The best books on content creation and content marketing

The Books I Picked & Why

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

By Ann Handley

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Why this book?

Any person, whether working as an individual content entrepreneur or creating content inside a brand or media company, needs to understand how to write. There may be no better book in the world than Everybody Writes. Ann breaks down both the strategy (why are you writing and what’s your mission) as well as the tactical issues that all writers need to no. In addition, you don’t need to be an expert writer for this book to work. Just pick it up and enjoy the ride.


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Content Chemistry: The Illustrated Handbook for Content Marketing

By Andy Crestodina

Content Chemistry: The Illustrated Handbook for Content Marketing

Why this book?

If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.


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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Why this book?

Marcus Sheridan built a multi-million dollar business by doing one thing really well – he listened to his customer’s questions and then answered them online. Simple, right? Well, the strategy works. In this book, Marcus lays out the particulars for how content creators can leverage this strategy in their own organization and what the impact might be.


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The Content Fuel Framework: How to Generate Unlimited Story Ideas

By Melanie Deziel

The Content Fuel Framework: How to Generate Unlimited Story Ideas

Why this book?

Many times, content creators don’t focus on the entire plan…from the initial creation of the text, the audio, the video through to measurement. Well, fret no longer. Melanie takes her personal experience as well as interviews with content creators at companies around the world to develop a framework that works. The step-by-step format is can’t miss.


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Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

By Mark W. Schaefer

Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Why this book?

Mark Schaefer has written countless books about marketing throughout the years, but Cumulative Advantage may be his best. In it, Mark goes through a very simple formula for how a content creator can take advantage of certain opportunities to rise above all the other content clutter out there. The book is not only incredibly helpful but also funny.


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