I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
When I
arrange for my clients to do a radio or podcast interview, some sell books,
while others do not. Why is that?
In many cases it’s the little things said during an interview that make people
want to buy that book. That’s why Media
training is important, because what good is landing an interview if you can’t get
the listener/viewer to take action and buy the book? If you take your
interviews seriously then read this book. Besides learning tips and techniques
you’ll gain confidence which is an important element of any
interview. This book is for anyone who is planning on getting media
coverage including: Authors, C-Suite Execs, Politicians, and Sports
Figures.
The author
Jess Todtfeld worked as a national TV-News Producer at NBC, ABC and FOX News.
He coached guests on how to look and sound good for years. Now he brings that
experience to his book which is filled with solid advice.
As a book
publicist, I recommend this book and give it to my clients to read. Nothing could
be more useful.
Strategies for Getting the Most From TV, Print, Radio, Internet & Social Media Opportunities. The most up to date media training book on the market. The idea of Media is more than just TV, Print, and Radio. Media now includes social media interviews, Skype, Periscope, Facebook Live, Blog interviews. It means Leveraging Traditional and Internet Media. All are important. Includes “Media Training Quick Start” Free Audio Download “Jess Todtfeld is a media training expert.” —The Washington Post
Michelle
Kulp is a real pro. She works with authors on many levels to help them write
and promote their books. She wrote 12
books in 12 consecutive months thereby creating $3,000 a month in passive
income. Not bad eh?
By
learning what not to do, authors will have greater success publishing books
and making a real living with their writing.
Not only do we suffer from writer’s block, but we also battle with intense and persistent resistance that is so powerful we will often do anything and everything… except sit down and write.
How many industries use the word “BLOCK” when talking about their trade or job title, as in Writer’s BLOCK?
Why is writing so hard? Why do 90% of people say they want to write a book, but according to statistics, only 1% do? And why are there so many broke and struggling writers that there is a special term for them – STARVING…
Sales of Rick Warren’s
The Purpose Driven Life and Mel Gibson’s The Passion of the Christ were driven in part by
techniques outlined in PyroMarketing by Greg Stielstra. The essence of the
book is to get small groups of people to buy and read your book and tell their
friends. You start this by going to the people most likely to want to read your
book and expand from there.
This book covers the
essential elements of how to motivate people to buy a book and start word-of-mouth
marketing. I’ve listened to the audiobook several times as it's just as packed with
solid information authors can use.
The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system…
In my
years as a book marketer and book publicist I have found the real experts in this
field are other authors. These are the people whose livelihoods depend on
selling books. This is not a hobby for David Gaughran, being an author is how
he makes a living. As a result, he’s studied, analyzed, and written about what
makes a successful book and graciously shared this knowledge with fellow
authors.
The
fact that he is a bestselling author himself and has taken the time to analyze
Amazon in every way conceivable way is reason enough to buy this book. I highly
recommend Let’s Get Visible and consider it a must-read for all authors.
Take your sales to the next level! The author of the award-winning, bestselling Let's Get Digital is back with an advanced guide for more experienced self-publishers.
There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.
In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:
* Leverage Amazon's famous recommendation engine to…
In Book Funnels & Amazon Ads, Alex draws
from his experience of working with hundreds of authors. He delves into Amazon
Advertising and reveals how to leverage this unique opportunity to your
advantage. Amazon ads can be very effective for authors but you need to educate
yourself before diving in. There is too much to know to just ‘wing it.’ This
book was written by a person who is first a techie guy and understands Amazon
algorithms like you and I will never comprehend.
Alex Strathdee can help. He’s built a successful Amazon Ads consulting business with over $300,000 in ad budget and this book shows you how he did it. If you need to scale your marketing, then you must learn these techniques.
Do you understand book funnels?
He will walk you through every step to build profitable book funnels. You’ll learn the importance of social proof and how to pick a winning title.
As a Book Publicist I have helped title hundreds of books and promoted hundreds more. I am a student of book titles and share my nearly three decades of book marketing experience with authors in this book.
I ask authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.
So many books, so little time! If you're a nonfiction fan, this field guide may help you make better choices about what to read.
Just like a field guide helps you identify plants or birds, this book helps you navigate the rich world of nonfiction. You’ll uncover how your favorite authors break down complex topics, keep you hooked, and forge those deep, personal connections that make their work unforgettable.
Practice spotting techniques "in the wild" and track your responses in the Field Notes. Record your own preferences and favorites in the Field Observations. With this guide by your side, you'll…
Attention nonfiction book lovers, this guide is for you!
If your nightstand is stacked with histories or essays, how-to guides or science books, The Curious Reader’s Field Guide to Nonfiction is going to be your new favorite companion.
Just like a field guide helps you identify plants or birds, this book helps you navigate the rich world of nonfiction. You’ll uncover how your favorite authors break down complex topics, keep you hooked, and forge those deep, personal connections that make their work unforgettable.
More than just a guide—a reading companion
This isn’t just a book you flip through—it’s an interactive…
