Fans pick 100 books like The Right Story

By Bernadette Jiwa,

Here are 100 books that The Right Story fans have personally recommended if you like The Right Story. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Book cover of Keep Going: 10 Ways to Stay Creative in Good Times and Bad

Elena Mutonono Author Of Grounded Growth: Sustainable and Profitable Online Teaching Business On Your Own Terms

From my list on online language teachers building their own businesses.

Why am I passionate about this?

The start of my own online teaching business in 2010 felt both liberating and frustrating. I enjoyed working for myself but struggled to make my offers unique, attractive, sustainable, and successful. I had no idea how to make my voice heard in the highly-saturated and fast-growing online teaching industry. Following the advice of famous online business gurus, I lost track of what I wanted my business to accomplish and burned out following every online teaching trend there was. The books I’ve selected helped me align with my own vision and values, inspired me to overcome my limitations and succeed on my own terms.

Elena's book list on online language teachers building their own businesses

Elena Mutonono Why did Elena love this book?

Austin Kleon writes short and concise tips to help you stay creative when you hit a wall, lose motivation, or are about to quit. When you work online and don’t see the immediate results of your labor translated into a cushy bank balance, it’s tempting to stop practicing and doing things that seem ineffective. Austin shares some of his creative practices that help him overcome the funk, focus on the process rather than results and set healthy boundaries to keep the work going. The book is small and easy-to-digest, peppered with the author’s own drawings. Open on any spot and be encouraged for the new day! 

By Austin Kleon,

Why should I read it?

2 authors picked Keep Going as one of their favorite books, and they share why you should read it.

What is this book about?

The world is crazy. Creative work is hard. And nothing is getting any easier!

In his previous books - Steal Like an Artistand Show Your Work!, New York Times bestsellers with over a million copies in print combined - Austin Kleon gave readers the key to unlock their creativity and then showed them how to share it. Now he completes his trilogy with his most inspiring work yet.

Keep Going gives the reader life-changing, illustrated advice and encouragement on how to stay creative, focused, and true to yourself in the face of personal burnout or external distractions. Here is how…


Book cover of You're Going to Survive

Mahlena-Rae Johnson Author Of Speak Anyway: A Public Speaking Guide for Introverted CEOs with Stage Fright

From my list on books for introverted leaders who need to get out of their own way.

Why am I passionate about this?

I am a writer. That is the simplest way to condense the comedic, entrepreneurial, megalomaniacal human who appears in this form. And yes, I am an introvert, but one of the few who lacks stage fright. Additionally, I have met four of the five authors on this list. I am hoping the fifth one invites me to speak on her new journey to Unlock Your Big Energy. In conclusion, I 💜choco chip cookies, Murder, She Wrote, and BTS, in that order. Thank you for reading. 🙂

Mahlena-Rae's book list on books for introverted leaders who need to get out of their own way

Mahlena-Rae Johnson Why did Mahlena-Rae love this book?

As an immigrant who moved from Los Angeles to Toronto in 2018 and became a Canadienne of Américaine descent in 2023, the past five years have been challenging. Alexandra Franzen’s book reminded me that I am going to be okay, good even.

These horror stories that became celebrations of triumph showed me, in the words of Dr. Maya Angelou, how to find the rainbow in my cloud. I have faced my own share of disappointment, and I have turned lemons into lemonade. But having a book that not only tells stories of other people’s struggles but also provides survival tips based on those stories helps me to face my fear of failure and keep working toward my goals. 

By Alexandra Franzen,

Why should I read it?

2 authors picked You're Going to Survive as one of their favorite books, and they share why you should read it.

What is this book about?

Never Give Up!

"This book is your new best friend on a bad day." -Vanessa Van Edwards, bestselling author of Captivate

"It's one thing to say 'never give up!' but it's another thing to actually live through the pain of rejection and disappointment that makes you question your work and your worth. When that happens, read this book. It will get you through." -Nicole Antoinette, host of Real Talk Radio

Life involves overcoming adversity. No matter what kind of career you've chosen, you're going to deal with discouragement, frustration, and situations that are, shall we say, "less than ideal." It…


Book cover of My Friend Fear: Finding Magic in the Unknown

Elena Mutonono Author Of Grounded Growth: Sustainable and Profitable Online Teaching Business On Your Own Terms

From my list on online language teachers building their own businesses.

Why am I passionate about this?

The start of my own online teaching business in 2010 felt both liberating and frustrating. I enjoyed working for myself but struggled to make my offers unique, attractive, sustainable, and successful. I had no idea how to make my voice heard in the highly-saturated and fast-growing online teaching industry. Following the advice of famous online business gurus, I lost track of what I wanted my business to accomplish and burned out following every online teaching trend there was. The books I’ve selected helped me align with my own vision and values, inspired me to overcome my limitations and succeed on my own terms.

Elena's book list on online language teachers building their own businesses

Elena Mutonono Why did Elena love this book?

One of the challenges of running an online teaching business is starting on the path of the unknown. I’ve had to face many fears on my journey, some of them are so well-masked that it took years to understand what they are. These fears have held me back. That’s why I appreciate reading Meera’s reflections on fear, how to befriend it and see it as an indication for growth. Beautifully written and illustrated, this book is a delight to hold in your hands, and I believe its message will gently guide you towards a life of overcoming your fears so you can journey into a new land of entrepreneurship with more curiosity and confidence.

By Meera Lee Patel,

Why should I read it?

1 author picked My Friend Fear as one of their favorite books, and they share why you should read it.

What is this book about?

From the bestselling author of Start Where You Are comes a vibrantly inspiring look at making peace with fear--to become our truest selves

On the heels of her bestselling journal Start Where You Are, author and illustrator Meera Lee Patel takes us deeper into her artistic vision and emotional journey in this stunning new four-color book. A mix of personal reflections, inspirational quotes, questions for reflection, and breathtaking watercolor visuals, My Friend Fear asserts that having big fear is an opportunity to make big changes, to discover the remarkable potential inside ourselves.


Book cover of Things Are What You Make of Them: Life Advice for Creatives

Elena Mutonono Author Of Grounded Growth: Sustainable and Profitable Online Teaching Business On Your Own Terms

From my list on online language teachers building their own businesses.

Why am I passionate about this?

The start of my own online teaching business in 2010 felt both liberating and frustrating. I enjoyed working for myself but struggled to make my offers unique, attractive, sustainable, and successful. I had no idea how to make my voice heard in the highly-saturated and fast-growing online teaching industry. Following the advice of famous online business gurus, I lost track of what I wanted my business to accomplish and burned out following every online teaching trend there was. The books I’ve selected helped me align with my own vision and values, inspired me to overcome my limitations and succeed on my own terms.

Elena's book list on online language teachers building their own businesses

Elena Mutonono Why did Elena love this book?

I met the author, Adam J. Kurz, at a conference for creatives, and his story of starting and growing his creative business inspired me to buy this book. In the book Adam shares tiny, easy-to-read tips for creatives who want to share their work with the world in their own unique and authentic way. Each page of the book is perforated so you can tear it out and send it as a small reminder to a friend. I love the message in the title – things are what you make of them – and this book offers you a unique perspective on failure, success, creative block, fear, starting again, and organizing your work life so you can enjoy it. 

By Adam J. Kurtz,

Why should I read it?

1 author picked Things Are What You Make of Them as one of their favorite books, and they share why you should read it.

What is this book about?

"Adam J. Kurtz wants you to feel better. About yourself. About the world. About the creative process." -Adweek
 
Insights and inspiration for anyone who makes art (or anything else) from someone who's been there (and maybe still is).

From the creative mind and heart of designer Adam J. Kurtz comes this upbeat rallying cry for creators of all stripes. Expanding on a series of popular essays, this handwritten and heartfelt book shares wisdom and empathy from one working artist to others in his signature tone: empathetic, vulnerable, inclusive, and conversational. Perforated tear-and-share pages make it easy to display the most…


Book cover of Writing Picture Books: A Hands-On Guide from Story Creation to Publication

Leon Conrad Author Of Story and Structure: A complete guide

From my list on writing without killing creativity.

Why am I passionate about this?

As a writer, I love words and am continuously fascinated by the way they work. In terms of writing manuals, I particularly value the work of writers who combine knowledge and understanding of writing techniques while also providing inspiration and keys to freeing the imagination. I’ve found these books brilliantly complement my professional interest in story structure and how story works, and match my own approach to combining theory with practice; craft with art in my work on story. I hope you find they inspire creativity in you, too.

Leon's book list on writing without killing creativity

Leon Conrad Why did Leon love this book?

Whatever genre you’re drawn to, this book is well worth investing in. It delivers exactly what its subtitle describes: a hands-on guide to writing picture books from story creation to publication. Although not primarily a picture book writer, I’ve found the book incredibly useful in developing general writing skills. I’ve used the exercises on language to improve the aural and rhythmic qualities of my writing. It’s also given me new ways to think about approaching layout and composition. It has the potential to enhance writing quality almost effortlessly. Although the revised expanded edition published in 2018 contains information specific to the publishing market then, the practical information in the book is unlikely to date as quickly. Who knows? You could end up writing picture books as well!

By Ann Whitford Paul,

Why should I read it?

1 author picked Writing Picture Books as one of their favorite books, and they share why you should read it.

What is this book about?

Master the Art of Writing Enthralling Tales for the Youngest pre-and emerging readers!

Fully updated and thoroughly revised, Writing Picture Books Revised and Expanded Edition is the go-to resource for writers crafting stories for children ages two to eight. You'll learn the unique set of skills it takes to bring your story to life by using tightly focused text and leaving room for the illustrator to be creative.

Award-winning author Ann Whitford Paul helps you develop the skills you need by walking you through techniques and exercises specifically for picture book writers. You'll find:

   • Instruction on generating ideas, creating…


Book cover of All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Daryl Weber Author Of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

From my list on to help you understand the mind of your customer.

Why am I passionate about this?

Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers. 

Daryl's book list on to help you understand the mind of your customer

Daryl Weber Why did Daryl love this book?

Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it. 

By Seth Godin,

Why should I read it?

1 author picked All Marketers Are Liars as one of their favorite books, and they share why you should read it.

What is this book about?

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than…


Book cover of The Ultimate Small Business Marketing Book

Jackie Jarvis Author Of Quick Wins in Sales and Marketing: 50 inspiring ideas to grow your business

From my list on marketing strategies for small business owners.

Why am I passionate about this?

As a business development coach and mentor with a strong background in sales and marketing roles in the SME and small business world, I have always been passionate about learning as much as I can about what works well in sales and marketing. Practicing what I preach has always been important, and I love books that align with my belief that sales and marketing need not be complex or onerous to get results. From my experience Small Business Owners do not have the band width to wade through complex marketing speak, they appreciate it when it is straight forward and simple. 

Jackie's book list on marketing strategies for small business owners

Jackie Jarvis Why did Jackie love this book?

I love this book because it is so accessible and real. It is a substantial book that is more like a good marketing course. I would say it is one of my best go-to reference books. There is so much money, time, and effort wasted on marketing that doesn’t work, and I am a big believer in putting the time and effort into creating the best strategic plan. This book has given me a resource to refer to, to check my knowledge. 

I love a marketing book that shows that the author understands the small business owner and this author does. I found the case studies brought the marketing methods and ideas alive for me. The way this book is written it feels like the author really cares about helping small business owners with their marketing. I love that. 

By Dee Blick,

Why should I read it?

1 author picked The Ultimate Small Business Marketing Book as one of their favorite books, and they share why you should read it.

What is this book about?

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more!


Book cover of Valuable Content Marketing: How to Make Quality Content Your Key to Success

Henneke Duistermaat Author Of How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

From my list on writing for the web.

Why am I passionate about this?

In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing! 

Henneke's book list on writing for the web

Henneke Duistermaat Why did Henneke love this book?

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

By Sonja Jefferson, Sharon Tanton,

Why should I read it?

1 author picked Valuable Content Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…


Book cover of Purple Cow: Transform Your Business by Being Remarkable

Jackie Jarvis Author Of Quick Wins in Sales and Marketing: 50 inspiring ideas to grow your business

From my list on marketing strategies for small business owners.

Why am I passionate about this?

As a business development coach and mentor with a strong background in sales and marketing roles in the SME and small business world, I have always been passionate about learning as much as I can about what works well in sales and marketing. Practicing what I preach has always been important, and I love books that align with my belief that sales and marketing need not be complex or onerous to get results. From my experience Small Business Owners do not have the band width to wade through complex marketing speak, they appreciate it when it is straight forward and simple. 

Jackie's book list on marketing strategies for small business owners

Jackie Jarvis Why did Jackie love this book?

I love this book because it made me really think about my own Purple Cow! I wondered what makes me remarkable and likely to stand out from the competition. Reading it, made me question whether I was getting that across in my marketing or not. I love Seth Godin’s writing style. I like his creativity and his point you are either remarkable or invisible. 

After reading this book, I began questioning myself and my clients more, and I started noticing businesses that have a clear purple cow. Putting a Purple Cow into everything you do is something that I found easy to remember. I love the simple genius of this message.  

By Seth Godin,

Why should I read it?

2 authors picked Purple Cow as one of their favorite books, and they share why you should read it.

What is this book about?

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a…


Book cover of Innovation in Marketing: New Perspectives for Profit and Growth

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

I discovered marketing and was motivated by an amazing man called Theodore Levitt. I actually visited him at Harvard when he helped me with the Malibu launch in 1979. Levitt was an inspirational marketer, well ahead of his time.

This, his first book, was published in 1962. He rightly said in the book, “Every major industry was once a growth industry,” but as we know (and Levitt said it), there are some that are now riding a wave of growth enthusiasm very much in the shadow of decline.

You have to understand why things develop. The failure is usually at the top because the executives responsible for the company do not understand the changing environment or respond positively to it. For example, Hollywood barely escaped being totally ravished by television before the film companies went through drastic reorganisation but initially, they did not see television as a competitor. They did…

By Theodore Levitt,

Why should I read it?

1 author picked Innovation in Marketing as one of their favorite books, and they share why you should read it.


Book cover of Keep Going: 10 Ways to Stay Creative in Good Times and Bad
Book cover of You're Going to Survive
Book cover of My Friend Fear: Finding Magic in the Unknown

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