Content Chemistry

By Andy Crestodina,

Book cover of Content Chemistry: The Illustrated Handbook for Content Marketing

Book description

This edition has been updated to reflect new technology and marketing trends. The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

1 author picked Content Chemistry as one of their favorite books. Why do they recommend it?

If you love formulas as to why content works or falls flat, then Content Chemistry is for you. Andy supplies a multitude of formulas for things like your content mission statement, how to get found for search engine optimization, and how to implement content inside your organization. Andy started this book in 2011 and continues to build upon it. It’s a treasure trove for content creators.

Want books like Content Chemistry?

Our community of 11,000+ authors has personally recommended 100 books like Content Chemistry.

Browse books like Content Chemistry

5 book lists we think you will like!

Interested in marketing, content marketing, and presidential biography?

Marketing 202 books