging with the world. The books on this list have shifted my own understanding of the world and how I think. I hope they inspire and challenge you as well.
My own early experiences with strategy were pretty uninspiring – slow, incremental, and almost entirely analytical. But the framework that Roger and AG lay out in Playing to Win changed it all for me. It’s practical. It’s understandable. And it is aimed at not just understanding the world as it is, but at imaging a world that might be different… and forging a real strategy to bring that new world to life. The book is based on the approach to strategy Roger honed in his career as a management disclosure and that AG practiced as CEO at Procter & Gamble. Full disclosure, I helped them as they were writing the book – and honestly think it is the best book on strategy of the past 30 years.
Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership…
I'm a writer and consultant on marketing and creating online courses. I’m obsessed with “cracking the marketing code.” Ever since I saw firsthand what a huge impact even small marketing changes could have on a business's success I’ve been determined to figure out what the really big impact but low workload changes are. I’ve written about some of them in my book Email Persuasion and I share others in my blogs and videos.
David Ogilvy said, “Drayton Bird knows more about direct marketing than anyone in the world,” and you can see why he said it in this book.
At some point in your marketing you need to get your potential customers to become paying customers. To actually part with their hard-earned cash. This book is a masterclass on how to do that in print – either on your website or in letters, adverts, brochures, or flyers. Bird’s writing has that amazing quality of charm, of being able to get you to buy without feeling you’ve been sold to. The book shows you how to get something similar yourself and is chock full of examples to learn from.
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
I hold the registered trademark as "The Work-Life Balance Expert®," and work with organizations that seek to enhance their productivity by improving the effectiveness of their people. I've spoken to Fortune 50 companies such as IBM, Cardinal Health Group, Lockheed, American Express, the IRS, Wells Fargo, and Westinghouse. My books have been published in 19 languages and have been featured in 68 of the top 75 American newspapers, as well asTime Magazine and the Wall Street Journal. At heart, I'm a simpler living advocate. I believe in giving back to his community and am an active volunteer for Art Space in downtown Raleigh, and the North Carolina Museum of Art.
To me, this book is a classic, and isolating 'attention' as the real currency of business and individuals is pure genius. The author observes that attention actually has many of the same attributes as money. People who don’t have it want it. People who have it, often want it even more. You can trade attention, and you can purchase it.
I like the way the author explains how we covet our time and resources in relation to attention: people work to preserve and extend what they already have, and so caller ID and email-filtering software are popular because they screen out whatever might divert one's attention."
The authors note that similar to airplane seats and fresh food, attention is a perishable commodity. They cite Herbert Simon, a Nobel Prize-winning economist, who proclaimed that, "What information consumes is rather obvious; it consumes the attention of recipients. Hence, a wealth of information…
This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both internally and out in the marketplace - they'll fall hopelessly behind in our information-flooded world. It is based on an exclusive global research study, with examples from a range of companies. It provides a revolutionary four-part model for managing attention in all areas of business. It presents a multidisciplinary approach…
I have always been fascinated by human behaviour since going to a school where we were told there was a right and a wrong way to do everything. That never felt right to me – human beings are much bigger than that! I studied Counselling and Therapy at Norwich City College in the 1990s and later specific courses on Transactional Analysis. Many years on, I am still learning…
Another classic from the Positive Psychology stable. "Flow" is that feeling of deep involvement in a task, especially one where our creativity and skill are challenged.
More generally, it is about clearing the mind of clutter and appreciating the moment. Another book I dip back into regularly.
“Csikszentmihalyi arrives at an insight that many of us can intuitively grasp, despite our insistent (and culturally supported) denial of this truth. That is, it is not what happens to us that determines our happiness, but the manner in which we make sense of that reality. . . . The manner in which Csikszentmihalyi integrates research on consciousness, personal psychology and spirituality is illuminating.” —Los Angeles Times Book Review
The bestselling classic that holds the key to unlocking meaning, creativity, peak performance, and true happiness.
Legendary psychologist Mihaly Csikszentmihalyi's famous investigations of "optimal experience" have revealed that what makes an…
I grew up with digital technologies. It was the 1990s. Things could only get better. Or so we were told… I went to study computer science at Cambridge in the 2000s. Switched subjects a few times, and ended up with a degree in the history and philosophy of science. By the time I graduated, life had changed. The world economy was on the brink of collapse, China was on its way to becoming a superpower, and right-wing nationalism was on the rise. That experience absolutely shaped me as a historian and writer. The world of science and technology suddenly seemed a lot more politically fraught.
This is a rare book. It is written by a philosopher. It can be read in an afternoon. And it will change your life. Forget your next self-help book. Read this instead. In Stand Out of Our Light, James Williams gives a straightforward (but extremely satisfying) account of the digital ‘attention economy’ and what is wrong with it. Williams used to work for Google, before he realised that things weren’t quite right. After all, the world built by big technology companies isn’t the one many of us would choose.
Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this 'attention economy', we need to recognise the fundamental impacts of our new information environment on our lives in order to take back control. Drawing on insights ranging from Diogenes to contemporary tech leaders, Williams's thoughtful and impassioned analysis is…
I’ve always been obsessed with efficiency. Before becoming an entrepreneur, I spent eight years working on Wall Street as a high-frequency trader where I traded billions of dollars in stocks at microsecond speeds. That job showed me the true value of efficiency, which I embraced with my own company, Leverage—an operational efficiency consulting firm that has helped thousands of organizations improve the way they work. My book, Come Up for Airis the culmination of everything I’ve learned and the books in this list have played a huge part in my business education along the way. I’m also a columnist for inc.com and guest lecturer at Columbia University.
I highly recommend Nir Eyal's Indistractableto anyone struggling to maintain focus at work or in their personal lives.
This book explores the challenges of living in an always-connected world and the importance of setting boundaries and creating a system for managing distractions.
Eyal's approach to mastering internal triggers and external distractions has helped me be more productive and separate work from my personal life.
'A must-read' Mark Manson
We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.
Why does it feel like we're distracting our lives away?
In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.
'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind
'A guide to staying focused in…
“Things which matter most must never be at the mercy of things which matter least.” - Goethe. As Singletasking notes, we’ve become relentlessly disrespectful of the people and experiences right in front of us. Reversing this is a mission of mine. Nothing seems more important than redirecting our lifelong attention to what matters most. As an international author and speaker about both Singletasking and personality styles, I’m convinced paying attention to and honoring each other is the key to a meaningful life and deep relationships.
The subtitle of Focusis The Hidden Driver of Excellence, yet this driver is arguably hidden no more upon the book’s release. As a journalist, psychologist, and top-notch researcher, Goleman is uniquely qualified to delve into the ‘science of attention.’ Plus, he has accumulated plenty of street cred from the various iterations of hisEmotional Intelligencecanon.
Goleman compares attention to a muscle; requiring regular use to build it up. I couldn’t agree more. This premise is supported by myriad examples, accompanied by useful techniques for application in all aspects of life.
For more than two decades, psychologist and journalist Daniel Goleman has been scouting the leading edge of the human sciences for what's new, surprising, and important. In Focus, he delves into the science of attention in all its varieties, presenting a long overdue discussion of this little-noticed and under-rated mental asset that matters enormously for how we navigate life.
Goleman boils down attention research into a three parts: inner, other, and outer focus. Goleman shows why high-achievers need all three kinds of focus, as demonstrated by rich case studies from fields as diverse as competitive sports, education, the arts, and…
As someone who has felt the consequences of spending too much time online on distractions, I am compelled to share how much better life can be when we are conscious of the time we spend online. In my early twenties, I experienced digital addiction. I managed to turn things around by cultivating discipline and finding purpose in life. In the process, I developed a deep interest in neuroscience and psychology. My book explains how you can take conscious control of your life in a practical way based on my experience backed up by research.
It brilliantly weaves together the author's experience with protecting his attention and research about the topic. He covers how our phones have lulled us into thinking about what to do online, such as taking selfies and posting on Instagram, rather than going out there in the world.
The book enlightens the reader about the damaging effects multitasking and interruptions have on our lives. Although this is not a self-help book, the personal experiences Hari shares are very helpful in managing your attention.
THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER
A SPECTATOR AND FINANCIAL TIMES BEST BOOK OF 2022
'If you read just one book about how the modern world is driving us crazy, read this one' TELEGRAPH
'This book is exactly what the world needs right now' OPRAH WINFREY
'A beautifully researched and argued exploration of the breakdown of humankind's ability to pay attention' STEPHEN FRY
'A really important book . . . Everyone should read it' PHILIPPA PERRY
Why have we lost our ability to focus? What are the causes? And, most importantly, how do we get it back?
For…
