The best books about how to market and promote a book

Scott Lorenz Author Of Book Title Generator: A Proven System in Naming Your Book
By Scott Lorenz

Who am I?

I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern. 


I wrote...

Book Title Generator: A Proven System in Naming Your Book

By Scott Lorenz,

Book cover of Book Title Generator: A Proven System in Naming Your Book

What is my book about?

As a Book Publicist I have helped title hundreds of books and promoted hundreds more. I am a student of book titles and share my nearly three decades of book marketing experience with authors in this book.

 

I ask authors to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

The books I picked & why

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Media Secrets: A Media Training Crash Course

By Jess Todtfeld,

Book cover of Media Secrets: A Media Training Crash Course

Why this book?

When I arrange for my clients to do a radio or podcast interview, some sell books, while others do not. Why is that?

In many cases it’s the little things said during an interview that make people want to buy that book. That’s why Media training is important, because what good is landing an interview if you can’t get the listener/viewer to take action and buy the book? If you take your interviews seriously then read this book. Besides learning tips and techniques you’ll gain confidence which is an important element of any interview. This book is for anyone who is planning on getting media coverage including: Authors, C-Suite Execs, Politicians, and Sports Figures. 

The author Jess Todtfeld worked as a national TV-News Producer at NBC, ABC and FOX News. He coached guests on how to look and sound good for years. Now he brings that experience to his book which is filled with solid advice.

As a book publicist, I recommend this book and give it to my clients to read. Nothing could be more useful. 


How NOT To Write A Book: 12 Things You Should Never Do If You Want to Become an Author & Make a Living With Your Writing

By Michelle Kulp,

Book cover of How NOT To Write A Book: 12 Things You Should Never Do If You Want to Become an Author & Make a Living With Your Writing

Why this book?

Michelle Kulp is a real pro. She works with authors on many levels to help them write and promote their books.  She wrote 12 books in 12 consecutive months thereby creating $3,000 a month in passive income. Not bad eh?

By learning what not to do, authors will have greater success publishing books and making a real living with their writing.


PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

By Greg Stielstra,

Book cover of PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

Why this book?

Sales of Rick Warren’s The Purpose Driven Life and Mel Gibson’s The Passion of the Christ were driven in part by techniques outlined in PyroMarketing by Greg Stielstra. The essence of the book is to get small groups of people to buy and read your book and tell their friends. You start this by going to the people most likely to want to read your book and expand from there.

This book covers the essential elements of how to motivate people to buy a book and start word-of-mouth marketing. I’ve listened to the audiobook several times as it's just as packed with solid information authors can use.


Let's Get Visible: How To Get Noticed And Sell More Books

By David Gaughran,

Book cover of Let's Get Visible: How To Get Noticed And Sell More Books

Why this book?

In my years as a book marketer and book publicist I have found the real experts in this field are other authors. These are the people whose livelihoods depend on selling books. This is not a hobby for David Gaughran, being an author is how he makes a living. As a result, he’s studied, analyzed, and written about what makes a successful book and graciously shared this knowledge with fellow authors.

The fact that he is a bestselling author himself and has taken the time to analyze Amazon in every way conceivable way is reason enough to buy this book. I highly recommend Let’s Get Visible and consider it a must-read for all authors.


Book Funnels & Amazon Ads: Use Your Book & Amazon Ads To Attract Customers and Build a 6+ Figure Business

By Alex Strathdee, Gabi Youssef, Josh Navarro

Book cover of Book Funnels & Amazon Ads: Use Your Book & Amazon Ads To Attract Customers and Build a 6+ Figure Business

Why this book?

In Book Funnels & Amazon Ads, Alex draws from his experience of working with hundreds of authors. He delves into Amazon Advertising and reveals how to leverage this unique opportunity to your advantage. Amazon ads can be very effective for authors but you need to educate yourself before diving in. There is too much to know to just ‘wing it.’ This book was written by a person who is first a techie guy and understands Amazon algorithms like you and I will never comprehend.

Follow Alex’s advice and use Amazon ads.


5 book lists we think you will like!

Interested in marketing, sales, and advertising?

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