I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.
By Anne H. Janzer
The growth of the subscription economy is reshaping our expectations of what it means to be a customer. Customers don’t want to be sold “stuff” or treated like transactions—they value experiences and relationships. The traditional practices of marketing must adjust. In today’s world, leads are fine, but relationships are better. Large marketing budgets are helpful, but creativity is priceless. Interrupt-driven tactics like advertising deliver inconsistent results, while adding and creating value always work.
Subscription Marketing is a guide to navigating the new opportunities of marketing. The book offers a wide range of “value nurturing” strategies that you can implement, no matter what industry you’re in.
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By Seth Godin
When it comes to articulating the transformation of marketing from chasing leads to meaningful interactions, no one is better than Seth Godin. This short book will make you rethink the way you see marketing with Seth’s lens: “Marketing is the act of making change happen.” It’s pithy, fun, and inspiring.
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By Chip Heath, Dan Heath
In today’s world, you’re not just selling stuff—you’re creating experiences for your customers. Rather than leaving those experiences to chance, this book encourages you to craft them with care. It’s well-written and entertaining and will inspire you to think differently about the way you craft meaningful moments, for your customers and in your personal life.
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By David Meerman Scott, Reiko Scott
Want to create more raving fans for your business? Maybe true success isn’t in the number of your customers but the depth of their loyalty. David Meerman Scott writes this book together with his daughter Reiko Scott, delivering a multi-generational perspective into what it means to be a fan, and how to cultivate them.
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By Bernadette Jiwa
Bernadette Jiwa’s short, pithy books make an outsized impact. This one is about applying the power of authentic stories to business and marketing. What if you can differentiate yourself, and your business, through meaning? Jiwa outlines what it means to be a story-driven business and provides a clear path to getting there.
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By Joe Pulizzi
In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.
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