Brains on Fire

By Robbin Phillips, Greg Cordell, Geno Church , Spike Jones

Book cover of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Book description

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on…

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Why read it?

1 author picked Brains on Fire as one of their favorite books. Why do they recommend it?

I was so inspired by the “movement” approach Brains on Fire (the agency) presented in this eponymous title, I reached out to work with them. What resulted is an incredible amount of learning beyond the book and another amazing WOM case study for them (and for a non-profit I served). If I hadn’t seen the positive results of the advice doled out in this book myself, I would describe it as the manual on how to build cults … but the good kind.

From Jason's list on word of mouth marketing.

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