10 books like Content Chemistry

By Andy Crestodina,

Here are 10 books that authors have personally recommended if you like Content Chemistry. Shepherd is a community of 7,000+ authors sharing their favorite books with the world.

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Everybody Writes

By Ann Handley,

Book cover of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

With sharp communication skills, you can do anything. When returning from a conference, you’ll want to share what you have learned in a thoughtful and professional manner, whether it’s to your boss, team, and/or audience.

Ann Handley’s Everybody Writes—which is getting an update in Fall 2022—is a go-to guide for all things writing. It includes sections on how to write better, crafting content, tools, and more. 

Besides, what better way to continue a conversation with a speaker than to see if they’ll let you interview them for your blog... or podcast or livestream?

Everybody Writes

By Ann Handley,

Why should I read it?

5 authors picked Everybody Writes as one of their favorite books, and they share why you should read it.

What is this book about?

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by…


They Ask, You Answer

By Marcus Sheridan,

Book cover of They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

Marcus Sheridan built a multi-million dollar business by doing one thing really well – he listened to his customer’s questions and then answered them online. Simple, right? Well, the strategy works. In this book, Marcus lays out the particulars for how content creators can leverage this strategy in their own organization and what the impact might be.

They Ask, You Answer

By Marcus Sheridan,

Why should I read it?

1 author picked They Ask, You Answer as one of their favorite books, and they share why you should read it.

What is this book about?

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more

In today's digital age, the traditional sales funnel-marketing at the top, sales in the middle, customer service at the bottom-is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of…


The Content Fuel Framework

By Melanie Deziel,

Book cover of The Content Fuel Framework: How to Generate Unlimited Story Ideas

Many times, content creators don’t focus on the entire plan…from the initial creation of the text, the audio, the video through to measurement. Well, fret no longer. Melanie takes her personal experience as well as interviews with content creators at companies around the world to develop a framework that works. The step-by-step format is can’t miss.

The Content Fuel Framework

By Melanie Deziel,

Why should I read it?

1 author picked The Content Fuel Framework as one of their favorite books, and they share why you should read it.

What is this book about?

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."
—Lee Odden, CEO and Co-Founder of TopRank Marketing

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big…


Cumulative Advantage

By Mark W. Schaefer,

Book cover of Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Mark Schaefer has written countless books about marketing throughout the years, but Cumulative Advantage may be his best. In it, Mark goes through a very simple formula for how a content creator can take advantage of certain opportunities to rise above all the other content clutter out there. The book is not only incredibly helpful but also funny.

Cumulative Advantage

By Mark W. Schaefer,

Why should I read it?

1 author picked Cumulative Advantage as one of their favorite books, and they share why you should read it.

What is this book about?

We live in a world where being "great" may not be enough. We need momentum.


From the best-selling author of "KNOWN" and "Marketing Rebellion" comes a practical guidebook to building unstoppable momentum for your ideas and your business -- even when the odds seem stacked against you. Filled with motivating ideas and fascinating case studies, "Cumulative Advantage" is an indispensable and practical source of inspiration for the entrepreneur, business leader, and every person with a dream that's ready to take flight.


You will learn:


- How the initial advantage that drives momentum comes from everyday ideas.

- The inside secrets…


Valuable Content Marketing

By Sonja Jefferson, Sharon Tanton,

Book cover of Valuable Content Marketing: How to Make Quality Content Your Key to Success

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

Valuable Content Marketing

By Sonja Jefferson, Sharon Tanton,

Why should I read it?

1 author picked Valuable Content Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…


SEO 2022

By Adam Clarke,

Book cover of SEO 2022: Learn search engine optimization with smart internet marketing strategies

SEO 2022 is a simple, easy-to-understand explanation of Search Engine Optimization techniques for beginners and advanced users. It is one of the best books on SEO, released by the author every year with the latest SEO trends and updates. The book focuses on search engine optimization tips and strategies for getting top rankings.

The author of the book, Adam Clarke, is Google Analytics and Google Ads certified and is also a renowned SEO consultant. 

With around 250 pages, Adam shares all of his top SEO knowledge with his readers.

SEO 2022

By Adam Clarke,

Why should I read it?

1 author picked SEO 2022 as one of their favorite books, and they share why you should read it.

What is this book about?

Learn SEO and rank at the top of Google with SEO 2022—beginner to advanced!
Recently updated - EXPANDED & UPDATED JUNE 2022

No matter your background, SEO 2022 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

In this SEO book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google’s algorithm and how it calculates the search results.
3. How to find “money” keywords that will send customers to your site.
4.…


Unleashing the Ideavirus

By Seth Godin,

Book cover of Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

By understanding some of the forces in marketing, you get a better view of what makes a business successful, and therefore what to look for in any stock market investment. Do not stop with Unleashing the Idea Virus, but rather get into Godin’s entire catalogue of about 20 other titles, each a deep and powerful look into the factors which make a marketing campaign scream. Specifically, attuned to the ways in which the human mind works, you will clearly see how Godin understands marketing better than just about any other.

Unleashing the Ideavirus

By Seth Godin,

Why should I read it?

1 author picked Unleashing the Ideavirus as one of their favorite books, and they share why you should read it.

What is this book about?

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.


Online Marketing for Busy Authors

By Fauzia Burke,

Book cover of Online Marketing for Busy Authors: A Step-By-Step Guide

Whether you are busy or inexperienced, this book will teach you how to make as much as possible out of it. This is an exciting time to be an author because you have direct access to your audience – the Internet will certainly help.

This book is a step-by-step guide with direct instructions on how to identify your brand, define your audience, and set priorities. Find out how to come up with your own website, develop a strategy, or even blog as a marketing tool.

Online Marketing for Busy Authors

By Fauzia Burke,

Why should I read it?

1 author picked Online Marketing for Busy Authors as one of their favorite books, and they share why you should read it.

What is this book about?

If You Want People to Read Your Book,
Writing It Is Only the Beginning

There has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book. But where do new authors start? How do they sort through the dizzying range of online options? Where should they spend their time online and what should they be doing?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She takes authors step-by-step through the process of…


Published

By Chandler Bolt,

Book cover of Published: The Proven Path From Blank Page To 10,000 Copies Sold

I enjoyed reading about Chandler’s experience in publishing, and I liked his approach to documenting his actual experiences/strategies and sharing them with others. I don’t just want to read that an author has earned six figures; I want to know how they did it. Chandler has built a name for himself, offering his expertise in all things book publishing and marketing.

Published

By Chandler Bolt,

Why should I read it?

1 author picked Published as one of their favorite books, and they share why you should read it.

What is this book about?

SECOND EDITION (Released December, 2021)

Are you tired of “thinking about” writing a book, even making it a New Year’s Resolution, but never making it happen?

Maybe you’ve been sitting on a finished manuscript for years waiting to press publish? Or maybe your book launch failed and you’re wondering what went wrong?

In this conversational and action-oriented book, Chandler Bolt presents the proven path from blank page to published author and your first 10,000 copies sold.

In Published. you will learn:

The MORE Writing Method: how to write a quality book while saving 100’s of hours in the process How…


This Is Marketing

By Seth Godin,

Book cover of This Is Marketing: You Can't Be Seen Until You Learn to See

As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.

This Is Marketing

By Seth Godin,

Why should I read it?

3 authors picked This Is Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…


5 book lists we think you will like!

Interested in marketing, content marketing, and advertising?

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