100 books like Inside Coca-Cola

I am a firm believer that you never stop learning, and you learn from everybody.

I was very impressed by Nike. As a young athlete in the 60s, I sometimes had to run barefoot because I could not afford shoes, and I was a keen athlete. Phil Knight’s remarkable book was first published in 2016. I thought it was fascinating because he talked all about the tenacity, determination and commitment and the fact that you have to stand up to people because 99% of people will tell you you will never get there. He got there brilliantly, and, of course, Nike is a phenomenal success.

I was inspired by Phil Knight’s vision, courage, tenacity, and determination to overcome many enormous obstacles to build a great global brand. I sincerely believe this book will be very helpful to any entrepreneur.

I discovered marketing and was motivated by an amazing man called Theodore Levitt. I actually visited him at Harvard when he helped me with the Malibu launch in 1979. Levitt was an inspirational marketer, well ahead of his time.

This, his first book, was published in 1962. He rightly said in the book, “Every major industry was once a growth industry,” but as we know (and Levitt said it), there are some that are now riding a wave of growth enthusiasm very much in the shadow of decline.

You have to understand why things develop. The failure is usually at the top because the executives responsible for the company do not understand the changing environment or respond positively to it. For example, Hollywood barely escaped being totally ravished by television before the film companies went through drastic reorganisation but initially, they did not see television as a competitor. They did… show more.

This book was published in 2002 by Seth Godin, who has a very positive attitude. I agree when he says, “Marketing is too important to be left to the Marketing Department.” It has to be the total focus of the entire company, and he implied there are not enough p’s. For years, marketing has talked about the 5 p’s of marketing, and everyone has their favourite 5, but there are many more.

Ultimately it is the people throughout the entire company, and everyone has to realise that there is only one boss in business–the customer who votes with his or her feet (I quote this in my book).

Why is it called “Purple Cow”? All cows look the same, but the essence of a purple cow is that it must be remarkable. His book is about the how and why of remarkable. Coupled with remarkable is, of course, tenacity and… show more.

My last recommendation is one I read recently, published by Chris Woolston. I worked with Chris Woolston for many years in two different companies, and he did a great job; then he formed his own company called “Forward Thinking.”

He is a great strategist. His book encapsulates the essence of his approach to strategy in life and at work. The Bible, says, “Where there is no vision, the people perish,” but I personally add that you need a good strategic plan to achieve your vision.

People often struggle with the concept of strategy–it can sound worthy and intellectual–but in essence, it is a simple concept.  You need to be clear about what you want to achieve and have a clear plan to achieve it, a plan that draws on your unique strengths to achieve what is important to you and your company, often in a testing environment with all sorts… show more.

This book shows us an example of a generational change of leadership and details a spiritual epiphany which leads to the transformation of an organization, now employing over 17,000 people.

And it all started with a young CEO who sensed that he did not have the same kind of attention and accountability to his purpose in Jesus Christ as he did to his stockholders from a return-on-investment point of view. 

I love how this story illustrates the power we have to impact the lives of people around us when we lead our businesses in a way that aligns with God’s purposes.

For me, one of the best parts of a shifter romance story is a character who finds his/her “fated mate.” The idea of a fated mate is kind of like a prince charming, one true love, and soul mate all rolled into one. It’s the ultimate love story. The idea that there’s that perfect person for you out there and oh, look, destiny just brought you to their doorstep. I am a sucker for that storyline and I know, if you love shifters and romance, you are too. One True Mate has the fated mates theme perfected. It also has a storyline with secrets, friendship, family, overcoming a painful past, and a main character who has to find a way to heal herself enough to love someone else. Basically, this one has it all. 

Reading a list of great questions by themselves, most often, does not motivate me to ask any of them.

But reading stories, sharing how a great question was discovered or how asking it has changed the person asked or changed a relationship or resulted in a successful outcome, instantly motivates me to find someone I can ask! Power Questions shares 30-plus stories that will instantly have you wanting to find someone to ask that same question!

I enjoyed reading this book because it’s written as a story. All the learning is through the janitor, on his advice to the CEO, to see life in a different way.

It opened my eyes because, at that moment, I was doing what the CEO does in the book: I was very stressed, not having time for something else, and wrongly thinking that I needed to do more in the same way. The message of the book was compelling for me: I needed to change the way I lived my life because this book made me reflect on how I would leave my legacy.

There are few books that I’ve read that made me cry, this one did. It touched my heart, and hopefully, I touch other lives. 

Prof Useem, who teaches leadership at the Wharton School of the University of Pennsylvania, sent me a signed copy of this book through my spouse (a Wharton alum) and I cannot recommend it enough.

He eloquently equates a leader’s job to standing on the cliff edge, getting a grip on unfamiliar landscapes, and acquiring the skills to lead organizations in this constantly evolving, ever-changing business landscape.

I think this book is more relevant than ever given our turbulent times – Prof Useem draws on the experiences of ten bold CEOS to show us how, in a world characterized by unprecedented challenges of global pandemic and economic disruption, leaders need to find the edge for leaping across and breaking new ground on the other side.

An engaging and practical guide to being the ambidextrous leader who constantly propels the organization forward, without letting go of its core.

I love dogs, of course (what am I, a monster?) but I especially love naughty dogs who cause trouble in books. Our heroine, who somehow fell into being a pet psychic medium (don’t ask) has now been named caretaker to the richest Maltese in New York. She is trying to keep Smuckers in fancy dog biscuits while dealing with a very unhappy CEO who makes it his mission to discredit her and take back control of his mother’s estate from the dog. The ultimate opposites attract romance.