Purple Cow
Book description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by…
Why read it?
1 author picked Purple Cow as one of their favorite books. Why do they recommend it?
This book was published in 2002 by Seth Godin, who has a very positive attitude. I agree when he says, “Marketing is too important to be left to the Marketing Department.” It has to be the total focus of the entire company, and he implied there are not enough p’s. For years, marketing has talked about the 5 p’s of marketing, and everyone has their favourite 5, but there are many more.
Ultimately it is the people throughout the entire company, and everyone has to realise that there is only one boss in business–the customer who votes with his or…
From James' list on dynamic personal and business tips to build long-term successful brands.
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