Here are 100 books that Story Driven fans have personally recommended if you like
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I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.
In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
Raised in a Belgian retail store, exceptional customer service was a daily conversation topic with my parents. This upbringing made customer experience a natural part of who I am. Realizing the rarity of such service in the broader world, I delved into studying consumer behavior and how companies can respond effectively. Now, I'm deeply involved in the customer experience field, having authored six books and co-founded Nexxworks, an inspiration agency. I share all my insights freely on social channels, driven by a life goal to help everyone become more customer-centric starting tomorrow.
Reflect on this: every week, you interact with thousands of brands. How many of these encounters are truly memorable? The reality is that most are mundane and easily forgotten.
What I adore about this book is how it instructs companies to excel in customer interactions at just the right moments. It's not about being extraordinary every second; it's about strategically choosing moments to make an impact.
Ever since I read this book, I've been discussing it in my keynotes almost daily. The concept instantly captivates everyone.
'Beautifully written, brilliantly researched' Angela Duckworth, bestselling author of GRIT
'The most interesting, immediately actionable book I've read in quite a while... If life is a series of moments, the Heath brothers have transformed how I plan to spend mine' Adam Grant, bestselling author of ORIGINALS and OPTION B, with Sheryl Sandberg
In this latest New York Times bestseller by the authors of Switch and Made to Stick, Chip and Dan Heath explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in…
I am an author, nonfiction writing geek, and marketing practitioner on a mission to help people make a positive impact with their writing. Before setting out on this path, I spent many years as a marketing consultant, working with over 100 technology companies to articulate their messaging and value to customers and prospects. My first book, Subscription Marketing, was my manifesto about the changes needed in marketing to thrive in the emerging, subscription-based world. It’s now in its third edition and has been translated into multiple languages.
Want to create more raving fans for your business? Maybe true success isn’t in the number of your customers but the depth of their loyalty. David Meerman Scott writes this book together with his daughter Reiko Scott, delivering a multi-generational perspective into what it means to be a fan, and how to cultivate them.
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations…
I'm a Greek mom and entrepreneur at heart. Growing up, we cherished spirited conversations, ideas, and researching topics we loved. The whole goal was to really push each other to higher states of intellectual rigor that would improve the quality of life. Ideas and communication rival great food and Greek dancing fun. I share my passion for Philotimo (Greek imperative of love of honor and working for the greater good) through my books, brands, and marketing agency. I'm a fierce advocate for women and small businesses and have been featured in USA Today, Small Business Journal, Amazon Entrepreneurs, and enjoy being a weekly guest on national radio shows.
Skip the Line literally changed my perception of human potential. His deep dive into the path to achieving any goal exposes his secrets of success and failure. He has been a multi-millionaire and broke. James leaves nothing to chance or imagination in giving his step-by-step ideas and examples of how he broke through the commonly accepted limitations on steps to bold change. His style is self-effacing and so real that the story drags you in and you absolutely can not put it down.
The 10,000-hour rule isn't the only way to achieve mastery. Entrepreneur, angel investor and bestselling author James Altucher reveals a new mindset and proven toolkit that will empower anybody to quickly acquire the skills they need to succeed and achieve their dreams.
We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people's interests and passions evolve. The key to riding this wave is to constantly be curious about what's next, to be comfortable with uncertainty so…
As a life coach and author of two dozen self-help books, I’ve spent the past twenty years helping people treat themselves better. Doing so is fundamental to personal growth and making real, purposeful change. When you fully appreciate yourself and treat yourself well, you will feel so much better! You will be in a much stronger position to overcome challenges, achieve your goals, and get more out of life.
Step one in treating yourself better is to cease focusing on what isn't going well and to put your attention on what is. Be truly thankful for your blessings. No matter what challenges or situations you are facing, there are things you can be grateful for. You have air to breathe and water to drink, for example. Start there. The more you focus on the positives in your life, the more good things you will attract. This book guides you through a month of gratitude activities that will have you feeling better about every aspect of your life.
In The Magic a great mystery from a sacred text is revealed, and with this knowledge Rhonda Byrne takes the reader on a life-changing journey for 28 days. Step by step, day-by-day, secret teachings, revelations, and scientific law are brought together to form 28 simple practices that open the reader's eyes to a new world, and lead them to a dream life.
Who am I? Well, I'm a mother of three, a nurse, a wife, a survivor of a postpartum heart attack, and a new author. I'm living proof that life can throw some curveballs, but I'm also proof that you can bounce back stronger than ever. I'm the conductor of the chaos train, the healer with a heart of gold, and the one who holds it all together when things get crazy. I'm juggling carpool, advocacy, and dinner plans with a smile on my face and love in my heart. I'm embracing every moment of this second chance at life, living it to the fullest, and loving every minute of it.
This book by Gary John Bishop is a no-nonsense guide to breaking free from self-limiting beliefs and rediscovering your inner strength. Grounded in the theme of self-discovery and empowerment, this book offers practical strategies for overcoming obstacles and creating a life of purpose and fulfillment.
His straightforward approach is both refreshing and empowering. He cuts through the noise of self-help clichés to deliver actionable advice that gets to the heart of personal transformation. Through a combination of candid anecdotes and powerful insights, readers are challenged to confront their inner critic and take ownership of their lives. I actually read this book to help me get out of my head during a period of time when I struggled with boundaries and anxiety along with my “superwoman syndrome."
He encourages readers to stop making excuses and start taking control of their thoughts, actions, and outcomes. By shifting their mindset and adopting a…
The reason I’m so fascinated by stand-up and books on writing is because I have done both. For a brief time I was a comedian, and the lessons in creativity and writing I learned along the way helped me find the career of copywriting. I’m passionate about learning how great writers write, and more importantly, keep writing, even when they don’t feel like it. I like to be inspired with lessons I can bring with me to every Word doc I open up.
Ryan Holiday, like Steven Pressfield, is a no-nonsense writer whose words inspire you to start that project you’ve been putting off.
Already started it but running into some, well, obstacles? Holiday describes in his book how obstacles are a good thing and inspires us to look for creative solutions. This book made me reframe how I look at challenges, both personally and professionally.
We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.
If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you…
I’m one of the world’s leading experts on the maximization of talent, who is the author of six books on leadership and talent. I’m also a LinkedIn Top Voice in Leadership and Workplace, and one of the few people who was a guest on The O’Reilly Factor, with Bill O’Reilly, who left the show unscathed.
This book is another top pick of mine. Helgesen and Goldsmith provide advice for leaders who are ready to move forward, but are confused by what is holding them back. The book breaks down the 12 habits that hold women back (and some men) and prevents them from taking their careers to new heights. I love their direct no nonsense approach and pragmatic suggestions. A must read for women who are ready to break through and achieve greatness.
_________________________________ By the bestselling author of What Got You Here Won't Get You There
Do you hesitate about putting forward ideas? Are you reluctant to claim credit for your achievements? Do you find it difficult to get the support you need from your boss or the recognition you deserve from your colleagues?
If your answer to any of these is 'Yes', How Women Rise will help get you back on track. Inspiring and practical by turns, it identifies 12 common habits that can prove an obstacle to future success and tells you how to overcome them. In the process, it…
I want to make the world a better place. After many failed attempts to achieve this goal, I realized that I didn’t understand the world well enough to make a positive impact. Serendipitously, I started working with Farnam Street, a company that is dedicated to mastering the best of what other people have figured out. One of our most significant projects is The Great Mental Models book series, which consists of four volumes of fundamentals about the world. Learning and using the models to co-write this book series is how I found all the books on this list. I plan to give a set to each of my children to give them a jump start on living effectively.
We are all going to lose someone we love. We are all going to go through the pain of people we care about dying. We are all going to contemplate our mortality at some point and wonder if what we’re doing has much of a point, if we could do better, and if we could make life a little less painful somehow.
Keisha Blair lost her husband when they were both in their thirties, when their son was 8 weeks old. She shares what she learned about building from that wreckage in Holistic Wealth. The book puts the pain of loss front and center, and then offers insights from stories and interviews on how to take care of our money, our relationships, and our spirituality, and thus ourselves.
Build a better, richer life by following thirty-two lessons that lead to happiness. Imagine a life where you are financially savvy and independent, living with purpose and generosity while inspiring others. Holistic Wealth will teach you to master these tenets of a happy and joyful life, giving you a greater sense of wholeness and resilience in times of difficulty. By expanding on the teachings shared in her viral article "My Husband Died at 34; Here Are 40 Life Lessons I Learned From It" author Keisha Blair presents revolutionary strategies that will help you find balance and success. By following actionable,…
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