Content Inc.

Book cover of Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

Book description

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business

Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.

From one of today's leading experts in content…

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Why read it?

1 author picked Content Inc. as one of their favorite books. Why do they recommend it?

Anne H. Janzer

Author

In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.

From Anne's list on rethinking marketing.