Fanocracy

By David Meerman Scott, Reiko Scott,

Book cover of Fanocracy: Turning Fans Into Customers and Customers Into Fans

Book description

A Wall Street Journal bestseller

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most…

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Why read it?

1 author picked Fanocracy as one of their favorite books. Why do they recommend it?

Want to create more raving fans for your business? Maybe true success isn’t in the number of your customers but the depth of their loyalty. David Meerman Scott writes this book together with his daughter Reiko Scott, delivering a multi-generational perspective into what it means to be a fan, and how to cultivate them.

From Anne's list on rethinking marketing.

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