This Is Marketing

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

In this age of social media where the consumer has taken control, Seth Godin flips the marketing context. Go from paying to be seen to truly seeing your customers and you will earn their attention. Seth has a beautifully simple way of communicating big shifts in perspective. In this book, you’ll learn how to see marketing in a way that more aligns with the realities of today’s world. And you may feel better about your work realizing you don’t have to annoy, spam, and clickbait your way to success. Godin helped me understand how the social media marketing cycle helps… show more.

When it comes to articulating the transformation of marketing from chasing leads to meaningful interactions, no one is better than Seth Godin. This short book will make you rethink the way you see marketing with Seth’s lens: “Marketing is the act of making change happen.” It’s pithy, fun, and inspiring.