Inside Coca-Cola
Book description
The first a Coca-Cola CEO tells the remarkable story of the companys revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the worlds leading soft-drink company. This first a Coca-Cola CEO tells an extraordinary…
Why read it?
1 author picked Inside Coca-Cola as one of their favorite books. Why do they recommend it?
Neville Isdell, who retired as Chairman of Coca-Cola in 2009, whilst born in Ireland, grew up in Zambia, as I did, and by coincidence, we were both at Cape Town University, and we worked together at Coca-Cola in Johannesburg for a year in 1969.
Neville is very direct and cannot stand sycophantic behaviour, which I respect. He lived and worked in 11 countries on 5 continents in his 43 years at Coca-Cola, and he placed a great deal of importance on understanding and respecting local culture. He believed much of his success came from selecting strong people who focused on…
From James' list on dynamic personal and business tips to build long-term successful brands.
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