The best books about popularity

I’m an Australian writer and journalist. I’ve written several humour books, as well as a history of Australia in the 1960 and 1970s called The Land Before Avocado. I also write for the Sydney Morning Herald and The Washington Post and present a radio show on ABC Radio Sydney. Of the books I’ve written, the one that’s closest to my heart is my memoir Flesh Wounds.

I was a painfully awkward teenager, two years younger than the rest of my class and a little too “extra” to fit in anywhere. I spent all of high school desperately seeking my weirdos—people who would accept me the way I was, rabid-puppy enthusiasm and all. One night I met a colorfully-dressed trio on the street who invited me to a loft party that changed my life. That night I fell in love with NYC’s underground party scene: the high-energy music, grimy locations, and most of all the people. I had found my weirdos. When the Beat Drops is my love letter to discovering your people and finding your scene. 

During my fifth year teaching 7th grade, I found myself repeating the same lessons as prior years, participating in the same club events, marching in the same parades, etc. My students would inevitably reach the end of the school year and move on, while I was forever frozen in 7th grade. Herein my fascination with time loops was born. Over a decade later, I’m now happily teaching high school English while moonlighting as a writer of stories featuring temporal anomalies and time travel. I hope to spread my wings into dystopians and fractured fairy tales in the future, but until then…I may or may not have 22 clocks in my house.

I study cultural contagion and how it influences people to help bridge the academic-practitioner gap for companies (from “blue-chip” brands to non-profits) that aim to put ideas in the world that inspire people to take action. When I’m not putting ideas in the world as the Head of Strategy at Wieden+Kennedy New York, I put people in the world as a Clinical Marketing Professor at the Ross School of Business, University of Michigan. My entire career has centered on getting people to move, and I’ve been fortunate enough to work on some of the most notable campaigns in the past years that have created both cultural and commercial impact.

I’m a kidlit author myself. I’ve written two middle-grade novels, one of which is all about having a food allergy, but my interest in food allergies is all due to my first kid. Amelia was born with multiple allergies to common ingredients like eggs and dairy. At first it was hard! Figuring out how to cook for her at home and keep her safe when she was in school or at a friend’s house felt daunting and frightening, so we turned to books for advice, recipes, and education for the entire family. Even if your reader isn’t the one with allergies, they’ve no doubt got a classmate or family member who does. 

I'm an ordinary person who was able to achieve an extraordinary life for myself. My parents, who currently do not own a home, have always struggled to make ends meet. When I left the US Army at 23 with only $3,000 in savings, I quickly spent it while trying to adjust to civilian life in a foreign country. With a limited college education, I turned to books for inspiration. These books provided me with insights into the details behind success stories and changed my mindset. I was motivated to write my own book, Know Money No Problem, to pay it forward and help others achieve their own version of success. 

Most people are surprised to hear I wasn’t a reader growing up. All the books I was assigned to read in school were too serious or sad. It wasn’t until I started reading comedy, that I really got into reading. Now, I read everything under the sun, but comedy is still what I love to write. I write the kind of books that I wish I had found as a tween. And to this day, the best compliment I receive is when a parent tells me one of my books made their kid laugh or better yet, turned their reluctant reader into a reader. As a writer, there’s no better feeling! 

My novel choices were part of the Afterschool Literacy & Building Modules for an organization called LitShop. It encourages growth in literacy, making, building, and leadership in girls ages 10-15 in St. Louis, Missouri. I’m honored to lead the writing classes. All of the LitShop books feature strong girls who believe they can make and build their way to a better world, and I aim to include similar characters in my stories. Stories can provide us with motivation, inspiration, and companionship, and all of these books have done just that… for the girls of LitShop as well as myself.

I joined the anti-bullying crusade late in life. After writing my first book, entities were contacting me and asking if I would share their anti-bullying messages on my website. I learned so much about the increasing problem of bullying and how its tentacles reach out to other social issues such as teen suicide, school shootings, and drug use. I thought that Special Ed and the Bull-ies would be my only book but decided that it was important to make it into a series. With each book I can focus on a different aspect of this growing problem and hopefully make a difference in this world.

Sled dog racing? I knew nothing about it most of my life. I became interested after writing a nonfiction book on the history of sled dog racing. So interested, I wrote a novel on it—Cookie Cutters & Sled Runners. I attended local sprint races and even traveled to Alaska to see the start of the Iditarod. I learned so much watching the mushers prepare and the excitement of the dogs. I still enjoy watching the Iditarod, the Yukon Quest, and local sprint races. I’m excited to share a list of great sled-dog books. What I like about my list is that all the books are so different! 

Both of us grew up in the suburbs, which were honestly kind of boring, especially in the summer—so early on, we turned to books and telling stories to entertain ourselves and others. Susan writes stuff that relies on imagination, fantasy, and creepy stuff—and because she’s kind of immature (what nice people call “a kid at heart”), she also writes a ton of kids’ TV. Laurence’s imagination is more about mysteries and humor—he’s written detective novels and short stories. Writing together is awesome: despite minor differences, we share anxiety, similar senses of humor, and a love of storytelling. In addition to Brain Camp, we wrote the graphic novel City of Spies, as well as the YA dystopian trilogy, Wasteland.

I was an elementary classroom teacher for more than thirty years and my favorite thing to do with my students was “read alouds,” which of course meant I got to read a lot of books. Then I read them to my kids and now my grandkids. I always wanted to read the best because time is so precious in a classroom. My daughter was born very premature and only survived thanks to God and her innate feistiness. She is an overcomer and inspires me to share similar stories. Of the books I’ve written for kids, 2 of the 3 protagonists are girls!