Using Semiotics in Marketing
Book description
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second…
Why read it?
1 author picked Using Semiotics in Marketing as one of their favorite books. Why do they recommend it?
As the marketing landscape is more cluttered than ever and brand marketers are consistently transforming and innovating their marketing to reposition their brand and effectively engage their target consumers, Rachel Lawes immerses us in the powerful influence of visual images in branding, advertising, and marketing.
She highlights how visual imagery is interpreted differently by different genders, cultures, races, and other factors and shares case studies that will inspire future campaign ideation and activation.
From Mark's list on inspiring creativity, transformation, and innovation.
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