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Book Funnels & Amazon Ads: Use Your Book & Amazon Ads To Attract Customers and Build a 6+ Figure Business Paperback – August 5, 2021

by Alex Strathdee (Author), Gabi Youssef (Author), Josh Navarro (Author)
4.6 4.6 out of 5 stars 130 ratings
See all formats and editions
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Your book was meant…

…to help build your brand.

Why can’t you find the readers?

Alex Strathdee can help. He’s built a successful Amazon Ads consulting business with over $300,000 in ad budget and this book shows you how he did it. If you need to scale your marketing, then you must learn these techniques.

Do you understand book funnels?

He will walk you through every step to build profitable book funnels. You’ll learn the importance of social proof and how to pick a winning title.

Do you know how to run AMS ads profitably?

You’ll learn the art of Amazon Ads and how to:

  • Increase clicks
  • Improve Conversion Rates
  • Optimize your Campaigns
  • Use Auto Campaigns effectively
  • And much more

When you’ve finished, you’ll be prepared to do the analysis needed to make smart business decisions.

You’ll love this Complete Marketing Strategy book, because learning from a consistent winner makes it easy.

Get it now.

Previous page
  1. Print length
    122 pages
  2. Language
    English
  3. Publication date
    August 5, 2021
  4. Dimensions
    6 x 0.28 x 9 inches
  5. ISBN-13
    979-8544337799
  6. See all details
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Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon (The Amazon Self Publisher)
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Product details

  • ASIN ‏ : ‎ B09BYFX5VM
  • Publisher ‏ : ‎ Independently published (August 5, 2021)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 122 pages
  • ISBN-13 ‏ : ‎ 979-8544337799
  • Item Weight ‏ : ‎ 6.7 ounces
  • Dimensions ‏ : ‎ 6 x 0.28 x 9 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 130 ratings

About the authors

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Previous page
  1. Gabi Youssef

    Gabi Youssef

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    Full content visible, double tap to read brief content.

    Gabi Youssef is a senior finishing her Business Information Technology degree at Virginia Tech. After working various roles at Advanced Amazon Ads, Gabi has helped numerous authors advertise and sell their books worldwide. When she's not studying or working with authors, Gabi can be found hovering over the stove to try new recipes.

    See more on the author's page
  2. Alex Strathdee

    Alex Strathdee

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Bestselling Author Turned Niche Digital Marketing Specialist

    At 21, Alex convinced 11 colleges to send his book to 40,000+ students across the US. Now, he's the founder of AdvancedAmazonAds.com (200+ books and $300,000+ in ad spend) where he helps authors get their book read. He works from various countries from around the world. A minimalist at heart - everything he owns fits into a backpack and duffel bag. When he's not working, you can find him sitting out on a surfboard, waiting for the next big wave.

    See more on the author's page
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Customer reviews

4.6 out of 5 stars
4.6 out of 5
130 global ratings
Superb Walkthrough
5 Stars
Superb Walkthrough
Alex does a fantastic job outlining the entire process of advertising books on Amazon and providing descriptions and details to back up his statements.I bought this as a way to continue learning about different types of ads. I’m not an author but I’m a marketer looking to continue my understanding of advertising on of all platforms. I’ve found this to be very informative and I learned the basics of Amazon ads. As a marketer, this is great for beginners looking to learn about Amazon Ad setup. If you’re an author looking to market, this is the perfect step by step guide and worth every dollar.He covers the following topics in detail:How to build your bookHow to monetize your book and portfolioHow to calculate your user’s valueCampaign options within Amazon AdsOptimizing ads10/10 recommend
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Top reviews from the United States

ag
5.0 out of 5 stars Valuable book for book authors with a focus on Amazon Ads
Reviewed in the United States on May 9, 2022
Verified Purchase
The title was a bit misleading for me, as I expected the book more to be about web funnels for books and Amazon Ads, however in the end the book turned out to be covering Amazon ads and optimizing Amazon sales pages, which are regarded as a funnel, solely. So this was a bit of a surprise to me, however it was fine, as the book is covering conversion optimization on Amazon in detail, as well as useful tactics for running Amazon ads. One critique is that the section on troubleshooting is way too short for the many issues that Amazon book advertisers have, as well as the info on what kind of ad campaigns to set up for which kind of books was mostly missing as well. Overall a helpful book for Amazon KDP advertisers though.
2 people found this helpful
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Justin
5.0 out of 5 stars Superb Walkthrough
Reviewed in the United States on September 12, 2021
Verified Purchase
Alex does a fantastic job outlining the entire process of advertising books on Amazon and providing descriptions and details to back up his statements.

I bought this as a way to continue learning about different types of ads. I’m not an author but I’m a marketer looking to continue my understanding of advertising on of all platforms. I’ve found this to be very informative and I learned the basics of Amazon ads. As a marketer, this is great for beginners looking to learn about Amazon Ad setup. If you’re an author looking to market, this is the perfect step by step guide and worth every dollar.

He covers the following topics in detail:
How to build your book
How to monetize your book and portfolio
How to calculate your user’s value
Campaign options within Amazon Ads
Optimizing ads

10/10 recommend
Customer image
Justin
5.0 out of 5 stars Superb Walkthrough
Reviewed in the United States on September 12, 2021
Alex does a fantastic job outlining the entire process of advertising books on Amazon and providing descriptions and details to back up his statements.

I bought this as a way to continue learning about different types of ads. I’m not an author but I’m a marketer looking to continue my understanding of advertising on of all platforms. I’ve found this to be very informative and I learned the basics of Amazon ads. As a marketer, this is great for beginners looking to learn about Amazon Ad setup. If you’re an author looking to market, this is the perfect step by step guide and worth every dollar.

He covers the following topics in detail:
How to build your book
How to monetize your book and portfolio
How to calculate your user’s value
Campaign options within Amazon Ads
Optimizing ads

10/10 recommend
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2 people found this helpful
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HarpLife
5.0 out of 5 stars Gives you everything you need to run ads yourself or speak intelligently about ads with your team
Reviewed in the United States on September 6, 2021
Verified Purchase
Alex is a clear and friendly teacher, demystifying Amazon Ads for authors. You’ll literally be able to set up your own ads with his instructions, which include pictures at every step of the way, along with beginner to advanced options. Alex is a natural teacher, rare in the tech book space in my experience. Besides being super granular, Alex also gives the overview as to why ads matter and how they figure in your overall business strategy. Whether you’re going to run ads yourself or (like me) have an expert do them for you, this book sets you up for long term success.
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Eric Shoars
5.0 out of 5 stars A must-read for authors
Reviewed in the United States on September 19, 2021
Verified Purchase
One of the most difficult parts of being an author is not writing the book, it's marketing a book. Many authors choose to advertise them in a multitude of platforms, sometimes flailing in hopes of finding the "magic" one that leads to a lot of sales. One of the most popular ways to advertise a book is through Amazon Ads but, as many authors have found out, is a complex and sometimes confusing enterprise. In this book, the author dives deep into the whys and wherefores of Amazon Ads, giving details, step-by-step advice on how to best position your book, your ad spend, tracking, and measurement of success. It is a level of depth not seen in books of this type. If you're looking for a book to optimize your advertising and increase conversions, this is the one for you.
One person found this helpful
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Tim
5.0 out of 5 stars Success made simple
Reviewed in the United States on August 19, 2021
Verified Purchase
There are more resources out there at our disposal to utilize when ensuring the success of our works and businesses, than we can imagine. I sought out a book that would simply help dumb down the process of taking advantage of these marketing resources. To my dismay, I found very few when beginning my initial search so I took a leap of faith with this one and I am very glad I did! Some business-driven books can be expensive or too wordy, but not this one! Most importantly, it was well worth my time and has helped me tremendously!
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Rose
4.0 out of 5 stars Book Funnels and Amazon Ads by A!ex Strathdee
Reviewed in the United States on February 21, 2023
Verified Purchase
This book is a very thorough, almost overwhelming, look into how to market a nonfiction book on Amazon. By the end, I felt I might do better to have a business manager handle marketing.
One person found this helpful
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Crystal Vranich
5.0 out of 5 stars Great resource
Reviewed in the United States on September 27, 2021
Verified Purchase
This book is a helpful resource to use while navigating the Amazon advertising system. It is a great way for books to gain footing and recognition among the listings. It is easy to read and understand. The book is mostly geared toward non fiction but it does have some tips that will help fiction writers as well.
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Kyle Bernier
5.0 out of 5 stars Immediately useful
Reviewed in the United States on August 31, 2021
Verified Purchase
As a recently published author, I've found many of the author's tools to be helpful. I've compiled a list of the techniques and tools outlined in the book. Although I haven't had the chance to put the resources to the test, the author clearly outlines step-by-step processes for making the most out of your book. As any author knows, writing a book is incredibly demanding, so it is helpful to see someone provide a resource to help us get the most out of our work.
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Top reviews from other countries

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Amazon Customer
5.0 out of 5 stars A must have guide for any one looking to TRULY PROFIT from their non fiction book
Reviewed in Canada on August 31, 2021
Verified Purchase
Alex does a great job in breaking down the why and how to turn a non fiction book into a lead magnet.

He's very experienced and it shows through in his advice.

Highly recommend.
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Amazon Customer
5.0 out of 5 stars A must have guide for any one looking to TRULY PROFIT from their non fiction book
Reviewed in Canada on August 31, 2021
Alex does a great job in breaking down the why and how to turn a non fiction book into a lead magnet.

He's very experienced and it shows through in his advice.

Highly recommend.
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Cliente Amazon
5.0 out of 5 stars Nada nuevo bajo el sol pero...
Reviewed in Spain on September 6, 2023
Verified Purchase
Salvo alguna diferencia con otros manuales a la hora de ajustar las pujas automáticas, el resto va en la línea con los otra manuales que pululan por Amazon.
Recomendable solo sí no has leído sobre el tema.
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Brad
5.0 out of 5 stars Incredibly valuable advice for aspiring and current authors.
Reviewed in the United Kingdom on October 4, 2021
Verified Purchase
Whether you are just starting out as an author, or one who has been writing for many years, this book is a must read.

it is filled with insights, wit and wisdom about publishing and book marketing, based on Alex's years and experience in the business. As an author of two books, I have read a number of books about being an author, publishing and book marketing and this book is one of the great ones -- to read and to constantly refer back to. Buy it today and boost your author journey.
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