The best books to become a sales superstar

Dave Kurlan Author Of Baseline Selling: How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball
By Dave Kurlan

The Books I Picked & Why

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

By Keenan

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price

Why this book?

Gap Selling is the best book written about selling in the past ten years. Keenan comes out swinging, keeps swinging, and swings hard. He pulls no punches, hits you with the truth, and you’d better be strong enough to handle what he dishes out. Keenan’s approach is modern, consultative, and it is the right book for these challenging times.


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How I Raised Myself from Failure to Success in Selling

By Frank Bettger

How I Raised Myself from Failure to Success in Selling

Why this book?

Frank Betger was a sales guru before there were sales gurus! Most of his insights, despite being sixty years old, are still spot on and he influenced my sales consulting and writing career of thirty-five years and counting. Frank was a professional baseball player with the St. Louis Cardinals prior to becoming a sales guru and everyone will relate to his story of failure and how he made himself successful.


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Selling From The Heart: How Your Authentic Self Sells You!

By Larry Levine

Selling From The Heart: How Your Authentic Self Sells You!

Why this book?

Larry Levine has written one of the only sales books on how to be authentic when selling and his book resonates with people who don’t want to sound like a salesperson. But there is so much more to Larry’s book than permission and instructions on being true to yourself. Larry’s personal experiences are a big part of the book and you’ll want to read the stories that Larry shares because they truly resonate!


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How to Win Friends and Influence People

By Dale Carnegie

How to Win Friends and Influence People

Why this book?

Dale Carnegie’s book is an eighty-five-year-old classic and with all of the books on how to sell, this book on how to build powerful, lasting relationships should be on every salesperson’s reading list. If not for its solid and time-tested content, then just because it has somehow become an Amazon bestseller in Classic Romance Fiction, Classic Action & Adventure, and Romantic Action & Adventure. Go figure!


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New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

By Mike Weinberg

New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development

Why this book?

Everyone needs a handbook and New Sales. Simplified. is a good choice! I like Mike Weinberg’s book for several reasons, the first being his emphasis on Prospecting. While most sales experts have caved to the mob that runs the online marketing platforms that promised to replace salespeople, Mike flies in the face of the “prospecting is dead” crowd and shows you how to do it and how to get results. A must-have in any salesperson’s library!


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