The Best Books For Rethinking Marketing

The Books I Picked & Why

This Is Marketing: You Can't Be Seen Until You Learn to See

By Seth Godin

This Is Marketing: You Can't Be Seen Until You Learn to See

Why this book?

When it comes to articulating the transformation of marketing from chasing leads to meaningful interactions, no one is better than Seth Godin. This short book will make you rethink the way you see marketing with Seth’s lens: “Marketing is the act of making change happen.” It’s pithy, fun, and inspiring.


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The Power of Moments: Why Certain Experiences Have Extraordinary Impact

By Chip Heath, Dan Heath

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

Why this book?

In today’s world, you’re not just selling stuff—you’re creating experiences for your customers. Rather than leaving those experiences to chance, this book encourages you to craft them with care. It’s well-written and entertaining and will inspire you to think differently about the way you craft meaningful moments, for your customers and in your personal life.


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Fanocracy: Turning Fans Into Customers and Customers Into Fans

By David Meerman Scott, Reiko Scott

Fanocracy: Turning Fans Into Customers and Customers Into Fans

Why this book?

Want to create more raving fans for your business? Maybe true success isn’t in the number of your customers but the depth of their loyalty. David Meerman Scott writes this book together with his daughter Reiko Scott, delivering a multi-generational perspective into what it means to be a fan, and how to cultivate them.


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Story Driven: You don't need to compete when you know who you are

By Bernadette Jiwa

Story Driven: You don't need to compete when you know who you are

Why this book?

Bernadette Jiwa’s short, pithy books make an outsized impact. This one is about applying the power of authentic stories to business and marketing. What if you can differentiate yourself, and your business, through meaning? Jiwa outlines what it means to be a story-driven business and provides a clear path to getting there.


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Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

By Joe Pulizzi

Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

Why this book?

In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.


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