Here are 100 books that Petty fans have personally recommended if you like
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For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.
Matthew McConaughey, the globally recognized actor shares his life story and provides many valuable lessons learned along the way that all of us can apply to our own lives.
Most inspiring for today’s Gen Z students and those who may be stuck in their careers is his storytelling about his pursuit of acting and his failures and successes that empowered him to consistently innovate and transform.
From the Academy Award (R)-winning actor, an unconventional memoir filled with raucous stories, outlaw wisdom, and lessons learned the hard way about living with greater satisfaction.
I've been in this life for fifty years, been trying to work out its riddle for forty-two, and been keeping diaries of clues to that riddle for the last thirty-five. Notes about successes and failures, joys and sorrows, things that made me marvel, and things that made me laugh out loud. How to be fair. How to have less stress. How to have fun. How to hurt people less. How to get hurt less.…
For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.
Often called the “Father of Advertising,” David Ogilvy pulls back the curtain on his career and the advertising industry in the mid to late 1900s.
Strategic and creative approaches to marketing that he and his colleagues took decades ago are still timely, relevant, and applicable in today’s social and digital media world.
A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." —David Ogilvy
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized…
For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.
I knew Stan before he was an author and one of the world’s leading experts on helping organizations worldwide increase customer loyalty, improve employee retention and generate positive word-of-mouth.
Stan is one of the most creative marketers I know, and one of the most engaging keynote speakers. His series of goldfish books are insightful and inspiring whether and employer or brand marketer.
Gray Goldfish is very relevant today as companies big and small are attempting to understand and lead an unprecedented multigenerational workplace.
How do you successfully lead the five generations in today’s workforce?
You need the tools to navigate. Filled with over 100 case studies and the Generational Matrix, Gray Goldfish provides the definitive map for leaders to follow as they recruit, train, manage, and inspire across the generations.
We believe the recipe for successfully leading across these five generations is not a one-size-fits-all solution. We believe the recipe comes from understanding nuances and being able to treat each team member as an individual. This involves going beyond the “Golden Rule” and treating others how you would like to be treated. Gray…
For more than 30 years I have been immersed in creative public relations and marketing from campaign development and activation to effectively engaging the primary consumer audiences. Me and my teams developed campaigns around such major sports and entertainment properties as the Olympic Games, Super Bowl, and The Rolling Stones. No matter your industry, inspiration for creativity, transformation, and innovation can come from many sources including the compelling storytelling featured in the books that I recommend.
As the marketing landscape is more cluttered than ever and brand marketers are consistently transforming and innovating their marketing to reposition their brand and effectively engage their target consumers, Rachel Lawes immerses us in the powerful influence of visual images in branding, advertising, and marketing.
She highlights how visual imagery is interpreted differently by different genders, cultures, races, and other factors and shares case studies that will inspire future campaign ideation and activation.
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics…
I’m an Australian author, staring down the barrel of middle age. I’ve been writing about music for the past 30 years. I’ve written 25 books; my subjects have included Keith Urban, the Bee Gees, Angus and Malcolm Young, Daniel Johns of Silverchair, among others. During my career, I’ve also had interesting encounters with such legends as Aretha Franklin, Patti Smith, Bob Dylan and Helen Reddy. I live (currently in lockdown, yet again) with my very tolerant wife, my two children, and a house full of animals. (Real animals, that is, not the kids.)
It’s a real insider’s view of what it took to make turn such artists as Bob Dylan, Neil Young, and Bruce Springsteen into money-spinning superstars. Interestingly, some of the back-room kingmakers — Albert Grossman, David Geffen, and the rest of them — prove to be just as interesting and complicated as the music makers they represented.
In 1964, on the brink of the British Invasion, the music business in America shunned rock and roll. There was no rock press, no such thing as artist management -- literally no rock-and-roll business. Today the industry will gross over $20 billion. How did this change happen?
From the moment Pete Seeger tried to cut the power at the 1965 Newport Folk Festival debut of Bob Dylan's electric band, rock's cultural influence and business potential have been grasped by a rare assortment of ambitious and farsighted musicians and businessmen. Jon Landau took calls from legendary producer Jerry Wexler in his…
Is there any better foreplay than great wordplay? Not in my book! After years of studying the romcom repartee gospel according to Nora Ephron and Nancy Meyers, I know this much is true: what’s said on the lips is first sparked in the hips! As a rom-com writer recently crowned “the Queen of Banter” by a reader (blush), I bow to the greats who taught me that witty banter is a symptom of unrealized or unsatisfied attraction. And as a lover of skillfully-written sparring, I squirm with delight whenever a sly remark, slick comeback, or sexy euphemism makes potential paramours pop. Want to enchant her? Use banter!
Rock star romances have been my jam since back when my teen bedroom walls were filled with Tiger Beat pinups. The beautifully-orchestrated banter that keeps the beat of a rock and roll love affair fraught with hit and miss encounters helps build the tension towards a satisfying crescendo. (Full disclosure: I begged author Kelly Kay to disclose her real-life inspiration, and it was exactly who I’d pictured!) The hotel pool scene where Meg and rockstar Ian do nothing more than talk (fully clothed) lives rent free in my head as one of the steamiest scenes I’ve ever read.
★★★★★"I LOVE this book." A rockstar romance love triangle without crossover, and everyone gets a happily ever after. And it all begins with a spilled glass of wine and a broken watch.
If Meghan Hannah's not falling down, she's falling in love.
She's a mess of herself and always has been. She's an expert at putting her foot in her mouth, tripping over nothing, and being a very loyal friend but love, not so much. But she thinks she has finally got it all figured out. Until she spills her wine on the wrong Rock Star. Now Meg needs to…
Music has obsessed me since I got my first record player, around age five, and learned how to play the stack of used Beatles records that seeded my collection. I could probably pick a favorite music book from every decade of my life, and this list isn’t far off.
Lester Bangs ranks as one of the great music writers and as a high priest of gonzo, the new-journalism approach that posited the writer as the dominant character in rambling, straight-from-the-typewriter pop-cultural manifestos published in Rolling Stoneand Creem and their ilk. I think Lester rivals Hunter Thompson and Joan Didion as the most potent and enduring voice of that era. He’s one of my favorite writers. I don’t think he wrote anything but record reviews.
Until his death aged thirty-three in 1982, Lester Bangs wrote wired, rock 'n' roll pieces on Iggy Pop, The Clash, John Lennon, Kraftwerk, Lou Reed. As a rock critic, he had an eagle-eye for distinguishing the pre-packaged imitation from the real thing; written in a conversational, wisecracking, erotically charged style, his hallucinatory hagiographies and excoriating take-downs reveal an iconoclast unafraid to tell it like it is. To his journalism he brought the talent of a great a renegade Beat poet, and his essays, reviews and scattered notes convey the electric thrill of a music junky indulging the habit of a…
Peter Guralnick has been called "a national resource" by critic Nat Hentoff for work that has argued passionately and persuasively for the vitality of this country’s intertwined black and white musical traditions. His books include the prize-winning two-volume biography of Elvis Presley, Last Train to Memphis and Careless Love; Searching for Robert Johnson; Sweet Soul Music; and Dream Boogie: The Triumph of Sam Cooke. His 2015 biography, Sam Phillips: The Man Who Invented Rock ‘n’ Roll, was a finalist for the Plutarch Award for Best Biography of the Year, awarded by the Biographers International Organization. His most recent book is Looking to Get Lost: Adventures in Music and Writing.
Chuck Berry: The Autobiography is a primary clue to the Inner Chuck, if not the Facts of Chuck, an indisputable masterpiece, witty, elegant, and revealing, and (or perhaps but) ultimately elusive. Unlike so many music (and other) autobiographies, every word of this one was written by its author in a web of elegant, intricate connections that are both coded and transparent. Very much like the songs.
One of the original rock and rollers tells his own story, discussing his childhood in St. Louis, his first musical efforts and his subsequent stardom, and many of the controversial detours he has taken along the way
I’m an Australian author, staring down the barrel of middle age. I’ve been writing about music for the past 30 years. I’ve written 25 books; my subjects have included Keith Urban, the Bee Gees, Angus and Malcolm Young, Daniel Johns of Silverchair, among others. During my career, I’ve also had interesting encounters with such legends as Aretha Franklin, Patti Smith, Bob Dylan and Helen Reddy. I live (currently in lockdown, yet again) with my very tolerant wife, my two children, and a house full of animals. (Real animals, that is, not the kids.)
This was the book that inspired me to start writing. It’s a page-turning bio of the short life and very fast times of Jim Morrison from The Doors, and it made me realise you could write about music without resembling some giddy fanboy — Morrison comes off as a rock and roll poet and a drunken bozo. It rates with the best biographies I’ve read, regardless of topic or genre.
A portrait of Jim Morrison is based on seven years of research and tells the story behind his musical genius, worship of darkness, rejection of all forms of authority, and tragic death when his life spun out of control. Reissue.
Julian David Stone is an author, screenwriter, photographer, and filmmaker. He shot dozens of the 1980s greatest acts by sneaking his photography equipment into concerts such as Prince, U2, the Police, David Bowie, R.E.M., the Ramones, Elvis Costello, the Talking Heads, the Grateful Dead, Joan Jett, and many, many more. Other work include screenplays for Disney, Paramount, Sony, and MGM. He is also the writer and director of the hit cult comedy feature film, Follow the Bitch, which has played to packed houses all around the country and received numerous awards.
I found this to be one fo the best of the never-evening parade of rockstar autobiographies. Townshend is very honest about his complex personality and his shortcomings, and reading this, you can easily trace how this informed so much of The Who’s amazing music — and the stories of all the craziness of the early days of The Who are a blast, to boot.
“Raw and unsparing...as intimate and as painful as a therapy session, while chronicling the history of the band as it took shape in the Mod scene in 1960s London and became the very embodiment of adolescent rebellion and loud, anarchic rock ‘n’ roll.” — Michiko Kakutani, New York Times
One of rock music's most intelligent and literary performers, Pete Townshend—guitarist, songwriter, editor—tells his closest-held stories about the origins of the preeminent twentieth-century band The Who, his own career as an artist and performer, and his restless life in and out of the public eye in this candid autobiography, Who I…
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