100 books like The Anatomy of Buzz

By Emanuel Rosen,

Here are 100 books that The Anatomy of Buzz fans have personally recommended if you like The Anatomy of Buzz. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

Jason Falls Author Of Winfluence: Reframing Influencer Marketing to Ignite Your Brand

From my list on word of mouth marketing.

Why am I passionate about this?

Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.

Jason's book list on word of mouth marketing

Jason Falls Why did Jason love this book?

It had been a few years since a book on word of mouth marketing hit the new release shelf. Jay Baer and Daniel Lemin broke it with 2019’s Talk Triggers. This is the most current great book about word of mouth marketing and the first to really dive deep into how social media plays into good WOM. Backed by original research, Baer’s brilliance, and Lemin’s insightful analyses, you can’t put this book down not having learned something that will make you smarter.

By Jay Baer, Daniel Lemin,

Why should I read it?

1 author picked Talk Triggers as one of their favorite books, and they share why you should read it.

What is this book about?

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The…


Book cover of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth

Jason Falls Author Of Winfluence: Reframing Influencer Marketing to Ignite Your Brand

From my list on word of mouth marketing.

Why am I passionate about this?

Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.

Jason's book list on word of mouth marketing

Jason Falls Why did Jason love this book?

It’s hard not to put Fizz on the list because there’s proof in the pudding. Ted Wright and his team at Fizz (the agency) are responsible for probably half of the top 10 gold-standard word-of-mouth case studies. Period. Almost every brand they work with winds up with an army of raving fans and a bottom line with more than a few more digits than before. If anyone can draw up a great WOM playbook, it’s Wright. So, the book has to be here.

By Ted Wright,

Why should I read it?

1 author picked Fizz as one of their favorite books, and they share why you should read it.

What is this book about?

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN

"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright

It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways thatare methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on…


Book cover of Brand Hijack: Marketing Without Marketing

Jason Falls Author Of Winfluence: Reframing Influencer Marketing to Ignite Your Brand

From my list on word of mouth marketing.

Why am I passionate about this?

Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.

Jason's book list on word of mouth marketing

Jason Falls Why did Jason love this book?

This was the book that inspired me to switch careers. Wipperfürth details the rise of brands like Doc Martens, Napster and Pabst Blue Ribbon, all of which were WOM success stories. But he did so before the practice of word-of-mouth was openly practiced and promoted by agencies and consultants around the world. Still, you can see the brilliance behind the power of turning your brand over to your customers and how engineering that can happen.

By Alex Wipperfürth,

Why should I read it?

1 author picked Brand Hijack as one of their favorite books, and they share why you should read it.

What is this book about?

A guide to successful branding without typical marketing practices introduces the concept of consumer-driven, or word-of-mouth, branding, in a practical guide that addresses such challenges as media saturation, consumer evolution, and the erosion of image marketing. 50,000 first printing.


Book cover of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Jason Falls Author Of Winfluence: Reframing Influencer Marketing to Ignite Your Brand

From my list on word of mouth marketing.

Why am I passionate about this?

Jason Falls is an award-winning marketing strategist, author of three books, and host of two marketing-related podcasts. He has been listed as one of the most influential voices in the world of social media and influencer marketing.

Jason's book list on word of mouth marketing

Jason Falls Why did Jason love this book?

I was so inspired by the “movement” approach Brains on Fire (the agency) presented in this eponymous title, I reached out to work with them. What resulted is an incredible amount of learning beyond the book and another amazing WOM case study for them (and for a non-profit I served). If I hadn’t seen the positive results of the advice doled out in this book myself, I would describe it as the manual on how to build cults … but the good kind.

By Robbin Phillips, Greg Cordell, Geno Church , Spike Jones

Why should I read it?

1 author picked Brains on Fire as one of their favorite books, and they share why you should read it.

What is this book about?

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. *…


Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

Jonah Berger Author Of Contagious: Why Things Catch on

From my list on make anything catch on.

Why am I passionate about this?

Jonah Berger is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on natural language processing, change, word of mouth, influence, consumer behavior, and why things catch on. He has published over 80 articles in top‐tier academic journals, teaches one of the world’s most popular online courses, and popular outlets like The New York Times and Harvard Business Review often cover his work. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

Jonah's book list on make anything catch on

Jonah Berger Why did Jonah love this book?

Many of the books by Seth Godin are amazing, but this is a personal favorite.

Great ideas aren't just ideas; they're like viruses. They spread from person to person in powerful, unexpected ways. The book explores this idea and talks about some of the factors that lead ideas to spread and some of the consequences of their diffusion.

By Seth Godin,

Why should I read it?

2 authors picked Unleashing the Ideavirus as one of their favorite books, and they share why you should read it.

What is this book about?

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.


Book cover of PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

Scott Lorenz Author Of Book Title Generator: A Proven System in Naming Your Book

From my list on how to market and promote a book.

Why am I passionate about this?

I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern. 

Scott's book list on how to market and promote a book

Scott Lorenz Why did Scott love this book?

Sales of Rick Warren’s The Purpose Driven Life and Mel Gibson’s The Passion of the Christ were driven in part by techniques outlined in PyroMarketing by Greg Stielstra. The essence of the book is to get small groups of people to buy and read your book and tell their friends. You start this by going to the people most likely to want to read your book and expand from there.

This book covers the essential elements of how to motivate people to buy a book and start word-of-mouth marketing. I’ve listened to the audiobook several times as it's just as packed with solid information authors can use.

By Greg Stielstra,

Why should I read it?

1 author picked PyroMarketing as one of their favorite books, and they share why you should read it.

What is this book about?

The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system…


Book cover of Define "Normal"

Veronica Fuxa Author Of What Is Normal?

From my list on realistic-fiction defining normal and mental health.

Why am I passionate about this?

I’m a teacher with passion for history and writing realistic fiction. I published my two books when I was a teenager, and I currently work as a 6th-grade educator teaching writing. I love teaching and working with kids; it keeps me young. When I’m not teaching writing, I love to read realistic fiction, listen to or watch documentaries or horror podcasts, and write short stories.

Veronica's book list on realistic-fiction defining normal and mental health

Veronica Fuxa Why did Veronica love this book?

I absolutely love this book. The main characters, two teenage girls, who are total opposites, develop a friendship based on peer counseling together. They learn from each other and give each other comfort, advice, and more help on how to resolve their problems. It’s a great insight into what goes on in young adults’ lives. 

By Julie Anne Peters,

Why should I read it?

1 author picked Define "Normal" as one of their favorite books, and they share why you should read it.

What is this book about?

Overachiever Antonia is eager to participate in the new peer counselling programme at school - until she learns the person she's supposed to counsel is Jasmine Luther. Jazz is anything but Antonia's peer. She's a punk, a druggie, a gang hanger. But as their peer counselling sessions progress, Antonia and Jazz discover that they have more in common than they could ever have imagined. When Antonia's life begins to unravel, she finds Jazz may be her only aid. A poignant, darkly comic novel that challenges readers' definitions of what is 'normal'.


Book cover of Contagious: Why Things Catch on

Keith A. Quesenberry Author Of Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape

From my list on business books to master the art and science of brand storytelling.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on business books to master the art and science of brand storytelling

Keith A. Quesenberry Why did Keith love this book?

Wharton Marketing Professor Jonah Berger has spent decades researching what makes ideas spread and marketing go viral. The best idea and brand story with the right archetype won’t make a difference if it isn’t seen. With today’s fragmented media landscape, you need to know what makes something catch on and drives word-of-mouth to spread your story.

This book outlines 6 characteristics of what makes things catch on with social currency, triggers, emotion, public, practical value, and story. Understanding these factors helped improve my brand stories. Even social media advertising only buys an interruption. It doesn’t guarantee action and spread.

By Jonan Berger,

Why should I read it?

3 authors picked Contagious as one of their favorite books, and they share why you should read it.

What is this book about?

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…


Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See

Cheryl Kaye Tardif Author Of How I Made Over $42,000 in 1 Month Selling My Kindle eBooks

From my list on for authors who want to increase book sales.

Why am I passionate about this?

I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.

Cheryl's book list on for authors who want to increase book sales

Cheryl Kaye Tardif Why did Cheryl love this book?

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

By Seth Godin,

Why should I read it?

3 authors picked This Is Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…


Book cover of Published: The Proven Path From Blank Page To 10,000 Copies Sold

Cheryl Kaye Tardif Author Of How I Made Over $42,000 in 1 Month Selling My Kindle eBooks

From my list on for authors who want to increase book sales.

Why am I passionate about this?

I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.

Cheryl's book list on for authors who want to increase book sales

Cheryl Kaye Tardif Why did Cheryl love this book?

I enjoyed reading about Chandler’s experience in publishing, and I liked his approach to documenting his actual experiences/strategies and sharing them with others. I don’t just want to read that an author has earned six figures; I want to know how they did it. Chandler has built a name for himself, offering his expertise in all things book publishing and marketing.

By Chandler Bolt,

Why should I read it?

1 author picked Published as one of their favorite books, and they share why you should read it.

What is this book about?

SECOND EDITION (Released December, 2021)

Are you tired of “thinking about” writing a book, even making it a New Year’s Resolution, but never making it happen?

Maybe you’ve been sitting on a finished manuscript for years waiting to press publish? Or maybe your book launch failed and you’re wondering what went wrong?

In this conversational and action-oriented book, Chandler Bolt presents the proven path from blank page to published author and your first 10,000 copies sold.

In Published. you will learn:

The MORE Writing Method: how to write a quality book while saving 100’s of hours in the process How…


Book cover of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Book cover of Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Book cover of Brand Hijack: Marketing Without Marketing

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