100 books like Inside Coca-Cola

By Neville Isdell, David Beasley,

Here are 100 books that Inside Coca-Cola fans have personally recommended if you like Inside Coca-Cola. Shepherd is a community of 11,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Shoe Dog: A Memoir by the Creator of Nike

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

I am a firm believer that you never stop learning, and you learn from everybody.

I was very impressed by Nike. As a young athlete in the 60s, I sometimes had to run barefoot because I could not afford shoes, and I was a keen athlete. Phil Knight’s remarkable book was first published in 2016. I thought it was fascinating because he talked all about the tenacity, determination and commitment and the fact that you have to stand up to people because 99% of people will tell you you will never get there. He got there brilliantly, and, of course, Nike is a phenomenal success.

I was inspired by Phil Knight’s vision, courage, tenacity, and determination to overcome many enormous obstacles to build a great global brand. I sincerely believe this book will be very helpful to any entrepreneur.

By Phil Knight,

Why should I read it?

8 authors picked Shoe Dog as one of their favorite books, and they share why you should read it.

What is this book about?

'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates

'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual…


Book cover of Innovation in Marketing: New Perspectives for Profit and Growth

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

I discovered marketing and was motivated by an amazing man called Theodore Levitt. I actually visited him at Harvard when he helped me with the Malibu launch in 1979. Levitt was an inspirational marketer, well ahead of his time.

This, his first book, was published in 1962. He rightly said in the book, “Every major industry was once a growth industry,” but as we know (and Levitt said it), there are some that are now riding a wave of growth enthusiasm very much in the shadow of decline.

You have to understand why things develop. The failure is usually at the top because the executives responsible for the company do not understand the changing environment or respond positively to it. For example, Hollywood barely escaped being totally ravished by television before the film companies went through drastic reorganisation but initially, they did not see television as a competitor. They did…

By Theodore Levitt,

Why should I read it?

1 author picked Innovation in Marketing as one of their favorite books, and they share why you should read it.


Book cover of Purple Cow: Transform Your Business by Being Remarkable

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

This book was published in 2002 by Seth Godin, who has a very positive attitude. I agree when he says, “Marketing is too important to be left to the Marketing Department.” It has to be the total focus of the entire company, and he implied there are not enough p’s. For years, marketing has talked about the 5 p’s of marketing, and everyone has their favourite 5, but there are many more.

Ultimately it is the people throughout the entire company, and everyone has to realise that there is only one boss in business–the customer who votes with his or her feet (I quote this in my book).

Why is it called “Purple Cow”? All cows look the same, but the essence of a purple cow is that it must be remarkable. His book is about the how and why of remarkable. Coupled with remarkable is, of course, tenacity and…

By Seth Godin,

Why should I read it?

1 author picked Purple Cow as one of their favorite books, and they share why you should read it.

What is this book about?

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a…


Book cover of On Strategy

James Espey Author Of 365 Quotes to Accelerate your Career and Find Balance in Life

From my list on dynamic personal and business tips to build long-term successful brands.

Why am I passionate about this?

Well, all my life, I have been passionately involved in Marketing. I was an intrapreneur in the organisation, challenging the system and trying to build brands for the future. I always took an extremely long-term view, and when I was fired for launching Chivas Regal 18, which is now No. 1 in the world in its category, I became an entrepreneur. I backed start-ups, including my own company. The most successful brand I was ever involved with was called Mimecast, which is an anti-virus company, that sold not too long ago for $5.6 billion.

James' book list on dynamic personal and business tips to build long-term successful brands

James Espey Why did James love this book?

My last recommendation is one I read recently, published by Chris Woolston. I worked with Chris Woolston for many years in two different companies, and he did a great job; then he formed his own company called “Forward Thinking.”

He is a great strategist. His book encapsulates the essence of his approach to strategy in life and at work. The Bible, says, “Where there is no vision, the people perish,” but I personally add that you need a good strategic plan to achieve your vision.

People often struggle with the concept of strategy–it can sound worthy and intellectual–but in essence, it is a simple concept.  You need to be clear about what you want to achieve and have a clear plan to achieve it, a plan that draws on your unique strengths to achieve what is important to you and your company, often in a testing environment with all sorts…

By Chris Woolston,

Why should I read it?

1 author picked On Strategy as one of their favorite books, and they share why you should read it.


Book cover of The Transformation Factor: Leading Your Company for Good, for God, and for Growth

Gary Harpst Author Of Built to Beat Chaos: Biblical Wisdom for Leading Yourself and Others

From my list on applying Christian principles to business and leadership.

Why am I passionate about this?

Following several years of working for the Ohio State University and Marathon Oil, I co-founded and became CEO of Solomon Software, originally named TLB, Inc. (The Lord’s Business) headquartered in Findlay, Ohio. We grew to more than 400 employees and $60 million in revenue, servicing over 40,000 clients worldwide, and then sold our company to Great Plains Software and that combined business was sold to Microsoft six months later. I later established Solomon Cloud Solutions, a technology consulting service firm for Microsoft Independent Software Vendors and Microsoft Business Solutions Channel Partners. Now, I assist businesses and organizations with implementing leadership development systems that will help them grow with a company called LeadFirst.ai.

Gary's book list on applying Christian principles to business and leadership

Gary Harpst Why did Gary love this book?

This book shows us an example of a generational change of leadership and details a spiritual epiphany which leads to the transformation of an organization, now employing over 17,000 people.

And it all started with a young CEO who sensed that he did not have the same kind of attention and accountability to his purpose in Jesus Christ as he did to his stockholders from a return-on-investment point of view. 

I love how this story illustrates the power we have to impact the lives of people around us when we lead our businesses in a way that aligns with God’s purposes.

By J Frank Harrison III,

Why should I read it?

1 author picked The Transformation Factor as one of their favorite books, and they share why you should read it.

What is this book about?

Culture Is Everything. A good leader builds and establishes a company culture people want to be a part of. A transformational leader elevates that, cultivating a culture in which everyone-from the top down-is empowered to use their talents to live and work at their best. As the chairman and CEO of Coca-Cola Consolidated, the largest Coca-Cola bottler in the United States, J. Frank Harrison III knows firsthand the importance of not only prioritizing culture but also living out and modeling the values that drive it. He believes every person in an organization matters and how they are led matters just…


Book cover of Power Questions: Build Relationships, Win New Business, and Influence Others

Michael J. Marquardt and Bob Tiede Author Of Leading with Questions: How Leaders Discover Powerful Answers by Knowing How and What to Ask

From my list on asking questions that will change you and the world.

Why are we passionate about this?

Michael Marquardt is Professor Emeritus of Human and Organizational Learning at George Washington University, where he directed the Global Certificate and Executive Leadership Programs. He's a Co-founder and first President of the World Institute for Action Learning. Dr. Marquardt has authored 27 books and his publications has sold over a million copies. Bob Tiede is on the U.S. Leadership Development Team at Cru, an interdenominational Christian parachurch organization. His blog, LeadingWithQuestions.com is in its 11th year and followed by Leaders in over 190 countries. Bob is the author of Great Leaders ASK Questions, Little Book of Big Leading With Questions Quotes, and 262 Questions Paul the Apostle of Christ Asked.

Michael's book list on asking questions that will change you and the world

Michael J. Marquardt and Bob Tiede Why did Michael love this book?

Reading a list of great questions by themselves, most often, does not motivate me to ask any of them.

But reading stories, sharing how a great question was discovered or how asking it has changed the person asked or changed a relationship or resulted in a successful outcome, instantly motivates me to find someone I can ask! Power Questions shares 30-plus stories that will instantly have you wanting to find someone to ask that same question!

By Andrew Sobel, Jerold Panas,

Why should I read it?

1 author picked Power Questions as one of their favorite books, and they share why you should read it.

What is this book about?

An arsenal of powerful questions that will transform every conversation

Skillfully redefine problems. Make an immediate connection with anyone. Rapidly determine if a client is ready to buy. Access the deepest dreams of others. Power Questions sets out a series of strategic questions that will help you win new business and dramatically deepen your professional and personal relationships. The book showcases thirty-five riveting, real conversations with CEOs, billionaires, clients, colleagues, and friends. Each story illustrates the extraordinary power and impact of a thought-provoking, incisive power question. To help readers navigate a variety of professional challenges, over 200 additional, thought-provoking questions…


Book cover of The Janitor: How an Unexpected Friendship Transformed a CEO and His Company

Mónica Ramírez Chimal Author Of Make life Yours!: Based on real facts

From my list on live life fully.

Why am I passionate about this?

I’m a person like you who has lived difficult situations, has had losses, made mistakes, and deals with bad days wondering about my existence and purpose in life. I have a gift, and it's writing; I began sending reflective messages to the people at my office and that’s when I noticed that people loved them. Years later, after reading several books and accumulating more experience, I realized that there are several experiences that are common to all, but few questioned. Therefore, I decided to share my insight and thoughts in my second book, hoping to help people be a better version of themselves and live their lives to their fullest.

Mónica's book list on live life fully

Mónica Ramírez Chimal Why did Mónica love this book?

I enjoyed reading this book because it’s written as a story. All the learning is through the janitor, on his advice to the CEO, to see life in a different way.

It opened my eyes because, at that moment, I was doing what the CEO does in the book: I was very stressed, not having time for something else, and wrongly thinking that I needed to do more in the same way. The message of the book was compelling for me: I needed to change the way I lived my life because this book made me reflect on how I would leave my legacy.

There are few books that I’ve read that made me cry, this one did. It touched my heart, and hopefully, I touch other lives. 

By Todd Hopkins, Ray Hilbert,

Why should I read it?

1 author picked The Janitor as one of their favorite books, and they share why you should read it.

What is this book about?

Do you ever find yourself losing sight of the important things in life-work and stress can become overwhelming at times. Such is the situation where CEO Roger Kimbrough finds himself in this business parable.

The Janitor was inspired by Todd Hopkins's personal experiences of interviewing overqualified retired businessmen for evening shift janitorial positions. Todd's applicants consistently would say they simply needed something to do. In this fable, janitor Bob Tidwell helps Roger to reevaluate how he is leading his business and his life. Bob's counsel is based upon six principles that Todd and coauthor Ray Hilbert discovered have the most…


Book cover of One True Mate

Heather Hildenbrand Author Of Wolf Cursed

From my list on young adult shifter romance.

Why am I passionate about this?

I've always been a bookworm. From the Boxcar Children and The Hobbit as a kid to Nora Roberts, Danielle Steele, and even Stuart Woods as an adult. None of those genres hold such a special place in my heart as Young Adult. Self-discovery, overcoming pain and trauma of childhood, making deliberate choices about love, and life, and who we’re going to be in this world—young adulthood is fraught with the elements necessary for unforgettable stories. Since I began publishing 10 years ago, my books have sold thousands of copies worldwide and won numerous book awards, but the thing that keeps me writing is being a reader first.

Heather's book list on young adult shifter romance

Heather Hildenbrand Why did Heather love this book?

For me, one of the best parts of a shifter romance story is a character who finds his/her “fated mate.” The idea of a fated mate is kind of like a prince charming, one true love, and soul mate all rolled into one. It’s the ultimate love story. The idea that there’s that perfect person for you out there and oh, look, destiny just brought you to their doorstep. I am a sucker for that storyline and I know, if you love shifters and romance, you are too. One True Mate has the fated mates theme perfected. It also has a storyline with secrets, friendship, family, overcoming a painful past, and a main character who has to find a way to heal herself enough to love someone else. Basically, this one has it all. 

By Julie Trettel,

Why should I read it?

1 author picked One True Mate as one of their favorite books, and they share why you should read it.

What is this book about?

Kelsey Adams is alone, and has been since childhood. Running away is all she knows and necessary to preserve her deepest, darkest secret. She can not afford for anyone to get close, or know about the monster within. But when she lands a lucrative job as an administrative assistant to Kyle Westin, CEO of the Westin Foundation, her life changes and everything's at stake. Can she conceal her growing feelings and her true self from this enigmatic, strong willed man, or will her world fall apart? Kyle Westin, an alpha male who always gets what he wants, has watched and…


Book cover of King of Wrath

Delaney Diamond Author Of Ethan

From my list on swoon-worthy heroes in romance.

Why am I passionate about this?

I’ve been a published romance author since 2010, but even before I published my first romance novel, I was an avid reader of the genre. In fact, I started at the very young age of eleven, checking out romance novels from my local public library. Over the years, I’ve read hundreds of books and found the ones that I enjoy the most have the most intriguing heroes who fall hard for the heroine. 

Delaney's book list on swoon-worthy heroes in romance

Delaney Diamond Why did Delaney love this book?

This book has everything I love about the billionaire trope—a filthy rich alpha male used to controlling every aspect of his life falling hard for one woman. 

Dante and Vivian were forced into a marriage of convenience because Vivian’s father blackmailed Dante—unbeknownst to her. In the beginning, Dante is rude and unkind, but as the story progresses, Vivian gets under his skin—in a good way.

I got a kick out of watching him slowly fall in love with her and the way that love manifested in acts of kindness—big and small. Dante softened toward Vivian and became willing to do anything to make her happy. His transformation from a hateful brute to a loving future spouse was not only enjoyable to watch, there were times when I actually sighed because Vivian was a lucky chica indeed. 

By Ana Huang,

Why should I read it?

1 author picked King of Wrath as one of their favorite books, and they share why you should read it.

What is this book about?

*A NEW YORK TIMES BESTSELLER*

An arranged marriage billionaire romance standalone from New York Times bestselling author and BookTok sensation Ana Huang.

She was my North Star, the brightest jewel in my sky.

Ruthless. Meticulous. Arrogant.

Billionaire CEO Dante Russo thrives on control, both personally and professionally.

He never planned to marry…until the threat of blackmail forces him into an engagement with a woman he barely knows.

Vivian Lau, jewelry heiress and daughter of his newest enemy. The wife he never wanted, and the weakness he never saw coming.

It doesn't matter how beautiful or charming she is. Dante will…


Book cover of From Values to Action: The Four Principles of Values-Based Leadership

Kyle McDowell Author Of Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence

From my list on becoming the leader you wish you had.

Why am I passionate about this?

I’ve always been fascinated with leadership and the skills required to be a great leader. This fascination also indirectly drew my attention to the sheer volume of bad bosses in the workplace. For nearly three decades, I was fortunate enough to amass an impressive track record of delivering great business results while leading tens of thousands of employees at some of America’s largest corporations. However in spite of those results, I still found myself unfilled and apathetic toward the environments I actually helped to create. I knew there had to be a better way and the books on my list helped me find the energy and passion I entered the workforce with so long ago. 

Kyle's book list on becoming the leader you wish you had

Kyle McDowell Why did Kyle love this book?

From Values to Action is a blueprint for leaders of any tenure.

Written by a former Fortune 500 CEO turned business school professor, the book masterfully outlines the importance of being a Values-based leader.

Kraemer’s four principles, self-reflection, balance and perspective, true self-confidence, and genuine humility, are stalwart characteristics of the world’s most successful leaders.

By Harry M. Kraemer,

Why should I read it?

1 author picked From Values to Action as one of their favorite books, and they share why you should read it.

What is this book about?

Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards

Respected former CEO, professor, and speaker examines what it takes to become a values-based leader

In this highly-anticipated book, Harry Kraemer argues that today's business environment demands values-based leaders who, in "doing the right thing," deliver outstanding and lasting results. The journey to becoming a values-based leader starts with self-reflection. He asks, "If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?" Kraemer identifies self-reflection as the first of…


5 book lists we think you will like!

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