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Let's Get Visible Paperback – May 30, 2013

by David Gaughran (Author)
4.5 4.5 out of 5 stars 566 ratings
See all formats and editions
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Take your sales to the next level! The author of the award-winning, bestselling Let's Get Digital is back with an advanced guide for more experienced self-publishers.

There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.

In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:

* Leverage Amazon's famous recommendation engine to take advantage of the various opportunities it provides for exposure
* Position your books for discoverability on other sales venues
* Minimize the time you spend promoting so you have more time to spend writing
* Promote in a cost-effective way that actually works

By using these tips, you will get your book noticed. And getting noticed is the key to growing your sales.

"Let's Get Visible is the best tool I have discovered for a writer to push sales and visibility to the next level, and an indispensable addition to the library of any indie writer. If you're an indie writer and you're not buying this book, you simply aren't playing this game to win."--Michael Wallace, USA Today & Wall Street Journal bestselling author of The Righteous.

"Gaughran distills complex subject matter and explains it in a way that anybody can easily understand, and takes the guesswork out of promotion at Amazon. He removes the mysticism and gets you as close as anyone outside of Amazon will probably be to understanding how stuff works behind the curtain."--David Wright, bestselling author of Yesterday's Gone.

"If you are a self-publisher looking to improve your ability to get eyeballs on your books, I can't recommend this title highly enough. The book contains many ideas I've used successfully and several I'm now excited to try."--Cidney Swanson, bestselling author of Saving Mars.

"Let's Get Visible offers a precise understanding of Amazon's systems and a real strategy authors can use to improve performance. An invaluable resource."--Jason Letts, bestselling author of Inevitable.

*** TABLE OF CONTENTS ***
Introduction
The Sales Cliff

PART I: AMAZON ALGORITHMS
1. Amazon Sales Rank
2. Amazon's Recommendation Engine
3. Best Seller Lists
4. Categories
5. Top Rated
6. Hot New Releases
7. Movers & Shakers
8. The Importance of Popularity
9. Search & Also Boughts
10. Battling The Sales Cliff

PART II: FREE PULSING
11. Is Free A Bad Idea?
12. Free Matching
13. KDP Select
14. Planning A Successful Free Run
15. Post-Free Tips
16. The End of Free

PART III: PRICE PULSING
17. The Benefits of Running A Sale
18. With Our Powers Combined

PART IV: ADVERTISING
19. Why Advertise At All?
20. The Major Sites
21. How to Evaluate an Advertising Opportunity
22. Evaluating Your Promo
23. Combining Promos

PART V: LAUNCH STRATEGY
24. Building A Mailing List
25. The Standard Book Launch
26. Spreading The Love
27. Going For Broke
28. Seeding With Freeloaders

PART VI: SELLING OUTSIDE OF AMAZON
29. Challenges
30. Strategies for Success
31. Amazon & Exclusivity
32. Keep Writing!

The Advanced Author Toolkit
Previous page
  1. Book 2 of 2
    Let's Get Publishing
  2. Print length
    194 pages
  3. Language
    English
  4. Publisher
    Createspace Independent Pub
  5. Publication date
    May 30, 2013
  6. Dimensions
    5 x 0.5 x 8 inches
  7. ISBN-10
    149031041X
  8. ISBN-13
    978-1490310411
  9. See all details
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The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

Review

"Let's Get Visible is the best tool I have discovered for a writer to push sales and visibility to the next level, and an indispensable addition to the library of any indie writer. If you're an indie writer and you're not buying this book, you simply aren't playing this game to win."--Michael Wallace, bestselling author of The Righteous.

"Gaughran distills complex subject matter and explains it in a way that anybody can easily understand, and takes the guesswork out of promotion at Amazon.."--David Wright, bestselling author of Yesterday's Gone.

"If you are a self-publisher looking to improve your ability to get eyeballs on your books, I can't recommend this title highly enough. The book contains many ideas I've used successfully and several I'm now excited to try."--Cidney Swanson, bestselling author of Saving Mars.
"Let's Get Visible offers a precise understanding of Amazon's systems and a real strategy authors can use to improve performance. An invaluable resource."--Jason Letts, bestselling author of Inevitable.

About the Author

David is Irish and lives in Dublin, where it rains every day and conversation is a sport. He is the author of the historical adventures Liberty Boy, Mercenary & A Storm Hits Valparaiso, and has helped thousands of authors to self-publish their work via his workshops, blog, and two popular writers' books: Let's Get Digital & Let's Get Visible. He has been featured in the Telegraph, the Irish Times, the Guardian, the Irish Examiner, the Sunday Times, Huffington Post, Business Insider, Forbes, Mashable, New York Observer, Newsweek Polska, il Giornale, The Star Malaysia, and, most pleasingly, the Journal for Maritime Research. He also likes Wings and isn't afraid to say so. Visit DavidGaughran.com to sign up to his mailing list.

Product details

  • Publisher ‏ : ‎ Createspace Independent Pub (May 30, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 194 pages
  • ISBN-10 ‏ : ‎ 149031041X
  • ISBN-13 ‏ : ‎ 978-1490310411
  • Item Weight ‏ : ‎ 8 ounces
  • Dimensions ‏ : ‎ 5 x 0.5 x 8 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 566 ratings

Customer reviews

4.5 out of 5 stars
4.5 out of 5
566 global ratings

Top reviews from the United States

Ronnizoom
5.0 out of 5 stars The definitive guide for self publishers.
Reviewed in the United States on July 12, 2013
Verified Purchase
I downloaded David Gaughran's first book 'Let's get digital' for free, it was excellent and really helpful. So I figured I at least owed it to him to at least buy a book and leave a review.
The first thing, Gaughran is a really good writer. This makes his non-fiction guides not only easy to read but also a pleasure. His sense of humour and personality shines through. I mention this because I struggle to read some non-fiction books whose information I really need but whose prose is so boring I struggle to retain anything.
Not so here.

The book lays out everything a self publisher needs to know for getting their book as, well visible as possible. He really breaks down everything you need to know about Amazon, how their algorithms work, why categories are so important and how to create a sales bump. As Gaughran is a successful self publisher himself, these are tired and tested methods. He lays out all of the different choices a self-publisher can make and the pros and cons of each.
The stuff I learnt in here is really priceless, if I hadn't of read this guide I wouldn't have really understood how giving my book away for free can really drive my book up the ratings resulting in more exposure (which is KEY) before returning to paid sales.

Gaughran covers other publishing options such as Kobo (which I knew nothing about) and Smashwords (which I knew a little) and Barnes and Noble. Frankly, from what I've now learnt about B&N I don't expect them to be around very long, they haven't innovated at all, they are just doing the same thing on line that they do in their stores, and look how that's working out. It's clear that Amazon is the dominant player, and if you leave with anything form this book it's a good working knowledge of how to get started on Amazon.

My only very, very minor quibble would be I would have liked a chapter for first time publishers with no series to promote and no experience, and maybe a paragraph or to on non-fiction.

Both this book and 'Let's get Digital' are must reads for anyone planning to self publish. Gaughran is a pioneer in the Indie Publishing field and we should all be very grateful he has done so much work on our behalf.
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David Wright
5.0 out of 5 stars In a sea of pretenders, Gaughran is a true champion for writers!
Reviewed in the United States on May 11, 2013
Verified Purchase
It seems you can't swing a bag of snake oil without hitting a book from some dubious info marketers offering you their latest "secret to Amazon riches!" or some other ethically challenged book telling you how to lie and cheat your way to "success."

THIS is not that book. And Gaughran is NOT some unknown looking to cash in on the insecurities and hopes of desperate writers.

Gaughran has spent the past couple of years championing the indie writer at his blog, sharing what he's learned (in his own experience and from those in his valuable community). He shares his successes and failures. He also routinely exposes predatory schemes by big publishers and others looking to take advantage of writers. In other words, Gaughran is a writer who tells it like it is, is unafraid of the establishment, and whom you can trust to guide you on your path.

Let's Get Visible is the book I wish I knew about a year ago. It is THAT informative and helpful.

Now, that being said, if you're brand new to writing, stop right now and go get his prior self-publishing book,  Let's Get Digital: How To Self-Publish, And Why You Should (Let's Get Publishing) , one of the best books on the basics of self-publishing you'll find.

After you've read that, and know how to put your best book out there, Let's Get Visible will help you actually sell your book in an ever-increasing competitive marketplace.

Let's Get Visible breaks down Amazon's confusing algorithms in a way that finally makes sense! If you're confused by what the various lists at Amazon means and how they impact your sales, you MUST read this book.

If you're confused on what to price your book, or wondering about the dwindling value of free promotions, then you MUST read this book.

If you want your book to actually be found in searches, or are wondering why choosing your genre correctly can make all the difference in the world in terms of sales, then you MUST read this book.

Wondering if you should still take part in KDP Select, and what it does (and doesn't do) for you? Then you MUST read this book.

Wondering how to launch your book, and why the 30 days following your book launch are so important? Then you MUST, well, you know...

Gaughran distills complex subject matter and explains it in a way that anybody can easily understand, and takes the guesswork out of promotion at Amazon. He removes the mysticism and gets you as close as anyone outside of Amazon will probably be to understanding how stuff works behind the curtain.

Gaughran also cites his influences and the writers whose experimentations have helped him gain his knowledge, and also lets you know that nothing is static in the world of Amazon. What works now, could, and most likely WILL change. However, Let's Get Visible will give you the information you need to be prepared for whatever comes next in this brave new world of indie publishing. And you can count on Gaughran, and his helpful blog, Let's Get Digitial, to be there for whatever's next.

5 Stars!
75 people found this helpful
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Top reviews from other countries

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Bengaluru Bibliophile
5.0 out of 5 stars Great compendium for Indie authors
Reviewed in India on September 1, 2017
Verified Purchase
Great compendium for Indie authors on getting their books visible. I really wish I had known about this book about 2 years before when I launched my first novel. But even for those with a couple of books out, it gives a great deal of actionable information. Only caveat might be that the book is heavily Amazon Centric and might not be very useful to those going wide. I am an Indie o=author going exclusive with Amazon and hence shall recommend this book to everyone.
One person found this helpful
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Markus Thayer
5.0 out of 5 stars Very good
Reviewed in Brazil on January 25, 2015
Verified Purchase
This book is helping me a lot. Especially the first part. To know more about the Amazon Search Engine will make the differece for me.
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Marien
5.0 out of 5 stars verdaderamente útil
Reviewed in Spain on March 31, 2015
Verified Purchase
Me ha parecido muy útil este libro porque te ayuda a entender el mundo de amazon, las diferentes listas, cómo se van formando, te da idea y estrategias para conseguir visibilidad, no sólo dentro de amazon, sino también fuera. También obtienes consejos para mejorar tu presencia en las diferentes redes sociales, en fin, un libro práctico y útil para todos los autores que buscamos mejorar nuestras ventas en este mundo de la autopublicación. Buen trabajo.
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Sam Edge
5.0 out of 5 stars Best In Class
Reviewed in Canada on September 16, 2013
Verified Purchase
I have read at least twenty books on this subject and this was one of the better ones. I wish I would have started here in fact, I kissed a lot of frogs getting to this prince of a book. It offer the best treatment of publishing that I have found and combined with his other book  Let's Get Digital: How To Self-Publish, And Why You Should (Let's Get Publishing)  they represents the best in class in the Kindle Publishing Books. The single best takeaway from this book is the inside secrets to getting the Categories right. This is information that everyone talks about but no one provided real solutions like this. I had to read this chapter 3 times to get ti right but it was worth it.

Same Edge
 Planning for Success: 7 Simple Success Principles
One person found this helpful
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MalcolmT
5.0 out of 5 stars Essential reading for authors and publishers
Reviewed in the United Kingdom on June 7, 2013
Verified Purchase
Anyone who has published an eBook will understand the problem of visibility. You are going to have hundreds of thousands of competitors, and only a handful will come to the top of buyers' searches.

My rationale for buying this was simple; it appeared on my Amazon page while I was looking for something else. The simple fact that its author was able to put it there is a testament to his skill, and I bought it without hesitation.

Amazon is famously tight lipped about the algorithms that drive sales on its website, and there are many myths about their methods. This book clearly and simply explains how Amazon works, and how they decide whose work is promoted. Using data thrown up by a dedicated group of bloggers who have patiently tested the system with their own work, David Gaughran has distilled their findings into a simple methodology.

Reading it will help you avoid the mistakes that many self-published authors (this one included) have made. Without a good grasp of eBook visibility, you are going to struggle.

This book is concise, well-written, and avoids the unnecessary repetion and hyperbole which so often spoils `how to' guides.

It's essential reading for both self-published authors, and publishers. Easily the best book of its kind that I've come across.
2 people found this helpful
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