The best books for rethinking marketing

Who am I?

I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.


I wrote...

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

By Anne H. Janzer,

Book cover of Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

What is my book about?

The growth of the subscription economy is reshaping our expectations of what it means to be a customer. Customers don’t want to be sold “stuff” or treated like transactions—they value experiences and relationships. The traditional practices of marketing must adjust. In today’s world, leads are fine, but relationships are better. Large marketing budgets are helpful, but creativity is priceless. Interrupt-driven tactics like advertising deliver inconsistent results, while adding and creating value always work. 

Subscription Marketing is a guide to navigating the new opportunities of marketing. The book offers a wide range of “value nurturing” strategies that you can implement, no matter what industry you’re in.

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The books I picked & why

Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See

Anne H. Janzer Why did I love this book?

When it comes to articulating the transformation of marketing from chasing leads to meaningful interactions, no one is better than Seth Godin. This short book will make you rethink the way you see marketing with Seth’s lens: “Marketing is the act of making change happen.” It’s pithy, fun, and inspiring.

By Seth Godin,

Why should I read it?

3 authors picked This Is Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…


Book cover of The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Anne H. Janzer Why did I love this book?

In today’s world, you’re not just selling stuff—you’re creating experiences for your customers. Rather than leaving those experiences to chance, this book encourages you to craft them with care. It’s well-written and entertaining and will inspire you to think differently about the way you craft meaningful moments, for your customers and in your personal life.

By Chip Heath, Dan Heath,

Why should I read it?

2 authors picked The Power of Moments as one of their favorite books, and they share why you should read it.

What is this book about?

THE NEW YORK TIMES BESTSELLER

'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT

'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg

In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in…


Book cover of Fanocracy: Turning Fans Into Customers and Customers Into Fans

Anne H. Janzer Why did I love this book?

Want to create more raving fans for your business? Maybe true success isn’t in the number of your customers but the depth of their loyalty. David Meerman Scott writes this book together with his daughter Reiko Scott, delivering a multi-generational perspective into what it means to be a fan, and how to cultivate them.

By David Meerman Scott, Reiko Scott,

Why should I read it?

1 author picked Fanocracy as one of their favorite books, and they share why you should read it.

What is this book about?

A Wall Street Journal bestseller

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
 
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations…


Book cover of Story Driven: You don't need to compete when you know who you are

Anne H. Janzer Why did I love this book?

Bernadette Jiwa’s short, pithy books make an outsized impact. This one is about applying the power of authentic stories to business and marketing. What if you can differentiate yourself, and your business, through meaning? Jiwa outlines what it means to be a story-driven business and provides a clear path to getting there.

By Bernadette Jiwa,

Why should I read it?

1 author picked Story Driven as one of their favorite books, and they share why you should read it.

What is this book about?

"When you have something to say, you don't need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world."

SETH GODIN

Every one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess…


Book cover of Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

Anne H. Janzer Why did I love this book?

In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.

By Joe Pulizzi,

Why should I read it?

1 author picked Content Inc. as one of their favorite books, and they share why you should read it.

What is this book about?

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business

Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll…


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Currently Away: How Two Disenchanted People Traveled the Great Loop for Nine Months and Returned to the Start, Energized and Optimistic

By Bruce Tate,

Book cover of Currently Away: How Two Disenchanted People Traveled the Great Loop for Nine Months and Returned to the Start, Energized and Optimistic

Bruce Tate

New book alert!

What is my book about?

The plan was insane. The trap seemed to snap shut on Bruce and Maggie Tate, an isolation forced on them by the pandemic and America's growing political factionalism. Something had to change.

Maggie's surprising answer: buy a boat, learn to pilot it, and embark on the Great Loop. With no experience, and knowing little about seafaring, diesel motors, or navigation, Maggie, Bruce, and the family dog decided to take on the six-thousand-mile journey down inland rivers, around the Gulf and Atlantic coasts, and across the Great Lakes. They would have to navigate canals, rivers, seas, and locks. But along the way, they made new lifelong friends and were forever changed.

For nine months, Bruce and Maggie navigated shallow rivers, bottomless lakes, joy, and loss. Against all odds, they conquered the Great Loop, and along the way, found common cause across political divides with new friends while blowing the walls off their world.

Currently Away: How Two Disenchanted People Traveled the Great Loop for Nine Months and Returned to the Start, Energized and Optimistic

By Bruce Tate,


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