Based
on realistic ideas with just a touch of the zany, imaginary world kids
live in, this series is so good.
The simplistic stick figure drawings, the
goofy ideas Greg has, and the alarmingly amazing antics of his
not-featured-enough 4-year-old brother, Manny, have us giggling together
each night before bed.
My novel choices were part of the Afterschool Literacy & Building Modules for an organization called LitShop. It encourages growth in literacy, making, building, and leadership in girls ages 10-15 in St. Louis, Missouri. I’m honored to lead the writing classes. All of the LitShop books feature strong girls who believe they can make and build their way to a better world, and I aim to include similar characters in my stories. Stories can provide us with motivation, inspiration, and companionship, and all of these books have done just that… for the girls of LitShop as well as myself.
I remember struggling with body image when I was the age of these characters. (Actually, if we’re being totally honest, I still do.) The main characters in this novel, however, triumph over the physical expectations placed upon young women by finding kinship and support from one another. The characters themselves are diverse, realistic, and smart. It’s difficult not to see yourself or the young people in your life in them.
A list appears online, ranking the top fifty prettiest girls in the eighth grade.
Eve Hoffman is disgusted by the grating, anonymous text messages she's been receiving ever since she was ranked number one.
Sophie Kane is sick of the bullying she's endured after being knocked down a peg by the list.
And Nessa Flores-Brady is tired of the outside world trying to define who she is.
Reeling from the rampant sexism and objectification in their school, the three girls attempt to track down the list's creator. But are they prepared for what they might find?
I’m an Australian writer and journalist. I’ve written several humour books, as well as a history of Australia in the 1960 and 1970s called The Land Before Avocado. I also write for the Sydney Morning Herald and The Washington Post and present a radio show on ABC Radio Sydney. Of the books I’ve written, the one that’s closest to my heart is my memoir Flesh Wounds.
Rosie is one of Australia’s most compelling young writers. Her book came out at the same time as mine, so my wife read it straight after my book. Afterward, she picked up my book and said: “You really are just a middle-class whinger.” Ok, it was said with a smile, but she had a point. Rosie’s parents were so much worse than mine—jaw-droppingly awful—yet it’s brilliant how Rosie shrugs off any urge for self-pity.
Brutal, brave, hilarious - a full-frontal memoir about surviving the very worst that life can throw at you. Rosie Waterland has never been cool. Growing up in housing commission, Rosie was cursed with a near perfect, beautiful older sister who dressed like Mariah Carey on a Best & Less budget while Rosie was still struggling with various toilet mishaps. She soon realised that she was the Doug Pitt to her sister's Brad, and that cool was not going to be her currency in this life. But that was only one of the problems Rosie faced. With two addicts for parents,…
Diana Rodriguez Wallach displays a masterful grip on her third-person narrator, adeptly bouncing back and forth between the lives of her two main characters, Vera and Max, while slowly and deliciously revealing both their troubled pasts and their growing obsession with each other.
The closer they get to each other, the farther they find themselves thrust into a world from which they don’t belong, a world that is hopelessly marred by death, darkness, and the merciless clutches of evil.
This book is a headlong dive into the world of cults and the occult, armed with more terrifying twists and turns than a roller coaster ride through the actual Pet Cemetary.
The Conjuring meets The Vow! This is the terrifying story of a girl, a dark angel, and the cult hellbent on taking over her small, coastal town.
Vera Martinez wants nothing more than to escape Roaring Creek and her parents' reputation as demonologists. Not to mention she's the family outcast, lacking her parents' innate abilities, and is terrified of the occult things lurking in their basement.
Maxwell Oliver is supposed to be enjoying the summer before his senior year, spending his days thinking about parties and friends. Instead he's taking care of his little sister while his mom slowly becomes…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past but on what works now in light of the dramatic changes in the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Wharton Marketing Professor Jonah Berger has spent decades researching what makes ideas spread and marketing go viral. The best idea and brand story with the right archetype won’t make a difference if it isn’t seen. With today’s fragmented media landscape, you need to know what makes something catch on and drives word-of-mouth to spread your story.
This book outlines 6 characteristics of what makes things catch on with social currency, triggers, emotion, public, practical value, and story. Understanding these factors helped improve my brand stories. Even social media advertising only buys an interruption. It doesn’t guarantee action and spread.
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to…
Sled dog racing? I knew nothing about it most of my life. I became interested after writing a nonfiction book on the history of sled dog racing. So interested, I wrote a novel on it—Cookie Cutters & Sled Runners. I attended local sprint races and even traveled to Alaska to see the start of the Iditarod. I learned so much watching the mushers prepare and the excitement of the dogs. I still enjoy watching the Iditarod, the Yukon Quest, and local sprint races. I’m excited to share a list of great sled-dog books. What I like about my list is that all the books are so different!
This is my new favorite book. It takes place in a remote town in Alaska where residents must travel by dog sled. Each page has a poem written in a diamond shape that contains a hidden message. Not many books have such a unique format. But what really made the book exciting were the many twists and turns in the plot. (I also learned about diamond willow, but I won’t spoil it for you!)
Twelve-year-old Willow would rather blend in than stick out. But she still wants to be seen for who she is. She wants her parents to notice that she is growing up. She wants her best friend to like her better than she likes a certain boy. She wants, more than anything, to mush the dogs out to her grandparents' house, by herself, with Roxy in the lead. But sometimes when it's just you, one mistake can have frightening consequences . . . And when Willow stumbles, it takes a surprising group of…
While The Hills of Estrella Roja is my YA debut, I’ve been a big fan of YA graphic novels for years. I think YA is such fertile ground for great storytelling, because of how intense things can feel at that age, you’re on the cusp of adulthood, figuring out what type of person you are/want to be and where you fit in the world. Then throw in queerness, which adds a whole other layer to the experience. As a queer cartoonist creating work for young people (and everyone, really!) during this distressing era of book bans, creating and supporting authentic and diverse queer stories feels more important than ever.
Friendship and navigating school social hierarchy is hard enough, but throw in a secret queer relationship and a bootleg anime dvd business? Yikes!
What I love about Forest Hills Bootleg Society is how messy it is; these girls have PROBLEMS. Of course they do, they’re teens. This graphic novel is so funny and relatable at times, while at other points, it’s heartbreaking.This especially speaks to me as a former anime-teen!
Set in 2005, this gorgeously illustrated, funny, and honest graphic novel follows four teens who stumble into an illicit anime DVD-burning business that shakes up their conservative small town…and their friendship.
When Brooke, Kelly, Maggie, and Melissa buy a bootleg anime DVD at a gas station, they get much more than they bargained for with Super Love XL, a risqué move featuring—among other things—a giant mecha who shoots lasers out of her chest. The four girls are horrified (and maybe a little fascinated). It’s so unlike anything they’ve seen, would probably shock everyone else in their town, and definitely would…
I’m a kidlit author myself. I’ve written two middle-grade novels, one of which is all about having a food allergy, but my interest in food allergies is all due to my first kid. Amelia was born with multiple allergies to common ingredients like eggs and dairy. At first it was hard! Figuring out how to cook for her at home and keep her safe when she was in school or at a friend’s house felt daunting and frightening, so we turned to books for advice, recipes, and education for the entire family. Even if your reader isn’t the one with allergies, they’ve no doubt got a classmate or family member who does.
A graphic novel for teens, Peanut tells the story of a new girl in town who decides that she needs something to make her interesting to her new high school classmates. So Sadie pretends to have a peanut allergy. Sure, that might make her interesting, but when her lie starts to grow like a snowball rolling down a mountain, Sadie’s not sure how she’ll get out of this disaster of her own making.
Before you write me off as a delusional psycho, think about what it's like to be thrown into a situation where everyone knows everyone... and no one knows you. Sadie has the perfect plan to snag some friends when she transfers to Plainfield High—pretend to have a peanut allergy. But what happens when you have to hand in that student health form your unsuspecting mom was supposed to fill out? And what if your new friends want to come over and your mom serves them snacks? (Peanut butter sandwich, anyone?) And then there's the bake sale, when your teacher thinks…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?
Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.
A Book of the Year Selection for Inc. and Library Journal
"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…
I was swept into this book at the start because of the main character.
Evan Hansen is filled with anxiety and he’s quickly relatable. He’s so relatable that when he makes a terrible mistake—letting everyone believe that he really was best friends with Connor Murphy—I could understand why he did it and I could imagine doing something similar. I felt deeply for Evan and his plight to admit the truth.
*Read the book before you see the film, out September 2021!*
Dear Evan Hansen,
Today's going to be an amazing day and here's why...
When a letter that was never meant to be seen draws high school senior Evan Hansen into the Murphy family's grief over the loss of their son, he is given the chance of a lifetime: to belong.
He just has to stick to a lie he never meant to tell.
That the notoriously troubled Connor Murphy was his secret best friend.
Suddenly, Evan isn't invisible anymore. And Connor's wealthy parents have taken him in like he…
