10 books like Fanocracy

By David Meerman Scott, Reiko Scott,

Here are 10 books that authors have personally recommended if you like Fanocracy. Shepherd is a community of 7,000+ authors sharing their favorite books with the world.

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Content Inc.

By Joe Pulizzi,

Book cover of Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.

Content Inc.

By Joe Pulizzi,

Why should I read it?

1 author picked Content Inc. as one of their favorite books, and they share why you should read it.

What is this book about?

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business

Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll…


This Is Marketing

By Seth Godin,

Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

This Is Marketing

By Seth Godin,

Why should I read it?

3 authors picked This Is Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…


The Power of Moments

By Chip Heath, Dan Heath,

Book cover of The Power of Moments: Why Certain Experiences Have Extraordinary Impact

In today’s world, you’re not just selling stuff—you’re creating experiences for your customers. Rather than leaving those experiences to chance, this book encourages you to craft them with care. It’s well-written and entertaining and will inspire you to think differently about the way you craft meaningful moments, for your customers and in your personal life.

The Power of Moments

By Chip Heath, Dan Heath,

Why should I read it?

1 author picked The Power of Moments as one of their favorite books, and they share why you should read it.

What is this book about?

THE NEW YORK TIMES BESTSELLER

'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT

'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg

In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in…


Story Driven

By Bernadette Jiwa,

Book cover of Story Driven: You don't need to compete when you know who you are

Bernadette Jiwa’s short, pithy books make an outsized impact. This one is about applying the power of authentic stories to business and marketing. What if you can differentiate yourself, and your business, through meaning? Jiwa outlines what it means to be a story-driven business and provides a clear path to getting there.

Story Driven

By Bernadette Jiwa,

Why should I read it?

1 author picked Story Driven as one of their favorite books, and they share why you should read it.

What is this book about?

"When you have something to say, you don't need to shout. Bernadette Jiwa helps us learn how to create the change we seek to make in the world."

SETH GODIN

Every one of us—regardless of where we were born, how we were brought up, how many setbacks we’ve endured or privileges we’ve been afforded—has been conditioned to compete to win. Ironically, the people who create fulfilling lives and careers—the ones we respect, admire and try to emulate—choose an alternative path to success. They have a powerful sense of identity. They don’t worry about differentiating themselves from the competition or obsess…


Inspired

By Marty Cagan,

Book cover of Inspired: How to Create Tech Products Customers Love

Cagan’s book is a deep dive into the principles of modern product management. It expands on the theoretical ideas that Patton introduces in User Story Mapping, and provides many additional tips for engaging customers, experimenting with product ideas, and tracking outcomes. In addition, it deals with the organizational side of product management, so it will be valuable to people working for larger companies that need to manage staff and set up company-wide processes.

Reading this book will help you expand your views of product management, and add lots of additional tools to your thinking process.

Inspired

By Marty Cagan,

Why should I read it?

1 author picked Inspired as one of their favorite books, and they share why you should read it.

What is this book about?

Learn to design, build, and scale products consumers can't get enough of

How do today's most successful tech companies Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love and that will work for your…


Behind the Cloud

By Marc Benioff, Carlye Adler,

Book cover of Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

Marc Benioff, the founder of Salesforce, more or less wrote the playbook for B2B startups. In Behind the Cloud, he shares a lot of the tactics that helped make Salesforce the market leader that it is today. Benioff’s work helped shape Software-as-a-Service (SaaS) and the Cloud for B2B entrepreneurs. On and all, it’s a very entertaining book with a lot of interesting ideas.

Behind the Cloud

By Marc Benioff, Carlye Adler,

Why should I read it?

1 author picked Behind the Cloud as one of their favorite books, and they share why you should read it.

What is this book about?

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand…


Escaping the Build Trap

By Melissa Perri,

Book cover of Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa is rewriting the book on modern product management. Her advice is hard-earned, practical, and useful. If you’re interested in starting a career in product management, this book offers up specifics on what exactly is product management and how to excel at it in modern, agile cultures.

Escaping the Build Trap

By Melissa Perri,

Why should I read it?

1 author picked Escaping the Build Trap as one of their favorite books, and they share why you should read it.

What is this book about?

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product…


Never Lose a Customer Again

By Joey Coleman,

Book cover of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Never Lose A Customer Again is my go-to recommendation for readers that are interested in learning the psychology behind customer loyalty. Joey Coleman details the eight emotional stages that customers go through in the 100 days following a purchase and how you can strategically anticipate their reactions to strengthen your relationships. Everyone that has read Never Lose A Customer Again has told me that it’s helped them improve their relationships with everyone in their lives, not just their prospects and customers. 

Never Lose a Customer Again

By Joey Coleman,

Why should I read it?

1 author picked Never Lose a Customer Again as one of their favorite books, and they share why you should read it.

What is this book about?

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.

Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of…


Valuable Content Marketing

By Sonja Jefferson, Sharon Tanton,

Book cover of Valuable Content Marketing: How to Make Quality Content Your Key to Success

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

Valuable Content Marketing

By Sonja Jefferson, Sharon Tanton,

Why should I read it?

1 author picked Valuable Content Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…


Traffic Secrets

By Russell Brunson,

Book cover of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

The Traffic Secrets book will teach you how to attract your dream customers to your websites and sales funnels. 

The author, Russell Brunson, is the CEO and co-founder of Clickfunnels (a software company). 

He is also the author of the bestselling books DotCom Secrets and Expert Secrets.

In his Traffic Secrets book, Russell Brunson reveals 20 of the most effective ways to increase the traffic in your funnel.

Traffic Secrets

By Russell Brunson,

Why should I read it?

1 author picked Traffic Secrets as one of their favorite books, and they share why you should read it.

What is this book about?

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.

The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.
And that is a tragedy.
Traffic Secrets was written to help you get your…


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