Here are 100 books that PyroMarketing fans have personally recommended if you like
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I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
When I
arrange for my clients to do a radio or podcast interview, some sell books,
while others do not. Why is that?
In many cases it’s the little things said during an interview that make people
want to buy that book. That’s why Media
training is important, because what good is landing an interview if you can’t get
the listener/viewer to take action and buy the book? If you take your
interviews seriously then read this book. Besides learning tips and techniques
you’ll gain confidence which is an important element of any
interview. This book is for anyone who is planning on getting media
coverage including: Authors, C-Suite Execs, Politicians, and Sports
Figures.
The author
Jess Todtfeld worked as a national TV-News Producer at NBC, ABC and FOX News.
He coached guests on how to look and sound good for years. Now he brings that
experience to his…
Strategies for Getting the Most From TV, Print, Radio, Internet & Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
Michelle
Kulp is a real pro. She works with authors on many levels to help them write
and promote their books. She wrote 12
books in 12 consecutive months thereby creating $3,000 a month in passive
income. Not bad eh?
By
learning what not to do, authors will have greater success publishing books
and making a real living with their writing.
Not only do we suffer from writer’s block, but we also battle with intense and persistent resistance that is so powerful we will often do anything and everything… except sit down and write.
How many industries use the word “BLOCK” when talking about their trade or job title, as in Writer’s BLOCK?
Why is writing so hard? Why do 90% of people say they want to write a book, but according to statistics, only 1% do? And why are there so many broke and struggling writers that there is a special term for them – STARVING…
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
In my
years as a book marketer and book publicist I have found the real experts in this
field are other authors. These are the people whose livelihoods depend on
selling books. This is not a hobby for David Gaughran, being an author is how
he makes a living. As a result, he’s studied, analyzed, and written about what
makes a successful book and graciously shared this knowledge with fellow
authors.
The
fact that he is a bestselling author himself and has taken the time to analyze
Amazon in every way conceivable way is reason enough to buy this book. I highly
recommend Let’s Get Visible and consider it a must-read for all authors.
Take your sales to the next level! The author of the award-winning, bestselling Let's Get Digital is back with an advanced guide for more experienced self-publishers.
There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.
In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:
* Leverage Amazon's famous recommendation engine to…
Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
In Book Funnels & Amazon Ads, Alex draws
from his experience of working with hundreds of authors. He delves into Amazon
Advertising and reveals how to leverage this unique opportunity to your
advantage. Amazon ads can be very effective for authors but you need to educate
yourself before diving in. There is too much to know to just ‘wing it.’ This
book was written by a person who is first a techie guy and understands Amazon
algorithms like you and I will never comprehend.
Alex Strathdee can help. He’s built a successful Amazon Ads consulting business with over $300,000 in ad budget and this book shows you how he did it. If you need to scale your marketing, then you must learn these techniques.
Do you understand book funnels?
He will walk you through every step to build profitable book funnels. You’ll learn the importance of social proof and how to pick a winning title.
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
The YES Syndrome could have been written yesterday.
But it was first published in 1982. Proof that the basics of good selling are not new, but have been the foundation of successful, ethical selling for decades, if not longer.
Combine the timeless customer-focused sales skills that Beveridge shares with the emerging technologies of the 21st century and salespeople will not only remain relevant, but indispensable and invaluable to buyers.
'The YES Syndrome' is much more than simplistic selling techniques or more "HOW-TO." It is a unique, complete system, from the initial "customer needs analysis" through to the sophisticated 'customer focused proposal.' These systems work. They have been proven and Don Beveridge's concepts have been embraced by corporated America.
I moved into the profession of selling almost by accident. I certainly wasn’t planning on a career in sales, but after leaving university I was offered a job taking incoming calls from customers. I loved dealing with customers, and it became a natural progression to follow my passion and pursue a career as a sales professional. I have always been fascinated by psychology and am an avid reader and lover of learning, so I became a committed reader of anything related to the profession of selling. In time, I became a professional speaker, consultant, and trainer on the topic and have written several books on the subject.
This book rejected the manipulative tactics that were sadly all too common among some sales teams. It emphasizes the importance of following a considered sales process. During my sales career, I discovered that when you follow a robust sales process, your success is multiplied.
I was inspired by this book as a refreshing alternative to the traditional, somewhat combative approach that typified traditional sales training with its focus on “overcoming customer objections” and “going for the close.” Instead, it championed the idea of selling as a joint venture or partnership that you engage in with your customer.
This focus on creating a win-win outcome has helped me to develop many long-standing customer relationships–some that have lasted decades.
Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development.
Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list…
I am passionate about helping people have the kinds of opportunities they want to have in their careers. I coach, teach, speak and write on how to do exactly that. The secret – it almost always involves getting out of your comfort zone, doing something that is a bit scary to you and that shakes your confidence a bit. However, you never want to be sitting alone trying to achieve something all by yourself. It takes a village to succeed. The art comes in knowing how to ask, getting over your fear of being vulnerable, building trust, knowing how to persuade each person you need, and much more. This is my life’s work.
Everyone wants to have more influence, be more persuasive, sell their ideas better and have greater impact. Richard Shell is one of the smartest people I have ever met on how influence works. I think I know a good bit about the topic and I learn something every time I talk with him. This is my favorite among his many books on influence – there are many and you cannot go wrong with any of them.
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help…
I studied economics and environmental policy but landed in entrepreneurship. I wrote The Parallel Entrepreneur after I sold my first company and continued to work on Rbucks, my blog, after I joined the next company. Outside of work I volunteer frequently in my community. I’m an Associate Professor in the Business Department at Diablo Valley College, where I teach marketing and sit on the advisory boards for both the Business and Computer Science departments. I also lead the Diablo Valley Tech Initiative (DVTI), an economic development organization incubated at DVC. Related to DVTI, I run Lamorinda Entrepreneurs, a community group that promotes and supports local entrepreneurship. I have a Master’s in Public Policy from theHarvard Kennedy School and a MBA from the MIT Sloan School of Management.
Max is one of the thought leaders in modern sales development and acceleration. His book is full of actionable advice for the modern sales rep – and entrepreneur – to blast through the building and closing of a sales pipeline. Since entrepreneurship requires selling, I highly recommend this book.
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You'll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and…
I have never picked a peck of pickles, but I have been a crossing guard, pet-sitter, and professional gift-wrapper. I’ve worked in department stores, banks, libraries, colleges, and even a middle school cafeteria. Every job has taught me about the value of hard work, allowed me to pursue a passion, and inspired me to connect with all kinds of people. My current job - picture book author - is my favorite! I write to empower and inspire readers with new ideas and encourage them, like my characters, to succeed by maintaining a positive attitude and a growth mindset!
Birdie really wants a special soccer ball, the XR1000 Super Extreme. She starts selling dirt at 25 cents per bag, and soon has plenty of customers. While she does earn enough to buy the ball, she inadvertently creates a big problem. She has no yard left for playing soccer! What can she sell next in order to buy new soil for her lawn? This determined, creative soccer star’s story will inspire readers to persevere and amend for any oversights in their entrepreneurial ventures.
A young entrepreneur sets out to earn some money and discovers the value of a dollar (and of dirt)! Perfect for fans of Lemonade in Winter, The Most Magnificent Thing, and Rosie Revere, Engineer.
Birdie doesn't know much about money. All she knows is that she wants a new soccer ball that costs $24.95. The fastest way to that $24.95 is going into sales, but what to sell?
All her belongings? Not much of a market for those.
Birdie needs something that she has in abundance and that everyone needs. So when she sees everyone in her neighborhood working on…
The Bible is the greatest mystery novel ever written. It begins in the Old Testament with seemingly random accounts of ancient people in far away places with strange customs. There’s the prophecy of a coming Hero who will conquer the villain and restore peace to the land. The mystery reaches…
I've been selling professionally since 1973, and in the sales training and development business for more than 36 years. I founded Objective Management Group, the world’s leading provider of sales force evaluations and sales candidate assessments, and we have data on 2.2 million salespeople. OMG measures 21 Sales Core Competencies, so that’s around 250 findings on 2.2 million salespeople or close to 500 million data points! I've personally trained and coached tens of thousands of salespeople, sales managers, and sales leaders and I have published nearly 2,000 articles on my multi-award-winning blog, Understanding the Sales Force. I was installed in the Sales & Marketing Hall of Fame in 2013.
Everyone needs a handbook and New Sales. Simplified. is a good choice! I like Mike Weinberg’s book for several reasons, the first being his emphasis on Prospecting. While most sales experts have caved to the mob that runs the online marketing platforms that promised to replace salespeople, Mike flies in the face of the “prospecting is dead” crowd and shows you how to do it and how to get results. A must-have in any salesperson’s library!
No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Packed with tested strategies and anecdotes, New Sales. Simplified. offers a proven formula for prospecting, developing, and closing deals.
With refreshing honesty and some much-needed humor, sales expert Mike Weinberg examines the critical mistakes made by most salespeople and executives, then provides tips to help you achieve the opposite results.
In New Sales. Simplified., you will learn how to:
Identify a strategic list of genuine prospects
Draft a compelling, customer focused "sales story"
Perfect the proactive telephone…
