Here are 100 books that The Yes Syndrome fans have personally recommended if you like
The Yes Syndrome.
Shepherd is a community of 10,000+ authors and super readers sharing their favorite books with the world.
Shepherd is reader supported. When you buy books, we may earn an affiliate commission.
I'm a Professor of Finance who specialises in purposeful business and purposeful living. My work on the former shows how companies driven by purpose are ultimately more successful than those driven by profit alone. My interest in the latter stems partly from the former, but also from 20 years of teaching MBA students at MIT, Wharton, and London Business School. While my day job is to teach finance equations, often even more important to my students’ career success and life happiness is living with purpose. There are many self-proclaimed gurus on this topic who shoot from the hip, so I am particularly interested in books based on scientific research.
Originally published in 1937, this was the original self-improvement book. Carnegie described it as a “practical, working handbook on human relations”.
After reading it, you might think that none of his tips are earth-shatteringly surprising, but you may not have thought of them before reading the book. This is indeed the mark of a great book – something that makes lots of sense after you read it (and so you’re most likely to put it into practice) but you wouldn’t have guessed yourself; and certainly would not have framed it in as clear and convincing manner as Carnegie.
Millions of people around the world have - and continue to - improve their lives based on the teachings of Dale Carnegie. In How to Win Friends and Influence People Carnegie offers practical advice and techniques, in his exuberant and conversational style, for how to get out of a mental rut and make life more rewarding.
His advice has stood the test of time and will teach you how to: - make friends quickly and easily - increase your popularity - win people to your way of thinking - enable you to win new clients and customers - become a…
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
The internet delivers us a tsunami of information. Approximately 328.77 million terabytes of data are created each day – 60 times more than in 2010 and estimated to grow at 20% per year.
How can we make sense of this? What is valuable and what is not? What is real, what is fake?
Mardsbjerg argues that our fixation with data makes us lose touch with reality and that we need to be making sense of the world through deep, nuanced engagement with culture, language, and history.
A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017) Humans have become subservient to algorithms. Every day brings a new Moneyball fix - a maths whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of…
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
Sun Tzu’s classic text, The Art of War has been a ‘go-to’ handbook for scholars, politicians, and military leaders for centuries.
In more recent times, politicians, entrepreneurs, business leaders, and sports coaches have turned to this classic for invaluable commentary and guidance of strategy, leadership, competition, cooperation, and organisation.
Krause puts Sun Tzu’s concepts in context with the business world to save the reader having to ‘translate’ the instructions on how to wage war to how to conduct business successfully.
For years, business schools and professional consultants have turned to Sun Tzu's 2500-year-old Chinese text for its useful commentary on such topics as leadership, strategy, organization, competition and co-operation. The wisdom of Sun Tzu's "The Art of War" is now made accessible to the modern reader. Not simply a new translation, this book provides an easy-to-follow interpretation of the classic document. It reveals the brilliance of Sun Tzu, and shows how to win on the battlefield of modern business. The tone and insight of the original classic remain, whilst incorporating the ideas of contemporary business philosophers, such as Peters, Drucker…
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
The business world is obsessed with big data and artificial intelligence.
Big data is collected for analysis. Analysis through AI. It lacks to ability to capture emotion and to be successful long-term, businesses need to connect with their markets at an emotional level.
Lindstrom uses real-life case studies to show how looking at the little things; how people use items and why, and observing what others don’t see in a home, a workplace, or a community can help better deliver concepts that big data just can’t see.
The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"
'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy
'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work' Seth Godin, author of Purple Cow
Martin Lindstrom, one of Time Magazine's 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next…
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
Sales of Rick Warren’s
The Purpose Driven Life and Mel Gibson’s The Passion of the Christ were driven in part by
techniques outlined in PyroMarketing by Greg Stielstra. The essence of the
book is to get small groups of people to buy and read your book and tell their
friends. You start this by going to the people most likely to want to read your
book and expand from there.
This book covers the
essential elements of how to motivate people to buy a book and start word-of-mouth
marketing. I’ve listened to the audiobook several times as it's just as packed with
solid information authors can use.
The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system…
I am passionate about helping people have the kinds of opportunities they want to have in their careers. I coach, teach, speak and write on how to do exactly that. The secret – it almost always involves getting out of your comfort zone, doing something that is a bit scary to you and that shakes your confidence a bit. However, you never want to be sitting alone trying to achieve something all by yourself. It takes a village to succeed. The art comes in knowing how to ask, getting over your fear of being vulnerable, building trust, knowing how to persuade each person you need, and much more. This is my life’s work.
Everyone wants to have more influence, be more persuasive, sell their ideas better and have greater impact. Richard Shell is one of the smartest people I have ever met on how influence works. I think I know a good bit about the topic and I learn something every time I talk with him. This is my favorite among his many books on influence – there are many and you cannot go wrong with any of them.
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help…
After I successfully systemised myself out of my digital agency and brought in a CEO to run it, I became a systems devotee… I founded systemHUB and launched a movement called SYSTEMology to help business owners worldwide achieve freedom from daily operations and scale their business—like I did. My mission now involves supporting certified SYSTEMologists who assist business owners with SYSTEMology implementation, conducting workshops, delivering keynote addresses, hosting the Business Processes Simplified podcast, and nurturing the growing community of SYSTEMologists.
I highly recommend The Ultimate Sales Machine for business owners or entrepreneurs looking to simplify their business processes and get their sales game on point.
This book offers practical and universally applicable advice on organisational alignment, time management, and standardisation to increase efficiency and improve sales. What stuck with me was the importance of focusing on the fundamentals that drive thriving sales rather than trying to do too many things at once.
Chet Holmes' material is out-of-the-park great, offering sound and simple business advice to grow your business stronger than ever. Reading this book changed the way I approach sales and marketing, and I reckon anyone who’s keen on business greatness should give it a read.
The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material
Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.
I used to hate lifestyle businesses, looking down my nose at them, saying (as many others do!) that they weren’t realbusinesses. After a “lightbulb moment,” I now proudly describe myself as an ambitious lifestyle business owner – someone who designs their business around their lifestyle, rather than the other way around. Work to live, not live to work! As well as Big Ideas... for Small Businesses, a bestselling book about how to build a lifestyle business, I also host the Ambitious Lifestyle Business podcast, where I interview other lifestyle business owners, discovering how what an ambitious, lifestyle business looks like for them.
James Schramko feels like an Australian version of me: he's started, built and sold multiple successful businesses over a couple of decades. He's been there, done that, and sold the T-shirt – but prefers to spend his days surfing rather than working.
This book shows you how he achieves that work/life balance – by working less and making more.
Work Less, Make More is a dense delivery of solid systems and sane advice. It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack. ~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0
James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out! ~ Jonathan Mizel
In Work Less, Make More, James proves that keeping…
I’m a serial entrepreneur who’s built and sold several startups. I’ve been helping non-venture-backed startup founders since 2005 and now I run the first startup accelerator for bootstrappers, called TinySeed. I’ve invested in 57 startups, but I don’t believe the only way to start a SaaS company is to raise money. I host the most popular podcast for bootstrappers, called Startups for the Rest of Us. I also run the most well-known conference and online community for non-venture-track SaaS founders, called MicroConf.
Selling is and always has been about the personal relationship between the buyer and the seller. People buy from people they know and trust. Iannarino does a fantastic job outlining the essential behaviors (self-discipline, accountability, competitiveness, resourcefulness, storytelling, diagnosing) for effective sales and these principles will be requisite for all startup founders.
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.
Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom.
Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for…
Ed Brodow is one of the world’s leading experts on the art of negotiation and the bestselling author of eight books, including the business classic Negotiation Boot Camp. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine agreed, ranking Ed as one of the nation’s leading dealmakers. A nationally recognized television personality, Ed has appeared as a negotiation guru on ABC National News, Fox News, PBS, Inside Edition, and Fortune Business Report. For more than two decades, his acclaimed seminars have set the standard for "how to make a deal" in Corporate America. Ed is a former U.S. Marine officer, Fortune 500 sales manager, and Hollywood movie actor.
My good friend Jeffrey Gitomer is the man when it comes to sales training. His colorful book aims to demystify the basic principles of selling. The amusing cartoons and pithy advice make this fun book appealing and accessible. Gitomer is unashamedly enthusiastic about sales and sales negotiation. His prose is straightforward and realistic. The Little Red Book includes plenty of advice and practical ideas on every aspect of the sales process.
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case. Salespeople hate to read. That's why The Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for…
10,000+ authors have recommended their favorite books and what they love about them.
Browse their picks for the best books about
sales,
marketing,
and
ethics.
