I’ve been a content creator for over 20 years now. I’ve written six books on content creation and content marketing and founded two companies dedicated to helping companies create better content (The Tilt for content entrepreneurs and Content Marketing Institute for enterprise marketers). Some people credit me for coining the term “content marketing,” but really I only popularized it. Oh, and I’m very passionate about the color orange.
I wrote...
Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful
By
Joe Pulizzi
What is my book about?
Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile, the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content--and then create a product for that audience.
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The Books I Picked & Why
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
By
Ann Handley
Why this book?
Any person, whether working as an individual content entrepreneur or creating content inside a brand or media company, needs to understand how to write. There may be no better book in the world than Everybody Writes. Ann breaks down both the strategy (why are you writing and what’s your mission) as well as the tactical issues that all writers need to no. In addition, you don’t need to be an expert writer for this book to work. Just pick it up and enjoy the ride.
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Content Chemistry: The Illustrated Handbook for Content Marketing
By
Andy Crestodina
Why this book?
If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
By
Marcus Sheridan
Why this book?
Marcus Sheridan built a multi-million dollar business by doing one thing really well – he listened to his customer’s questions and then answered them online. Simple, right? Well, the strategy works. In this book, Marcus lays out the particulars for how content creators can leverage this strategy in their own organization and what the impact might be.
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The Content Fuel Framework: How to Generate Unlimited Story Ideas
By
Melanie Deziel
Why this book?
Many times, content creators don’t focus on the entire plan…from the initial creation of the text, the audio, the video through to measurement. Well, fret no longer. Melanie takes her personal experience as well as interviews with content creators at companies around the world to develop a framework that works. The step-by-step format is can’t miss.
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Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
By
Mark W. Schaefer
Why this book?
Mark Schaefer has written countless books about marketing throughout the years, but Cumulative Advantage may be his best. In it, Mark goes through a very simple formula for how a content creator can take advantage of certain opportunities to rise above all the other content clutter out there. The book is not only incredibly helpful but also funny.
