Inside Coca-Cola

By Neville Isdell, David Beasley,

Book cover of Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

Book description

The first a Coca-Cola CEO tells the remarkable story of the company€™s revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world€™s leading soft-drink company. This first a Coca-Cola CEO tells an extraordinary…

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Why read it?

1 author picked Inside Coca-Cola as one of their favorite books. Why do they recommend it?

Neville Isdell, who retired as Chairman of Coca-Cola in 2009, whilst born in Ireland, grew up in Zambia, as I did, and by coincidence, we were both at Cape Town University, and we worked together at Coca-Cola in Johannesburg for a year in 1969.

Neville is very direct and cannot stand sycophantic behaviour, which I respect. He lived and worked in 11 countries on 5 continents in his 43 years at Coca-Cola, and he placed a great deal of importance on understanding and respecting local culture. He believed much of his success came from selecting strong people who focused on…

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