Why am I passionate about this?
Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.
Jason's book list on word of mouth marketing
Why did Jason love this book?
It had been a few years since a book on word of mouth marketing hit the new release shelf. Jay Baer and Daniel Lemin broke it with 2019’s Talk Triggers. This is the most current great book about word of mouth marketing and the first to really dive deep into how social media plays into good WOM. Backed by original research, Baer’s brilliance, and Lemin’s insightful analyses, you can’t put this book down not having learned something that will make you smarter.
1 author picked Talk Triggers as one of their favorite books, and they share why you should read it.
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.
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