It was Shakespeare who coined the phrase, “What’s in a name?” When it comes to the naming or titling a book, as veteran marketing expert and book publicist extraordinaire Scott Lorenz’s “Book Title Generator: Proven Strategies to Name Your Book” makes clear, the answer is more complex than you might think. In fact, Lorenz makes the case that finding the right title for a book means the difference between that book’s success or failure. This book makes a solid case for why books fail or succeed based on years of firsthand experience and real-life examples. The result is an easy to read and essential primer on how to use basic research and insight, provided by Lorenz in a very conversational and understandable manner. Whether you are writing you first or your fifth book, Lorenz presents a step-by-step formula to giving yourself the best chance to get noticed among the thousands released every week.
Scott Lorenz, President of Westwind Communications, has been working with authors and entrepreneurs for more than 40 years to help them get publicity in the always changing media world. His firsthand knowledge of what makes a book succeed or fail has helped authors of every imaginable background and genre to receive the attention they so desperately need to stand out from the rest of the pack. In these nine chapters, Lorenz provides the basic building blocks to finding the perfect title for your book “from defining keywords/keyword phrases to discussions of everything from poetry to profanity.”
Beginning every chapter with a pertinent quote from bestselling authors, “Book Title Generator” explains how choosing the best possible title to get your book noticed is not as simple or whimsical as it might appear. As he writes, “Some authors want to believe they can make something up, slap it on the cover and leave it at that. Whatever sounds snappy or catchy at the moment should be okay, right? Wrong.” Scott delves deeply into the concept of “discoverability” or as he writes, “doing everything possible to get your book in front of the right prospective readers, forcing them to take notice of you and your message.” Each chapter is dedicated to a distinct facet of this, from selecting the right keywords to wisely using the correct amount of space and mastering the use of emotional words. He also discusses the use of alliteration in book titles, the use of numbers, allusions and idioms and even the benefits of using pen names when warranted.
Along the way, Lorenz uses real-life examples from the bestselling books in publishing history to prove his points. He gives examples and offers suggestions for choosing the particular words (and sometimes numbers) to go into your book title. The result is a deeply thoughtful and well-researched excursion into today’s world of book publishing that will give you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring and even experienced writers.
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Join or create book clubs
Choose books together
Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Add a debit or credit card to save time when you check out
Convenient and secure with 2 clicks. Add your card
Customers who bought this item also bought
Page 1 of 1 Start overPage 1 of 1
About the author
Follow authors to get new release updates, plus improved recommendations.
Reviews with images
This guy NAILS IT! A real pro who knows exactly what he’s talking about...
There are a lot of books that claim to be “right” about their topic but they’re questionable.Thankfully, this isn’t one of those books. I’ve written 4 books and sold tens of thousands of them over the past 15 years and when it comes to creating a strong title this guy NAILS IT (and from about a dozen different angles).Some people may claim it’s easy information to find online by yourself and some of it you can, but it would take forever to find it all and even more time to know how to use that knowledge to create a killer title if you did.Scott tells you what right looks like and then makes it super simple to understand & apply. As an experienced author & speaker, I can almost always tell when someone knows what they’re talking about and when they don’t when it comes to writing a book and this guy definitely knows his stuff.If you’re writing a book, you need a strong, compelling title or else you’re wasting your time. That means you’ll want this book. Grabbing a copy before you publish your book is a no-brainer- especially if you’re new or a first-time author. If the price of this book was higher than it is, I still would’ve paid it.
