The Attention Economy
Book description
This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention - both…
Why read it?
1 author picked The Attention Economy as one of their favorite books. Why do they recommend it?
To me, this book is a classic, and isolating 'attention' as the real currency of business and individuals is pure genius. The author observes that attention actually has many of the same attributes as money. People who don’t have it want it. People who have it, often want it even more. You can trade attention, and you can purchase it.
I like the way the author explains how we covet our time and resources in relation to attention: people work to preserve and extend what they already have, and so caller ID and email-filtering software are popular because they screen…
From Jeff's list on to help you have more breathing space.
Want books like The Attention Economy?
Our community of 11,000+ authors has personally recommended 20 books like The Attention Economy.
Browse books like The Attention Economy
