The New Strategic Selling

By Robert B. Miller, Stephen E. Heiman, Tad Tuleja

Book cover of The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

Book description

Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a joint venture, introducing…

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Business

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Why read it?

1 author picked The New Strategic Selling as one of their favorite books. Why do they recommend it?

Nico D'Alessandro

Author

I have used the teachings from this book for every stage of my sales career. The way Miller-Heinman breaks down an opportunity helping to identify the strengths and the weaknesses of your position is so basic yet groundbreaking. Anyone in the technical sales world must pick up this book.

From Nico's list on sales fundamentals.