The best content marketing books

4 authors have picked their favorite books about content marketing and why they recommend each book. Soon, you will be able to filter this list by genre, age group, and more. Sign up here to follow our story as we build a better way to discover books.

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Book cover of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

By Ann Handley,

Why this book?

With sharp communication skills, you can do anything. When returning from a conference, you’ll want to share what you have learned in a thoughtful and professional manner, whether it’s to your boss, team, and/or audience.

Ann Handley’s Everybody Writes—which is getting an update in Fall 2022—is a go-to guide for all things writing. It includes sections on how to write better, crafting content, tools, and more. 

Besides, what better way to continue a conversation with a speaker than to see if they’ll let you interview them for your blog... or podcast or livestream?

From the list:

The best books to read before attending a conference

Book cover of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan,

Why this book?

Marcus Sheridan built a multi-million dollar business by doing one thing really well – he listened to his customer’s questions and then answered them online. Simple, right? Well, the strategy works. In this book, Marcus lays out the particulars for how content creators can leverage this strategy in their own organization and what the impact might be.

From the list:

The best books on content creation and content marketing

Book cover of The Content Fuel Framework: How to Generate Unlimited Story Ideas

The Content Fuel Framework: How to Generate Unlimited Story Ideas

By Melanie Deziel,

Why this book?

Many times, content creators don’t focus on the entire plan…from the initial creation of the text, the audio, the video through to measurement. Well, fret no longer. Melanie takes her personal experience as well as interviews with content creators at companies around the world to develop a framework that works. The step-by-step format is can’t miss.

From the list:

The best books on content creation and content marketing

Book cover of Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

By Mark W. Schaefer,

Why this book?

Mark Schaefer has written countless books about marketing throughout the years, but Cumulative Advantage may be his best. In it, Mark goes through a very simple formula for how a content creator can take advantage of certain opportunities to rise above all the other content clutter out there. The book is not only incredibly helpful but also funny.

From the list:

The best books on content creation and content marketing

Book cover of Content Chemistry: The Illustrated Handbook for Content Marketing

Content Chemistry: The Illustrated Handbook for Content Marketing

By Andy Crestodina,

Why this book?

If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.

From the list:

The best books on content creation and content marketing

Book cover of Valuable Content Marketing: How to Make Quality Content Your Key to Success

Valuable Content Marketing: How to Make Quality Content Your Key to Success

By Sonja Jefferson, Sharon Tanton,

Why this book?

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

From the list:

The best books on writing for the web

Book cover of Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful

By Joe Pulizzi,

Why this book?

In Content Inc, Joe Pulizzi makes a bold proposal: What if you build your business on content—before you sell anything? Start with content, build a community, figure out what people want, and then serve it to them. A company built this way will have a culture aligned with its customers’ values. Now in its second edition, this book will make you rethink content marketing and entrepreneurship.

From the list:

The best books for rethinking marketing

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