Cumulative Advantage

Book cover of Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Book description

We live in a world where being "great" may not be enough. We need momentum.

From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating…

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Why read it?

1 author picked Cumulative Advantage as one of their favorite books. Why do they recommend it?

Joe Pulizzi

Author

Mark Schaefer has written countless books about marketing throughout the years, but Cumulative Advantage may be his best. In it, Mark goes through a very simple formula for how a content creator can take advantage of certain opportunities to rise above all the other content clutter out there. The book is not only incredibly helpful but also funny.

From Joe's list on content creation and content marketing.