The best books about word of mouth marketing

Who am I?

Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.


I wrote...

Winfluence: Reframing Influencer Marketing to Ignite Your Brand

By Jason Falls,

Book cover of Winfluence: Reframing Influencer Marketing to Ignite Your Brand

What is my book about?

While not specifically focused on word-of-mouth marketing, Winfluence does turn the focus of influence marketing toward WOM as one of the four purposes influence serves. It argues that we must drop the “r” from influencer marketing to broaden our focus on the task at hand: influencing an audience to take action.

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The books I picked & why

Book cover of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Jason Falls Why did I love this book?

It had been a few years since a book on word of mouth marketing hit the new release shelf. Jay Baer and Daniel Lemin broke it with 2019’s Talk Triggers. This is the most current great book about word of mouth marketing and the first to really dive deep into how social media plays into good WOM. Backed by original research, Baer’s brilliance, and Lemin’s insightful analyses, you can’t put this book down not having learned something that will make you smarter.

By Jay Baer, Daniel Lemin,

Why should I read it?

1 author picked Talk Triggers as one of their favorite books, and they share why you should read it.

What is this book about?

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The…


Book cover of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

Jason Falls Why did I love this book?

It’s hard not to put Fizz on the list because there’s proof in the pudding. Ted Wright and his team at Fizz (the agency) are responsible for probably half of the top 10 gold-standard word-of-mouth case studies. Period. Almost every brand they work with winds up with an army of raving fans and a bottom line with more than a few more digits than before. If anyone can draw up a great WOM playbook, it’s Wright. So, the book has to be here.

By Ted Wright,

Why should I read it?

1 author picked Fizz as one of their favorite books, and they share why you should read it.

What is this book about?

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN

"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on…


Book cover of Brand Hijack: Marketing Without Marketing

Jason Falls Why did I love this book?

This was the book that inspired me to switch careers. Wipperfürth details the rise of brands like Doc Martens, Napster and Pabst Blue Ribbon, all of which were WOM success stories. But he did so before the practice of word-of-mouth was openly practiced and promoted by agencies and consultants around the world. Still, you can see the brilliance behind the power of turning your brand over to your customers and how engineering that can happen.

By Alex Wipperfürth,

Why should I read it?

1 author picked Brand Hijack as one of their favorite books, and they share why you should read it.

What is this book about?

A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.


Book cover of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Jason Falls Why did I love this book?

I was so inspired by the “movement” approach Brains on Fire (the agency) presented in this eponymous title, I reached out to work with them. What resulted is an incredible amount of learning beyond the book and another amazing WOM case study for them (and for a non-profit I served). If I hadn’t seen the positive results of the advice doled out in this book myself, I would describe it as the manual on how to build cults … but the good kind.

By Robbin Phillips, Greg Cordell, Geno Church , Spike Jones

Why should I read it?

1 author picked Brains on Fire as one of their favorite books, and they share why you should read it.

What is this book about?

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. *…


Book cover of The Anatomy of Buzz: How to Create Word of Mouth Marketing

Jason Falls Why did I love this book?

This might be the original word-of-mouth marketing book, appearing in 2000, long before other titles focused on the discipline. (In fact, Rosen has followed it up with The Anatomy of Buzz Revisited which came out in 2009.) Rosen, a former marketing executive, interviewed dozens of colleagues to diagnose how to get products in front of early adopters, push consumers to engage, and talk about a product and beyond. While certainly dated, it is still highly relevant and full of idea-sparking stories and examples.

By Emanuel Rosen,

Why should I read it?

1 author picked The Anatomy of Buzz as one of their favorite books, and they share why you should read it.

What is this book about?

When purchasing certain products, customers rely heavily on personal recommendations from friends and family, colleagues and peers - and sometimes even relative strangers. Yet most of today's marketing still focuses on how to use advertizing and other tools to influence each customer individually, ignoring the fact that buying these "conversation products" is a social process. The guide shows companies how to help customers influence each other through word-of-mouth, using case studies and concrete examples.


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The Squiggly Line Career: How Changing Professions Can Advance a Career in Unexpected Ways

By Angela Champ,

Book cover of The Squiggly Line Career: How Changing Professions Can Advance a Career in Unexpected Ways

Angela Champ Author Of The Squiggly Line Career: How Changing Professions Can Advance a Career in Unexpected Ways

New book alert!

Who am I?

Although I’ve worked in many professions and industries, a common theme in all my jobs is that I love helping people succeed in their careers. I’ve started or sponsored employee networks that focused on professional development, I’m a certified coach that focuses on propelling a client’s career, and I am a conference keynote speaker on the topics of careers and leadership. Everyone deserves to have a great career that makes them want to jump out of bed on Monday morning and that provides a good living and lifestyle. I love to make that happen!

Angela's book list on accelerating your career

What is my book about?

When we're children, we're asked what we want to be when we grow up. But what if there isn't just one career for us in our lifetime? What if we can have a squiggly line career that spans professions and industries?

This book will guide job seekers on the traits and tactics needed to change professions, and show hiring professionals how to find candidates with the skills to do the job!

The Squiggly Line Career: How Changing Professions Can Advance a Career in Unexpected Ways

By Angela Champ,

What is this book about?

When we are children, people ask us what we want to be when we grow up. The question elicits all sorts of dreams as a kid - "I want to be a ballerina" or "a firefighter" or "an astronaut." It becomes daunting as we grow up and start feeling pressured to make a choice that could affect the rest of our lives. What if we're not meant to follow just one path but, rather, pursue a squiggly line career that moves us across professions and industries? Filled with examples of real life squiggly line careers and interactive exercises, this book…


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