100 books like Innovation in Marketing

By Theodore Levitt,

Here are 100 books that Innovation in Marketing fans have personally recommended if you like Innovation in Marketing. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Shoe Dog: A Memoir by the Creator of Nike

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

I am a firm believer that you never stop learning, and you learn from everybody.

I was very impressed by Nike. As a young athlete in the 60s, I sometimes had to run barefoot because I could not afford shoes, and I was a keen athlete. Phil Knight’s remarkable book was first published in 2016. I thought it was fascinating because he talked all about the tenacity, determination and commitment and the fact that you have to stand up to people because 99% of people will tell you you will never get there. He got there brilliantly, and, of course, Nike is a phenomenal success.

I was inspired by Phil Knight’s vision, courage, tenacity, and determination to overcome many enormous obstacles to build a great global brand. I sincerely believe this book will be very helpful to any entrepreneur.

By Phil Knight,

Why should I read it?

8 authors picked Shoe Dog as one of their favorite books, and they share why you should read it.

What is this book about?

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates

'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual…


Book cover of Purple Cow: Transform Your Business by Being Remarkable

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

This book was published in 2002 by Seth Godin, who has a very positive attitude. I agree when he says, “Marketing is too important to be left to the Marketing Department.” It has to be the total focus of the entire company, and he implied there are not enough p’s. For years, marketing has talked about the 5 p’s of marketing, and everyone has their favourite 5, but there are many more.

Ultimately it is the people throughout the entire company, and everyone has to realise that there is only one boss in business–the customer who votes with his or her feet (I quote this in my book).

Why is it called “Purple Cow”? All cows look the same, but the essence of a purple cow is that it must be remarkable. His book is about the how and why of remarkable. Coupled with remarkable is, of course, tenacity and…

By Seth Godin,

Why should I read it?

1 author picked Purple Cow as one of their favorite books, and they share why you should read it.

What is this book about?

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a…


Book cover of Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

Neville Isdell, who retired as Chairman of Coca-Cola in 2009, whilst born in Ireland, grew up in Zambia, as I did, and by coincidence, we were both at Cape Town University, and we worked together at Coca-Cola in Johannesburg for a year in 1969.

Neville is very direct and cannot stand sycophantic behaviour, which I respect. He lived and worked in 11 countries on 5 continents in his 43 years at Coca-Cola, and he placed a great deal of importance on understanding and respecting local culture. He believed much of his success came from selecting strong people who focused on the importance of positive action over words. He also states that the majority of views often mean that something has happened, but more importantly, it is the minority view and ideas where breakthrough growth and success lie.

Between 2004 and 2009, when he took over as the CEO of Coca-Cola…

By Neville Isdell, David Beasley,

Why should I read it?

1 author picked Inside Coca-Cola as one of their favorite books, and they share why you should read it.

What is this book about?

The first a Coca-Cola CEO tells the remarkable story of the company€™s revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world€™s leading soft-drink company. This first a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while…


Book cover of On Strategy

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

My last recommendation is one I read recently, published by Chris Woolston. I worked with Chris Woolston for many years in two different companies, and he did a great job; then he formed his own company called “Forward Thinking.”

He is a great strategist. His book encapsulates the essence of his approach to strategy in life and at work. The Bible, says, “Where there is no vision, the people perish,” but I personally add that you need a good strategic plan to achieve your vision.

People often struggle with the concept of strategy–it can sound worthy and intellectual–but in essence, it is a simple concept.  You need to be clear about what you want to achieve and have a clear plan to achieve it, a plan that draws on your unique strengths to achieve what is important to you and your company, often in a testing environment with all sorts…

By Chris Woolston,

Why should I read it?

1 author picked On Strategy as one of their favorite books, and they share why you should read it.


Book cover of The Right Story

Elena Mutonono Author Of Grounded Growth: Sustainable and Profitable Online Teaching Business On Your Own Terms

From my list on online language teachers building their own businesses.

Why am I passionate about this?

The start of my own online teaching business in 2010 felt both liberating and frustrating. I enjoyed working for myself but struggled to make my offers unique, attractive, sustainable, and successful. I had no idea how to make my voice heard in the highly-saturated and fast-growing online teaching industry. Following the advice of famous online business gurus, I lost track of what I wanted my business to accomplish and burned out following every online teaching trend there was. The books I’ve selected helped me align with my own vision and values, inspired me to overcome my limitations and succeed on my own terms.

Elena's book list on online language teachers building their own businesses

Elena Mutonono Why did Elena love this book?

Most online teachers I’ve worked with detest the idea of marketing, and yet this is something we cannot avoid especially when running our own business. Bernadette Jiwa defines marketing as a story you tell that has the capacity to change the world. In the book she shares multiple purposeful stories of people who shared their message in the most authentic way and how their courage moved others to action and brought about change. This is a guide into marketing that will make you excited about the change you seek to make and how your small online teaching business can transform the world. 

By Bernadette Jiwa,

Why should I read it?

1 author picked The Right Story as one of their favorite books, and they share why you should read it.

What is this book about?

"Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful.—"SETH GODIN

What makes some bad ideas successful, and why do many good ideas fail?

It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time,…


Book cover of All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Daryl Weber Author Of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

From my list on to help you understand the mind of your customer.

Why am I passionate about this?

Since I was young, I was fascinated with how the mind works; how all of our thoughts, feelings, memories, decisions, and actions come out of this lump of flesh in our heads. I studied consciousness, psychology, and neuroscience both at university, and on my own for decades. Once I started working in marketing, for many of the biggest and best brands in the world, I realized that marketers tend to have deep misconceptions and misunderstandings for how the mind actually works. My goal is to bridge the gap between all of the knowledge we have about the brain, and how that could be helpful to brands and marketers. 

Daryl's book list on to help you understand the mind of your customer

Daryl Weber Why did Daryl love this book?

Seth Godin has become a leading voice and best-selling author, especially in the world of marketing. While others of his books are more widely known, this book is very underappreciated. It is wonderfully written and helps you truly understand the role of marketing in today’s world to truly connect with how consumers see the world, and your brand within it. 

By Seth Godin,

Why should I read it?

1 author picked All Marketers Are Liars as one of their favorite books, and they share why you should read it.

What is this book about?

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than…


Book cover of Valuable Content Marketing: How to Make Quality Content Your Key to Success

Henneke Duistermaat Author Of How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

From my list on writing for the web.

Why am I passionate about this?

In 2012, I escaped my corporate job to found Enchanting Marketing. I had discovered I love writing and I love teaching people how to write even more. I help small business owners and solo flyers find their voice and share their ideas with gusto, so they can captivate, educate, and inspire their audience. I created this list with 5 book recommendations as a mini-course on writing for the web. There’s little overlap between the books; they all complement each other. Happy reading and happy writing! 

Henneke's book list on writing for the web

Henneke Duistermaat Why did Henneke love this book?

For writing online beyond your own website, I highly recommend this book. It presents both the big picture and the nitty-gritty of content marketing for small businesses.

What I like about this book is that the authors understand that as a small business, you can’t do everything and be everywhere. So, choose where you want to be and create content that captivates, educates, and inspires your audience.

By Sonja Jefferson, Sharon Tanton,

Why should I read it?

1 author picked Valuable Content Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be…


Book cover of Let's Get Visible: How To Get Noticed And Sell More Books

Scott Lorenz Author Of Book Title Generator: A Proven System in Naming Your Book

From my list on how to market and promote a book.

Why am I passionate about this?

I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern. 

Scott's book list on how to market and promote a book

Scott Lorenz Why did Scott love this book?

In my years as a book marketer and book publicist I have found the real experts in this field are other authors. These are the people whose livelihoods depend on selling books. This is not a hobby for David Gaughran, being an author is how he makes a living. As a result, he’s studied, analyzed, and written about what makes a successful book and graciously shared this knowledge with fellow authors.

The fact that he is a bestselling author himself and has taken the time to analyze Amazon in every way conceivable way is reason enough to buy this book. I highly recommend Let’s Get Visible and consider it a must-read for all authors.

By David Gaughran,

Why should I read it?

1 author picked Let's Get Visible as one of their favorite books, and they share why you should read it.

What is this book about?

Take your sales to the next level! The author of the award-winning, bestselling Let's Get Digital is back with an advanced guide for more experienced self-publishers.

There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.

In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:

* Leverage Amazon's famous recommendation engine to…


Book cover of Marketing Rebellion: The Most Human Company Wins

Keith A. Quesenberry Author Of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

From my list on understanding how marketing has changed.

Why am I passionate about this?

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

Keith's book list on understanding how marketing has changed

Keith A. Quesenberry Why did Keith love this book?

Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.

By Mark W. Schaefer,

Why should I read it?

1 author picked Marketing Rebellion as one of their favorite books, and they share why you should read it.

What is this book about?

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…


Book cover of The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Stephen McGarvey Author Of Ignite a Shift: Engaging Minds, Guiding Emotions and Driving Behavior

From my list on the power of ideas and positive thinking.

Why am I passionate about this?

I wasn’t always a reader. Diagnosed with a learning disorder in elementary school, I hated reading and school. Eventually, I discovered my passion for psychology, neurolinguistics, and persuasion and influence, and have now become a lifelong reader! Through my boutique consulting firm Solutions In Mind, my colleagues and I have been coaching executive teams to make the changes required to improve sales, organizational behavior, and communication. In my latest book, Ignite a Shift, I equip readers to think about how they and those around them think, feel and do. With greater awareness you’ll be able to better establish and meet your goals and persuade and influence others to do the same. 

Stephen's book list on the power of ideas and positive thinking

Stephen McGarvey Why did Stephen love this book?

Take a second and think, “what is marketing?” Simply put, marketing involves having an idea and persuading others to believe or buy into that idea. We use marketing in our daily lives and probably don’t even think about it. Getting someone to agree to meet you at the restaurant of your choice or helping your family decide that the movie you suggested is the one you should all watch tonight involves some key marketing tenants. This book can help you examine your ideas and discover why they work or fall by the wayside. The 22 Immutable Laws of Marketing helped me better understand that although all my ideas and concepts might not be successful, there is a process of understanding why that is and how I can alter them to be more valuable. 

By Al Ries, Jack Trout,

Why should I read it?

1 author picked The 22 Immutable Laws of Marketing as one of their favorite books, and they share why you should read it.

What is this book about?

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained…


5 book lists we think you will like!

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