Using Semiotics in Marketing
Book description
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second…
Why read it?
2 authors picked Using Semiotics in Marketing as one of their favorite books. Why do they recommend it?
Signs and symbols are all around us – are you using the right ones for your brand? When you don’t spend enough time thinking about the semiotics, it can create an undercurrent that misaligns what you are saying with what people experience with your brand.
If you want to sell more easily, I highly recommend Using Semiotics in Marketing (and her other book, Using Semiotics in Retail) – this fascinating world will change your branding for the better forever!
From Melina's list on brainy branding that results in buying.
As the marketing landscape is more cluttered than ever and brand marketers are consistently transforming and innovating their marketing to reposition their brand and effectively engage their target consumers, Rachel Lawes immerses us in the powerful influence of visual images in branding, advertising, and marketing.
She highlights how visual imagery is interpreted differently by different genders, cultures, races, and other factors and shares case studies that will inspire future campaign ideation and activation.
From Mark's list on inspiring creativity, transformation, and innovation.
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